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Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Commercial Real Estate is Using Drone Photography and Video in New Ways

You already know drones are great for capturing expansive property views and neighborhood amenities in the residential real estate sector. However, drone video usage in real estate marketing is also an integral facet of commercial real estate. In fact, the commercial sector is becoming increasingly dependent on these midair marvels, with the construction and infrastructure sectors contributing $45B of their $127B market value.

What Commercial Shots are Drones Cashing-In On?
Drone technology is constantly used for determining property maintenance needs, as well as to assist with tasks on construction sites – but their real value to the commercial sector encompasses far more than aerial photography. They are also used to collect intelligence, surveillance, and analytics data. And the drone industry is capitalizing on this.

Mini-Miners
Adding miniaturized versions of sensors to collect a variety of data, drone manufacturers are creating commercial products capable of collecting a massive amount of data in just hours, rather than weeks, storing terabytes of video in a single flight. They are particularly adept at completing those tasks that are dull, dangerous, or dirty – dubbed the “three D’s” of robotics.

Going Where No Man Has Gone (Or Wants To)
Today’s drones are designed with sensors for use surveying massive expanses of land, including cracks and crevices not typically accessible by man, collecting historical data alongside industry clues toward future challenges. But all this data collection comes at a price…

Barriers to Entry
The massive amounts of data collected by drones creates processing, storage, and transfer challenges, most recently solved with cloud-based solutions. And cumbersome Federal Aviation Administration certification and regulations leads to many firms renting equipment or drone services to circumnavigate such headaches. Luckily, however, skilled third-party providers are affordable and abundant in services.

Ready to take a cue from the commercial sector and put video usage in real estate marketing to work for you? Check out the latest video offerings from Properties Online today.

Each Property Should Be Shown in its Best Light!

Each Property Should Have Its Own Video Are You Ready?

Video usage in real estate marketing isn’t up-and-coming – it has arrived. And if you aren’t on the bandwagon, your career may fall by the wayside. Now part-and-parcel of proper marketing protocol, if your property listings are lacking videos, you’re losing out on leads.

Videos Make Your Clients Happy
Listing videos get more views and engagement than their purely print counterparts. It’s a fact. To ensure success and prevent clients from second-guessing placing their home sale in your hands, you should want to use them as a regular part of your listing services.

Online is Where All Initial Showings Happen . . .
And video capitalizes on this, making quality photo and video content key to making each listing appear so desirable potential buyers feel pushed to look at it before it’s snagged. Here, lackluster effort can lose potential showings and damage your brand.

You must set the mood to create that ‘gotta have it’ vibe with stunning imagery of greenspace, views, newly-renovated kitchens and baths, maximized closet storage, superior neighborhoods, schools, and more.

Video Helps You Leverage ‘Spin-off’ Business
Social posts and sharing boost your brand and your listings gain marketing exposure without looking pushy, making video a great referral marketing tool.

You Can Create Stunning Listing Videos in Just Minutes!
Create short, HD-quality property videos from the same listing photos you use in the MLS in just minutes. Free with the Properties Online family of products, let Virtuets lend you a helping hand from production to syndication and sharing:

  • Automatically add captions/voice to match listing data.
  • Add intro clips, logo bumpers, photo/logo calls to action, music, background designs, and other custom combinations.
  • Automatically syndicate to YouTube.
  • Include a non-branded, IDX-compliant version.
  • And more!

Reduce the time you spend running from property to property for showings with the help of video usage in real estate marketing. Learn more about Virtuets fast and easy video builder from Properties Online today.

The Internet is a Big Place. Make Sure People Can Get Results on Search Engines.

Don’t Use Yet? “Unthreatening” Chatbots Are Changing Real Estate Search.

In this week’s real estate selling tips, we’ll cozy-up to the latest Chatbots – software that automatically responds to client/guest questions and requests with the help of a messenger-style widget. Powered by artificial intelligence, these rockin’ robots are more than automated answering machines, capable of understanding conversational language and responding in-kind. And with over 83% of buyers and renters beginning their home search online, they may prove very kind to you!

Chattering Chatbots
Many homeowners are familiar with chatbot technology in the form of Alexa and Siri – they just take it for granted. And the who’s who of the tech community jumped aboard last year, including Google, Microsoft, and Facebook. Since then, the tech has gone forth and multiplied – possibly arriving at a brokerage near you – due to the life-like, conversational services of the system. It’s so realistic that chatbox users feel as if they’re communicating with a real human representative on the other side of the screen.

Helping People & Making Businesses More Efficient
Rather than replacing agents, as is a common fear in the real estate community, chatbots offer integral support – but nothing that can replace a flesh-and-blood agent’s ability to handle transactions. While you’re researching leads, preparing for property viewings, and closing sales, a chatbot can…

  • Handle initial client contact
  • Organize duties as per client requests
  • Qualify/prioritize leads
  • Provide you with necessary knowledge prior to meetings
  • Manage a large number of inquiries

Chatbots also save money, providing 24/7 customer service access to home shoppers that would otherwise be expensive to maintain with a live telephone or in-person customer service chat staff. This allows you to focus on the core part of your business, rather than taking requests, tracking your endless to-do list, or qualifying clients.

Don’t get overwhelmed by your real estate responsibilities, find the real estate selling tips and tricks you need to make life easier with the help of Properties Online today.

Crunching Numbers? Here's the Latest on Real Estate.

Online Real Estate Site Outs Agent to Agent Commission Deals

Flat-fee real estate agency Trelora is at it again, publicizing Denver area agents’ home selling commissions. Trelora considers the information among public service real estate selling tips, aimed at giving buyers “access to all of the information so they can make the best possible decision during their home buying process, and not worry that they’re being pushed toward a more expensive home because it affects their agent’s income,” according to Trelora CEO Joshua Hunt.

Not the First Time
The last time (in February 2015) the Denver-based company attempted to provide information on buy-side commissions with its online listings, they were served with a cease-and-desist order from the region’s MLS, REcolorado, citing a violation of Internet data-exchange rules regarding the display of MLS information.

How’d They Pull It Off This Time?
Per an agreement reached with REcolorado, now those looking to take a gander at commission information can set up a secure account with Trelora, signing a non-disclosure. The agreement is non-exclusive, allowing potential clients to continue to work with other firms.

The Devil in the Details
55,634 homes worth $22.2 billion were sold last year in metro Denver, according to the area Association of Realtors. Trelora estimates commissions at around $1.25 billion. Denver-based Trelora promotes a flat fee of $2,500 per buy-side commission, regardless of home price, unlike the percentage-based fee structure of traditional residential real estate companies. The company touts if all agents charged the same flat fee, consumers could have saved $970 million in commissions. “Trelora was founded on a belief in transparency and in offering the highest level of service and representation to our clients,” said Joshua Hunt, CEO of Trelora. “It takes no more work for an agent to help a client buy a $700,000 house than a $350,000 house.”

Do you have the real estate selling tips you need to prove your true worth to clients? Add value with the help of Properties Online.

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.