One of the most useful features of individual listing websites is the ability to quickly and easily add listings to social networks such as Facebook and Twitter.
Social networking is a new and exciting form of online marketing. It utilizes viral methods of marketing to create a natural buzz around a property. Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale thanks to the wide reach of the Internet.
For example, if an agent has been active on Facebook and has a couple hundred friends there, they can post each single property website to their Facebook profile to let people know about it. A percentage of these people will like what they see and spread the word, either in person to their friends and family, or online, on their own social networks.
Posting single property sites to Facebook is especially easy for Listing Domains clients, since it can be done automatically via a Facebook app that allows agents to add all of their listings to their profile page. Once they add the listings through the app, their Facebook profile will dynamically update as they add, edit or remove properties from their Listing Domains account.