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How to Become a Social Marketing Expert for Real Estate

Become a Social Marketing Expert – What You Must Know and Do

From computers and cell phones to today’s array of online tools and smartphone services, great agents know how to put technology to work, and social media is a huge weapon in their sales arsenal. Do you have the real estate selling tips you need to leverage it to your best advantage?

Social Media Can Help You Reach New Heights

A people-centered industry, social media is the life blood of today’s successful agents. It’s where the masses live. 81% of Americans have a social media profile, an arena which is expected to encompass over 200-million people by 2020. And it’s where a key demographic lies: Those using social media live in the suburbs, are more educated, and earn over $75,000 per year, prompting professional marketers to boost their social media budgets. Done right, it’ll bring in mad money. Done poorly, however, and it’ll leave your reputation in the gutter.

Keys to Using Social Media Wisely

– Know Your Neighborhoods

Facebook and Twitter are the bread-and-butter of the business. Instagram and Pinterest ideal for star-worthy, visually-enticing listings. LinkedIn a great tool for referrals on the B-2-B end.

– Market with Purpose

The primary reason for moving into social media neighborhoods is to bring in L-E-A-D-S. Keep this in mind with all your efforts, always including a response option (call/email/text) so readers can easily follow-up with you, as well as a strategy for providing the rapid response, essential to snagging today’s customers.

– Be a Teacher, Not a Salesperson

Truly interesting, helpful information is a rarity these days. Provide it, and you’ll shine like a star, gaining recognition and leads.

– Mesmerize Your Audience

Marketing with video gains more views and has a higher conversion rate. Embrace video. Americans are well-known for their love of moving pictures.

Do you have the real estate selling tips and tech you need to help you build your real estate brand quickly and easily? PropertiesOnline has you covered. Learn more today.

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Dual agency real estate transactions are often confusing for clients, and come with a number of significant benefits and drawbacks. Left unaddressed, misunderstandings arising from a dual agency transaction can leave behind a bad taste, especially in those situations where things go awry. If dual agencies are legal in your state, here’s how to come out on top without getting any egg on your face.

Addressing the Conflict of Interest Conundrum

Though playing both sides does streamline the process and minimize communication delays, dual agency real estate has some significant gray areas, which are important to explain to clients to keep things on the up-and-up:

– Advice

Because buyers want the lowest price, and sellers the highest, dual agents cannot take sides or give advice. Instead you’re more like a parent, you love both kids, and want to make sure the outcome of the situation is fair.

– Checks/Balances

There’s no one to catch it if you miss things, as you’re running both sides. And because you’re human, mistakes will inevitably occur.

Pointing out the Pros

That said, dual agency real estate isn’t all bad. There are also many benefits that should likewise be pointed out to potential clients:

– Full disclosure

Dual-agent/broker scenarios must be disclosed/consensual, and can’t occur behind the scenes.

– Potential savings

Dual agency real estate allows for potential savings in commission fees if the same person plays the seller and buyer’s agent, reducing fees.

– Increased potential access to properties

In large brokerages, who house a number of agents forming a different kind of dual agency scenario, sellers have more access to potential buyers, and vice-versa.

– More streamlined sales

A single entity makes communication issues moot. Communication between parties is timely and the process more streamlined with a single agency in charge of scheduling paperwork and deadlines.

Help your dual agency do double duty. Up your game with tools and technology from Properties Online today­.

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Real Estate Home Sales Are Hot! What’s Up for the Rest of 2018?

What’s driving today’s real estate trends? Driven by low home inventory, new home sales are hot, with sales rising 6.7% in May despite extraordinarily high selling prices. This tops the far more conservative estimate of a 0.9% increase expected by economists at the Wall Street Journal.

Have We Surpassed Elevated Levels Seen Before the 07-09 Mortgage Crisis?

New home sales still remain well beyond such levels, and are up 14.1% compared to new home sales last May.

What Areas are Seeing the Greatest Growth?

Sales in the South are driving last month’s numbers, with the region experiencing a 17.9% increase in new home sales. Elsewhere in the Midwest, May sales were flat, and in the Northeast and Northwest, new home sales declined.

Will this Trend in New Home Sales Continue?

Expectations of single-family home sales by builders fell two-points in June according to the recent NAHB housing market index. Further economic growth, the creation of more jobs, and a solid housing demand, however, are expected to spur construction of more single-family homes in the months ahead.

What About Pre-Owned Homes?

Compared to sales in the first 4-5 months last year, 2018 sales of pre-owned homes have remained neutral.

How are Complications in the Sales Arena Playing a Role?

It’s commonly seen in real estate trends for low inventory to inflate prices, driving buyers out of the market, and we’ve been seeing that for quite some time now. But this isn’t the only factor complicating purchases. Mortgage interest rates rose to 4.59% in May, up more than half a point from January’s 4.03%. Labor is scarce, and lumber prices at record-highs, adding almost $9,000 to the cost of new single family homes since January of 2017. All-in-all, a harrowing time for making a home purchase.

Are you making the most of today’s hot housing market? Heat up your sales with the latest real estate trends and technology from Properties Online today­.

Your brand, more than a logo.

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.