These days, competition in the real estate space is so fierce, that it’s not enough to BE an expert in your field – you have to show prospects that you are indeed knowledgeable and can give them added value, beyond what others can give them. Making your mark as a successful real estate professional means you have to be the real estate expert you’d want to hire. Here are some quick tips on how to establish yourself as a real estate expert.
“While there was once some fear that the rise of the Internet would eventually replace real estate agents, the opposite has shown to be true – buying and selling a home are such important, complex transactions that people will always feel better doing them with the help of a real estate professional. And the Internet has proven to be a incredible tool in helping agents establish themselves as experts,” says Amanda Cornelius, co-founder and CEO of Properties Online. And she couldn’t be more right.
The Internet is not going to replace real estate agents. But it is going to separate the real estate experts from the amateurs, and it’s doing it already.
First and foremost, establish yourself as a real estate expert by setting up a professional agent website. You want an amazing looking website that is easy to navigate, user friendly and that includes all of the information buyers and sellers are looking for in an attractive format. A well designed real estate site will immediately set you apart from the crowd.
Once your agent site is live, you should turn your attention to social media. Social media allows you to cross market your listings and your brand, and to throw your net wider at a much lower cost to business than every before.
“Post lots of info and interesting links to those accounts, and – again – focus on providing value and on showing that you are very knowledgeable. Active social media accounts are of course a great way to stay in touch with clients, but they also demonstrate to prospects that you are a savvy real estate professional that knows how to use the latest tools,” recommends Cornelius.
You’ll also want to create high-quality single property websites for each of your listings, including demo sites for prospects. These simple but effective tech tools will also show your sellers and buyers that you know what you’re doing and that you are familiar with the latest real estate marketing tools.
The best way to establish yourself as a real estate expert is to showcase your knowledge and your experience. Brochures and flyers are not entirely unnecessary – people still look for them – but there’s no doubt that real estate marketing, whether of a property or of you, has largely moved online.
Ensure your expertise is moving in the right direction, by setting up shop on the Internet. Your customers are there. You – and your listings – should be too.