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How to Creatively Get More Seller Leads

How to Creatively Get More Seller Leads

Highly coveted, seller leads can help you gain more control of your time, represent both sides of a real estate deal, easily take-on additional clients, and earn higher commissions, especially in today’s low-inventory market. Do you have the real estate marketing tips you need to snag these valuable, yet elusive leads?

Seller Lead, Where for Art Thou?
According to 2014 NAR stats, 64% of sellers look to an agent’s referrals. The remaining sellers turn to other channels. Finding an agent runs a myriad of ways ranging from open houses to simple website research. How can you home in on these new seller leads?

Attract More Seller Leads with these Creative Real Estate Marketing Tips:

– Leverage Home Buyers
Handing over the keys doesn’t mean the transaction is over. Never overlook the importance of keeping in contact. Steadfast follow-up, from closing gifts to holiday cards, are a great way to earn seller referrals.

– Set Your Sights On FSBO
90% of FSBO listings never result in a completed transaction, typically from lack of knowledge and resources, overpricing, and poor marketing. Offering your services in the form of a free, no obligation consultation can help you swoop-in and save the day for stressed-out FSBO sellers.

– Give Expired Listings a Second Chance at Life
Much like FSBO properties, overpricing and poor marketing can leave properties to linger on the market. Though expired listings on your MLS sheet may have previously worked with another agent, the lack of a deal may motivate them to explore new avenues.

– Find an (Extended) Friend on Facebook
Search the box at the top of your profile page using keywords associated with selling a home (“packing,” “house hunting,” “moving…”), reaching out and snagging seller leads on social media.

Referrals are the lifeblood of the business. Do you have the real estate marketing tips you need to survive? Forge a new path to success with the help of Properties Online today.

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

You Can Make Mistakes with Home Staging - What Not to Do

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

What to Do When You Get a Negative Online Review

How to Narrow Your Buyers Choices and Lower Home Shows Before Even Leaving the Office

Tired of driving drudgery? We’ve got the real estate buyer’s agent tips you need to put a stop to those endless showings. Clients may love looking at houses, but you deserve to live a life outside the office.

How Can You Cut Down on the Property Parade?
We’ll look at common scenarios, and workarounds friendly but firm in putting an end to unnecessary showings in these real estate buyer’s agent tips:

Trimming the Looky-Loo List
Clients often want to look at 10-20 homes before deciding on one. Gently explain while pre-Internet that was the way to shop, today’s technology makes it easier to browse properties right from home, with HD photos and video tours increasingly the norm.

Let clients know in today’s market, homes are flying off the shelf fast, putting them at a disadvantage if they kick too may tires. Send them home with a list of homes, having them narrow it down to their top 10, so they don’t waste precious time and lose an opportunity. From there, have them pick the top 5, performing a drive-by. ‘Because smart clients can instantly assess if an area is right for them.’ This will narrow the list further, ensuring a faster offer and better shot at a house your clients will love.

Homing-In on the Details
Before you go, ask clients to speak aloud about their likes/dislikes, so you can better help them eliminate homes from their list. Go over this list when leaving the first home, deciding whether to keep that home on ‘the list.’ Repeat the process, each time weeding out the bottom contender.

Beating the Competition
Remind customers if they continue to look, they may lose their favorite home to competing buyers, stressing the need for a backup home choice.

Put down the keys, and pick up your life with the help of these and other real estate buyer’s agent tips and technology from Properties Online today.

What Are the Emerging Real Estate Trends for 2018?

Will Gen Z Knock the Competition Out of the Starter Home Market?

Though most of Generation Z are still a long way from being able to afford a home, real estate news points to this age group of home buyers as soon to be driving the market. Surpassing Millennials, Generation Z, born in the late 1990s and early 2000s, is entering the home-buying arena with rose-colored glasses and may soon be outpacing their Gen Y cohorts in home sales.

How Hot are Gen Z Buyers to Purchase Homes?
According to a recent report by the National Association of Realtors…

57% of Generation Z renters are confident that they will own their own home, compared to 55% of Millennials.
97% of Gen Z believe they will own a home in the future.
82% tout home ownership as the most important factor in achieving the American Dream.

Break Out the Boxing Gloves
Gen Z buyers, however, will face one of the most competitive housing markets in history, challenging not only Millennials, but Gen X-ers emerging from the rental market after losing a home to the property market crash of 2008. With nearly three-quarters of homeowners over 55 hunkering down in their empty nests, and a 17% year-over-year decline in the supply of starter homes, emerging victorious may prove to be a struggle.

Who’s Got the Edge?
Despite the competition, Gen Z’s fast-moving tendencies may push them to the head of the pack. In the rental market, this age group tops the charts in speed of searching – and applying for housing, submitting 3.1 applications on average to the 2.6 applications of Millennials, 2.4 for X-ers, and 2.2 for Boomers. This tendency, likely supported by Generation Z’s romance with technology, may offer them a competitive advantage as they enter the market in coming years.

Are you in the know on the latest real estate trends you need to knock out sales? Train with the latest tools and technology on Properties Online today.