Posts in Real Estate Technology News

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Bitcoin is Now Being Used for Real Estate Transactions

Bitcoin Now Accepted for Real Estate Transactions in NYC and Miami

What real estate news is shocking agents and brokers across the country? How many people have bitcoin – and are looking to use the cryptocurrency in their next real estate transaction. Offers from bitcoin buyers are popping up across the map, and agents and sellers are opening up to the concept of the new monetary medium.

Pushing the Boundaries of Sales
Real estate teams nationwide are rapidly taking notice of Bitcoin, tapping into the emerging market with online marketing targeted to bitcoin investors. What do sellers think? It doesn’t seem to matter where the money comes from, so long as closings commence and titles transfer. And the Bitcoin bonus? It transfers far faster than 401k withdrawals, converting to cash in minutes via global Bitcoin payment service providers. It’s also easily held by trusted third-party escrow services.

How Prevalent is Buying Real Estate with Bitcoin?
According to real estate news, Bitcoin is boosting sales in:

– Miami: A man unloaded his Coral Gables home for a jaw-dropping $6-million, approximately 1,600 bitcoin currency (BTC), drawing increased interest to Miami for worldwide Bitcoin buyers.

– New York City: The Big Apple is taking a bite out of Bitcoin, with Magnum Real Estate opening the firm’s doors to Bitcoin deposits. The city is known for marketing homes and apartments available for Bitcoin, with commercial space expected to follow suit.

– Lake Tahoe: The sale of a 1.4-acre California property on a 42-site resort for $1.6-million (2,739 BTC) in 2013 has opened new avenues for residential and commercial Bitcoin sales.

Looking to the Future
Though you may have some explaining to do, real estate news points to studies showing a growing knowledge of cryptocurrency as well as the willingness to invest in and use Bitcoin across all age groups.

Ready to put a little Bitcoin jingle in your e-pocket? Market your properties with the latest tactics and tools from Properties Online today.

Net neutrality... what's going to happen?

Potential End to Net Neutrality and the Impact on Small Real Estate Businesses

In stunning real estate news: On Thursday, December 14, 2017, the FCC voted to end net neutrality. What could this mean for small and mom-and-pop brokerages?

Far-Reaching Implications
Purported as a return to free market principles, the decision led by U.S. Federal Communications Commission Chairman Ajit Pai to repeal net neutrality has many technologists and activists alarmed. Negating the ruling that defines broadband Internet as an essential utility and sending the two-year old ‘Open Internet Order’ up in smoke, it means that Internet service providers (ISPs) will no longer be prohibited from charging fees for access to certain websites, and blocking or slowing down others.

Internet Costs Expected to Reflect Cable ‘Bundling’ Setups
Just as cable providers charge extra for premium stations like Showtime and HBO, Internet users may find themselves shelling out for specialized website lineups, with ISPs charging more for sites in high-demand… Or smaller websites like mom-and-pop brokerages and independently owned news sources.

If consumers don’t want to pay for the privileges of higher speeds in these packages, Internet providers could slow down the loading of those sites outside of bundled packages under the new plan. According to real estate news, Portugal is currently using such a structure, and Internet users and small business owners are paying the price.

Consumers May Not Be the Only Ones Forking Out
In addition to consumers paying bundled and extra per-site fees, small business owners may have to open up their wallets as well, greasing the palms of the ISP industry for access. Brokers and real estate services may be forced to pay extra to reach audiences, as well as to provide their staff access to websites necessary to conduct their business.

There are many concerns surrounding any such legislation that may stack the deck against smaller companies in favor of big business – and potentially ‘paid prioritization’ arrangements between ISPs and corporate affiliates.

What real estate news is turning your world upside down? Get proactive with the help of PropertiesOnline.

Leverage Mobile to Reach More Potential Buyers and Sellers

QR Codes: Your Key to Leveraging Mobile Sales

You’ve seen QR codes popping up everywhere, the Rorschach-reminiscent symbols gracing everything from candy bars to cars. Scanning them into your smartphone or mobile device puts information quickly at your fingertips. And scans are up: 7.5% among users, alongside an 11% increase in generated codes from 2015 to 2016. The question is, in today’s mobile device driven economy, are you leveraging this technology to your advantage, or watching opportunity pass you by?

QR Codes are Ideal for Mobile Device Real Estate Marketing
Extremely versatile, QR codes from Properties Online’s Smart Lead Capture offer multifaceted marketing opportunities, making access to coveted real estate listing information a snap…

Take advantage of QR codes in print and email marketing campaigns…
Providing fast access to listing details, property photos and listing videos, automated voice information, map directions to properties or open houses, or simply sending potential customers to your website via postcards or other direct and email marketing campaigns.

Add a QR code on your business card (or car)…
Giving customers fast access to your website and area listings.

Fly a QR code with listing signage…
With a custom sign rider. Ideal for unoccupied residences, QR codes offer fast access to photos, giving buyers a far better look at listings than merely peeking through windows. A proven way to capture leads and drive traffic to a property’s mobile website, QR codes eliminate the need for buyers to jot down listing details – only to forget/lose them later.

Engage customers in listing videos…
Provide fast access to home tours.

Provide the fast follow-up necessary to cinch sales…
With text auto-responders that provide instant listing information, and lead alerts that help you stay on top of new prospects.

Burnt out on print marketing? So are your customers. Bring new life to your marketing with the latest in mobile device real estate marketing tools and technology from Properties Online today.

Leverage Mobile to Reach More Potential Buyers and Sellers

Leverage Mobile Devices to Become Your New Lead Engine

Missing opportunities to capture mobile leads? Today, real estate IS mobile, rivaling and often beating desktop real estate perusal. A critical aspect of your business, those missing out on mobile leads are at an extreme disadvantage, as quick follow up often makes the difference between a lost lead and a closed deal.

Take Advantage of the Latest Tools & Tech Available to Capture Mobile Leads:

– Mobile-Specific Websites
The older tech of desktop compatible sites makes online shopping difficult for consumers. Have you taken advantage of Properties Online single property website tech, including a mobile-specific version designed to load fast and provide the optimal display of valuable property information on small screens?

– Mobile Guest Book
Prospects perusing properties via mobile devices? Mobile Guest Books capture lead information, facilitating the rapid response times today’s buyers expect.

– QR Codes
Offering QR codes, a new type of bar code specifically for smart phones and mobile devices, helps customers find the home information they need, quickly directing prospects to the right website page (and you!) sans the aggravation of searching.

– Smart Lead Capture (SLC)
Capture mobile leads by offering potential buyers the opportunity to text for more information about a home listing, assigning each property a unique Smart Capture Code that instantly sends the user property info and a link to its mobile website. Program text auto-responders, entering a short message that is dynamically sent to each texting prospect, receiving a Lead Alert text on your own mobile device to ensure a fast follow up.

– Virtuets
Nothing’s more popular in today’s mobile era than video. Learn more about ways you can expand your brand exposure with the help of our fast, affordable video builder tool, create stunning personal promotion and listing videos, free with your single property website subscription.

Don’t miss out on the latest tools and tech to capture mobile leads. Discover more about these exciting opportunities from Properties Online today.

Bitcoin is Now Being Used for Real Estate Transactions

Bitcoin Moves to Real Estate – a Real First!

“Accepts Bitcoin” signs are popping up worldwide from NYC to South Africa. Rapidly gaining acceptance, Bitcoin use is growing from smaller coffee and retail merchandise purchases to the first ever real estate buying transaction accomplished entirely via Bitcoin. Another sign of the widespread acceptance of the currency, a newly built custom Texas home’s entire purchase price was recently transferred to its seller/builder via Bitcoin.

Show Me the Money
The seller later converted the Bitcoin funds to USD. Shocked by the ease of the process, the broker stated, “In all of my 33 years of closing transactions, I honestly couldn’t have expected something so unique to go so smoothly. In a matter of 10 minutes, the Bitcoin was changed to US Dollars and the deal was done…” Leading to other companies and industries to look at this and similar digital currencies as a means for investments and asset transfers.

Why Use It for Real Estate Buying?
Quicker, cheaper, and more reliable than currency tied to individual nations, anyone can purchase and sell Bitcoins via online digital currency exchanges. Finite in number with complicated identification (hexadecimal code) – they are far more difficult to steal than other credit sources. However, Bitcoins today don’t offer complete protection against fraudulent charges.

What the Heck is Bitcoin, Really?
Bitcoin is simply digital currency. But unlike nationally-specific currency, it doesn’t experience inflation. It’s number is finite: 21-million max. Divorced from government, it cannot be diluted by the introduction of new currency. It’s value variable: Up $1,200 from April to May alone. But it’s entirely digital – you cannot carry one in your wallet. Cryptography is used to secure transaction and coin creation, putting it in league with other ‘cryptocurrencies’ like IOTA, Litecoin, Peercoin, etc. (This site breaks it down using an easy to follow metaphor.)

Panning for digital gold? We’ve got the real estate buying and selling treasure you’re seeking. Learn more from Properties Online today.