Posts in Blog

Your brand, more than a logo.

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.

How to Become a Social Marketing Expert for Real Estate

Tips on What to Include in Your Real Estate Agent Website Privacy Policy

Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your agent website with an updated policy.

What Should You Include in Your Updated Agent Website Privacy Policy?

In real estate agent marketing, in light of recent events, it’s imperative that your privacy policy be easy to read and understand, including the following general facets:

– A general introduction noting how strongly you value and respect client privacy and safeguard data.

– A listing of the information you will collect, including:
Personal information provided by the client
Registration information
Email/phone information
Website use information (cookies)

– A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)

– What information, if any, you share with third parties

– A section disassociating your business from websites linked to yours

– How you will protect information (physical/electronic/managerial measures)

– It’s also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.

– Opt-in/out procedures

– How you’ll handle privacy policy changes (email, post-to-site)

– Consent for use of website (that lovely box everyone has to check)

I’m No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15-minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

Changing Internet privacy policy laws have you ducking your head? Properties Online has your back with the latest real estate agent marketing tools and tips.

Five Times Bargain Hunting Leads to Buyers Remorse

Five Times Bargain Hunting Leads to Buyers Remorse

Buyers looking for a bargain? In today’s housing market, that’s a tall order. Before buyers take their thriftiness too far, they need a few real estate sales tips to warn them of the pitfalls that can lead to a regrettable purchase.

Five Times Bargain Hunting Blows Up:

Assuming a Better Deal from a Short Sale

Buyers new to the market often rely on short sales to snap up a bargain, but can be left frustrated when they fail to realize up-front how few and far between these deals are. The market has changed considerably in post-crash years. The onset of shopping is when to kindly help your buyer get with the times.

Making Huge Compromises to Score a Better Deal

In a hot market, buyers can be quick to jump the gun, compromising on homes without enough bedrooms, far from work, and trying to come in below budget. This shortsighted mentality will quickly lead to remorse within months of move-in. Help your buyer carefully rank must-haves and stick to them.

Hiring a Cheap Home Inspector (or Skipping it)

Among top real estate sales tips for buyers: A cheap (or neglected) home inspection may seem like savings out-of-the-box, but those few dollars saved could quickly lead to heartache as thousands-of-dollars in hidden home issues, from termites to electrical and foundations, surface. Reminding buyers an inspection is a tool that will allow them to renegotiate price and address dangerous issues is key.

Requesting Unreasonable/Endless Inclusions/Repairs

In today’s market, this will cost buyers a deal, fast.

Lowball Offers on Languishing Homes

Instead of cinching a deal, this costs in credibility, and often leads to bidding wars. It’s important to stand out in a positive way, especially in multiple-offer scenarios.

Do you have the real estate sales tips you need to keep buyers coming back for more? Ensure a happy home sale with the help of Properties Online today.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

Real Estate Market Watch – Consumer Empowered Real Estate Information Changes Agents’ Selling Models

Today’s real estate trends point to a shift in the real estate sales paradigm. With today’s consumers empowered by information freely available online through portals like Zillow and Trulia, home buyers and sellers are increasingly looking to alternative sales models they feel offer better bang for the buck.

Sales Evolution
Though many agents fear replacement, market information accessibility isn’t rendering agents nonessential. Instead the rise of accessible digital home information has consumers looking to new opportunities in digital property transactions. Like the travel industry’s shift from agents to online tools, consumers no longer need the middle man to safely conduct transactions.

The Shift to Digital
Rather than the traditional 2.5-3% agent fee on each transaction side, consumers are looking to flat rate services such as Reali, which offer value while upholding quality of service. With the typical fee at about $5,000 for homes valued between $250,000-750,000, this offers both buyers and sellers substantial savings.

On a $500,000 home, which at a 3% commission would normally run $15,000, buyer savings amounts to $10,000 – a pretty penny in an era where scrounging up the cash for a down payment remains a significant challenge. And such services are not discounted, but full service, providing all the services and protections buyers typically expect from a broker, including open communication 7-days a week.

The Realization of a New Era
In this new era of real estate sales, most buyers/sellers opt for a non-intrusive chat/text session. Video/photo tours are created online, and buying/selling documents scheduled and uploaded through the service’s app, including disclosures and an executive summary of each deal’s details.

From scheduling a showing to shopper questions, everything is managed digitally via a buying/selling process that is automated, efficient, and tech-driven, yet still protects both parties, providing essential transactional guidance. Transparent, real time transactions, from the source, with no middlemen.

Arm yourself for changing real estate trends. Stay ahead of the game with the help of Properties Online.