Posts in Real Estate Technology News (page 2)

Latest real estate news post

Is Your Home Buying Walk Through Taped for Intel?

Is Your Home Buying Walk Through Taped for Intel?

It seems that sellers are getting increasingly overbearing these days. Real estate trends point to eyes and ears – both literally and figuratively – on potential home buyers. How bad is it? Holy privacy violations and paranoia, Batman, creepy clients are everywhere…

A Sneak Peek

As it turns out, clients nationwide are becoming a bit too voyeuristic. Perhaps social media has the average Sally Seller thinking privacy is relative, but it is now commonplace for a seller to follow a prospective buyer through the home on a home tour, and even install ‘nanny cams’ and other digital security devices in efforts to track potential buyer conversations and actions. Post-Facebook privacy invasion drama, this rise of seller shenanigans is seriously stirring the pot.

Creepy or Crime?

With home media and security devices becoming more prevalent, including ‘smart’ devices like Siri and Alexa keeping an eye on things, it pays to keep clients in the know – even if it means an uncomfortable conversation. Until such time as the legality of such practices comes to the forefront, advising clients to watch their comments is key. You never know what might be recorded – for posterity or bargaining power.

Tips to Avoid Overseeing – and Overpayment

To prevent sellers from potentially using a client’s desire for a home against them in the bargaining process, creating an organizational-wide guide for sellers touring homes is ideal, noting such surveillance devices. On the seller side of the coin? Ask each seller about the presence of equipment, being certain you completely understand the privacy laws in your area.

Hanging a sign on the door forewarning of surveillance is strongly recommended. Because of this real estate trend’s prevalence, the NAR now offers a best practices tutorial on the subject, with state-specific legislation.

Are you keeping an eye on the latest in real estate trends and technology? Keep your career in focus with Properties Online today.

Downsizing Is Good!

Tips for Using Music in Your Real Estate Videos

Professionals are increasingly turning to real estate video marketing to showcase listings. However faux pas abound, from shoddy photos and footage, to irritating, offensive background music that sends potential clients screaming (while covering their ears) in the opposite direction. In today’s video marketing tips, we’re going to look closer at the latter, lending an ear to learning about music selection…

(Don’t) Play that Funky Music
Instead of Dick Clark’s top 40 countdown hits, real estate video marketing should take advantage of instrumental music tracks that set a warm, relaxed tone, engaging the listener, but not overpowering the message (the home listing). Recognizable tunes that have the viewer singing/humming along shift attention from the home to the music, which is not where you want to be. Match your selection to the pace/content of listing video content to add interest, keeping prospects engrossed in the experience.

What About a Voice-Over?
Most videos don’t need a voice track at all. A simple text cue of home features works better, especially with regionally-specific accents (Texas, Tennessee, New York, New England).

Jam-Free Music Access
To avoid legal hoopla (legal action and fines), look to ‘royalty-free’ music. With royalty-free music, you pay one set price, and can use it over-and-over (separately on videos, website, blogs/vlogs) at no additional cost. Watch out for music that’s not royalty-free, or you’ll be forking over every time someone clicks on your video link.

Where to Find Music to Sway Customers
Virtuets, the latest video builder tool from Properties Online, offers a host of royalty-free music for your selection. This service is free with most of our products. Prefer to do-it-yourself, or looking for a wider selection? YouTube also provides free, royalty-free music to account holders. For a small fee, sites like Pond5 and AudioMicro.com also offer realty-specific options.

Sway customers with winning real estate video marketing tips. Set yourself on the path to success with the help of PropertiesOnline today.

SEO Tips for Optimizing YouTube Real Estate Videos

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

Top Tips for Selling Real Estate in July 2019

Featuring the Properties Online MLM Marketing System

Juggling multiple listings? Properties Online has you covered, with real estate marketing solutions scaled for any size business, from small, independent brokerages to major real estate brands and MLS boards.

A Mass of Marketing Collateral at Your Fingertips
Automatically generate stunning, professional marketing collateral from any data feed, quickly creating:

– Single property & mobile websites
– Mobile property websites with QR codes
Listing videos
– Printable PDF flyers
– And more

Put Your Real Estate Marketing on Auto-Pilot
With marketing solutions designed to keep up with the latest in technology trends, from SMS mobile lead capture, to social sharing tools, property and agent video creation, and listing syndication. Stay ahead of the competition, with the latest in marketing tools and technology designed to drive leads directly to your doorstep. Benefit from minimal setup and effort, keeping you ahead of the competition and on-point in today’s instant-access, mobile-driven world.

Easy to Use
Our MLM real estate marketing service is a soup-to-nuts system. Inquiring prospects receive email, video and other marketing collateral co-branded by you, allowing you to reach clients directly and cinch leads. Navigation from your custom-branded domain to our MLM login is seamless, with no branding discrepancies. Agents are easily added via email invitation, with your business’ customized ads appearing on all property marketing collateral sent out.

Flexible Solutions for a Fast-Paced World
Whether you’re an MLS board, broker, property manager, designer, photographer, or lender, the advantages of our well-designed MLM system cannot be denied, reducing the need for creating, maintaining and financing individual agent accounts and replacing it with an integrative solution with a low per-listing fee. (In fact, the more you list, the lower the cost!)

Straight-Forward Pricing – NO Contract
Monthly fees are highly affordable…

– $100/month: 1-100 listings
– 95cents per listing: 100-1,000 listings
– 70cents per listing: 1,001-2,500 listings
– 50cents per listing: 2,501-5,000 listings
– Call for pricing: 5,000+ listings

Is MLM right for you? Learn more from Properties Online today.

The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

Stuck in the dark ages? Brighten up your game with the latest real estate marketing tools and technology from Properties Online today.