From computers and cell phones to today’s array of online tools and smartphone services, great agents know how to put technology to work, and social media is a huge weapon in their sales arsenal. Do you have the real estate selling tips you need to leverage it to your best advantage?
Social Media Can Help You Reach New Heights
A people-centered industry, social media is the life blood of today’s successful agents. It’s where the masses live. 81% of Americans have a social media profile, an arena which is expected to encompass over 200-million people by 2020. And it’s where a key demographic lies: Those using social media live in the suburbs, are more educated, and earn over $75,000 per year, prompting professional marketers to boost their social media budgets. Done right, it’ll bring in mad money. Done poorly, however, and it’ll leave your reputation in the gutter.
Keys to Using Social Media Wisely
– Know Your Neighborhoods
Facebook and Twitter are the bread-and-butter of the business. Instagram and Pinterest ideal for star-worthy, visually-enticing listings. LinkedIn a great tool for referrals on the B-2-B end.
– Market with Purpose
The primary reason for moving into social media neighborhoods is to bring in L-E-A-D-S. Keep this in mind with all your efforts, always including a response option (call/email/text) so readers can easily follow-up with you, as well as a strategy for providing the rapid response, essential to snagging today’s customers.
– Be a Teacher, Not a Salesperson
Truly interesting, helpful information is a rarity these days. Provide it, and you’ll shine like a star, gaining recognition and leads.
– Mesmerize Your Audience
Marketing with video gains more views and has a higher conversion rate. Embrace video. Americans are well-known for their love of moving pictures.
Do you have the real estate selling tips and tech you need to help you build your real estate brand quickly and easily? PropertiesOnline has you covered. Learn more today.