Professionals are increasingly turning to real estate video marketing to showcase listings. However faux pas abound, from shoddy photos and footage, to irritating, offensive background music that sends potential clients screaming (while covering their ears) in the opposite direction. In today’s video marketing tips, we’re going to look closer at the latter, lending an ear to learning about music selection…
(Don’t) Play that Funky Music
Instead of Dick Clark’s top 40 countdown hits, real estate video marketing should take advantage of instrumental music tracks that set a warm, relaxed tone, engaging the listener, but not overpowering the message (the home listing). Recognizable tunes that have the viewer singing/humming along shift attention from the home to the music, which is not where you want to be. Match your selection to the pace/content of listing video content to add interest, keeping prospects engrossed in the experience.
What About a Voice-Over?
Most videos don’t need a voice track at all. A simple text cue of home features works better, especially with regionally-specific accents (Texas, Tennessee, New York, New England).
Jam-Free Music Access
To avoid legal hoopla (legal action and fines), look to ‘royalty-free’ music. With royalty-free music, you pay one set price, and can use it over-and-over (separately on videos, website, blogs/vlogs) at no additional cost. Watch out for music that’s not royalty-free, or you’ll be forking over every time someone clicks on your video link.
Where to Find Music to Sway Customers
Virtuets, the latest video builder tool from Properties Online, offers a host of royalty-free music for your selection. This service is free with most of our products. Prefer to do-it-yourself, or looking for a wider selection? YouTube also provides free, royalty-free music to account holders. For a small fee, sites like Pond5 and AudioMicro.com also offer realty-specific options.
Sway customers with winning real estate video marketing tips. Set yourself on the path to success with the help of PropertiesOnline today.