While occasionally a great client or two might fall in your lap, sustaining a successful real estate selling career typically requires a bit of effort on your part in the lead generation department. Put your best foot forward this 2017, giving your marketing campaign the kick start it needs with these tips from the pros.
Your New Year’s Marketing Punch:
• Go world wide
As in the world wide web. A recent National Association of Realtor study shows 92% of buyers use the net to search for and snag houses. If you’re still in the Stone Age – or not using the web to its fullest marketing potential – you’re definitely missing out on a lot of leads.
• Stretch your SEO
Search rankings can make or break your business. If you’re not certain you’re in-the-know on all things SEO, educate yourself – or seek professional help.
• Be emotive
Instead of producing mass quantities of boring stats in your real estate selling media, appeal to buyer’s emotions by writing listings that paint a picture that tell a story. Ditch: “3/2 on corner lot. Lots of potential.” For: “Cute 3/2 home on spacious corner lot with fruit trees and large, open areas, perfect for a play area for the kids or outdoor living space and firepit…”
• Catch the bug
Go from blah to viral with funny or insightful video clips of your home listing for widespread sharing on social media to reach a wider audience. Be funny (not tasteless), creative, and short (under 5 minutes). Knowing your target market is key to preventing flubs.
From your car to your home, automation is king. If your generating more than 15 new leads a month, automating software like Contactually and Nutshell offer a far more efficient means of keeping up with prospects.
Ring-in the New Year right, boosting your real estate selling success. Find the tips and tech you need, only at Properties Online.