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Real Estate Video Marketing - Tips for Success

Real Estate Video Marketing – Tips for Success

New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.

What Video Marketing Tactics can Help You Gain an Edge on the Competition?

– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.

– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.

– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.

Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.

– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:

Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists

Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.

November May Just End Up Being Your Best Month

Scripts to Help You Encourage Your Seller to Lower the Asking Price

The Internet Argument
Sellers often say, “But everyone finds their own homes on the Internet these days…” A great theory, but buyers still need an agent to show the home. And when buyer’s agents are pushed into the showing, you can be sure they’ll point out every flaw in the house… potentially some that sellers never knew existed – and that the price is too high. Sellers are, in essence, pushing for every buyer’s agent NOT to sell their home.

That Whole ‘Morality Thing’
Shouldn’t realtors put their clients’ interests first? While the exceptional ones do, in the real world, things often work out differently. Discounted services alienate buyer’s agents. In a perfect world, a good agent should explain up-front how they’re paid: No salary, only a commission if a home is sold.

When sellers also consider agents also don’t: A: Work for free, or B: Like being paid less for the same job (a demotion), that measly 0.5-1% starts looking a bit petty – especially in addition to all the other negative effects of ‘discounted commissions.’ Among top real estate selling tips: Here is where a sit-down with clients and a buyer’s agent contract shine, ensuring all parties understand the situation – and get the services/salary they deserve.

The Illogic of Discounted Services
Good doctors and lawyers don’t discount their rates. They don’t have to. Clients flock to them because of their superior abilities. It is the same for buyers and sellers agents, which each likewise require a specific skillset for success.

Clients should be asking themselves why an agent would discount their services: What aren’t they getting? Experience? Attention? Marketing? Accurate pricing? Each agent has their own way of doing things. We are not lemmings. Lousy agents are easy to identify: They’ll do anything to get a listing.

Don’t do anything. Do it right, with the latest real estate selling tips and technology from PropertiesOnline. Learn more today.

Bitcoin is Now Being Used for Real Estate Transactions

Bitcoin Now Accepted for Real Estate Transactions in NYC and Miami

What real estate news is shocking agents and brokers across the country? How many people have bitcoin – and are looking to use the cryptocurrency in their next real estate transaction. Offers from bitcoin buyers are popping up across the map, and agents and sellers are opening up to the concept of the new monetary medium.

Pushing the Boundaries of Sales
Real estate teams nationwide are rapidly taking notice of Bitcoin, tapping into the emerging market with online marketing targeted to bitcoin investors. What do sellers think? It doesn’t seem to matter where the money comes from, so long as closings commence and titles transfer. And the Bitcoin bonus? It transfers far faster than 401k withdrawals, converting to cash in minutes via global Bitcoin payment service providers. It’s also easily held by trusted third-party escrow services.

How Prevalent is Buying Real Estate with Bitcoin?
According to real estate news, Bitcoin is boosting sales in:

– Miami: A man unloaded his Coral Gables home for a jaw-dropping $6-million, approximately 1,600 bitcoin currency (BTC), drawing increased interest to Miami for worldwide Bitcoin buyers.

– New York City: The Big Apple is taking a bite out of Bitcoin, with Magnum Real Estate opening the firm’s doors to Bitcoin deposits. The city is known for marketing homes and apartments available for Bitcoin, with commercial space expected to follow suit.

– Lake Tahoe: The sale of a 1.4-acre California property on a 42-site resort for $1.6-million (2,739 BTC) in 2013 has opened new avenues for residential and commercial Bitcoin sales.

Looking to the Future
Though you may have some explaining to do, real estate news points to studies showing a growing knowledge of cryptocurrency as well as the willingness to invest in and use Bitcoin across all age groups.

Ready to put a little Bitcoin jingle in your e-pocket? Market your properties with the latest tactics and tools from Properties Online today.

New Agent? Don’t Fall Prey to these Antiquated Misperceptions

Potential End to Net Neutrality and the Impact on Small Real Estate Businesses

In stunning real estate news: On Thursday, December 14, 2017, the FCC voted to end net neutrality. What could this mean for small and mom-and-pop brokerages?

Far-Reaching Implications
Purported as a return to free market principles, the decision led by U.S. Federal Communications Commission Chairman Ajit Pai to repeal net neutrality has many technologists and activists alarmed. Negating the ruling that defines broadband Internet as an essential utility and sending the two-year old ‘Open Internet Order’ up in smoke, it means that Internet service providers (ISPs) will no longer be prohibited from charging fees for access to certain websites, and blocking or slowing down others.

Internet Costs Expected to Reflect Cable ‘Bundling’ Setups
Just as cable providers charge extra for premium stations like Showtime and HBO, Internet users may find themselves shelling out for specialized website lineups, with ISPs charging more for sites in high-demand… Or smaller websites like mom-and-pop brokerages and independently owned news sources.

If consumers don’t want to pay for the privileges of higher speeds in these packages, Internet providers could slow down the loading of those sites outside of bundled packages under the new plan. According to real estate news, Portugal is currently using such a structure, and Internet users and small business owners are paying the price.

Consumers May Not Be the Only Ones Forking Out
In addition to consumers paying bundled and extra per-site fees, small business owners may have to open up their wallets as well, greasing the palms of the ISP industry for access. Brokers and real estate services may be forced to pay extra to reach audiences, as well as to provide their staff access to websites necessary to conduct their business.

There are many concerns surrounding any such legislation that may stack the deck against smaller companies in favor of big business – and potentially ‘paid prioritization’ arrangements between ISPs and corporate affiliates.

What real estate news is turning your world upside down? Get proactive with the help of PropertiesOnline.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

QR Codes: Your Key to Leveraging Mobile Sales

You’ve seen QR codes popping up everywhere, the Rorschach-reminiscent symbols gracing everything from candy bars to cars. Scanning them into your smartphone or mobile device puts information quickly at your fingertips. And scans are up: 7.5% among users, alongside an 11% increase in generated codes from 2015 to 2016. The question is, in today’s mobile device driven economy, are you leveraging this technology to your advantage, or watching opportunity pass you by?

QR Codes are Ideal for Mobile Device Real Estate Marketing
Extremely versatile, QR codes from Properties Online’s Smart Lead Capture offer multifaceted marketing opportunities, making access to coveted real estate listing information a snap…

Take advantage of QR codes in print and email marketing campaigns…
Providing fast access to listing details, property photos and listing videos, automated voice information, map directions to properties or open houses, or simply sending potential customers to your website via postcards or other direct and email marketing campaigns.

Add a QR code on your business card (or car)…
Giving customers fast access to your website and area listings.

Fly a QR code with listing signage…
With a custom sign rider. Ideal for unoccupied residences, QR codes offer fast access to photos, giving buyers a far better look at listings than merely peeking through windows. A proven way to capture leads and drive traffic to a property’s mobile website, QR codes eliminate the need for buyers to jot down listing details – only to forget/lose them later.

Engage customers in listing videos…
Provide fast access to home tours.

Provide the fast follow-up necessary to cinch sales…
With text auto-responders that provide instant listing information, and lead alerts that help you stay on top of new prospects.

Burnt out on print marketing? So are your customers. Bring new life to your marketing with the latest in mobile device real estate marketing tools and technology from Properties Online today.