Posts in Real Estate Industry News

Real Estate Industry News

Video Arrives in the Real Estate Marketplace

Are you ready for real estate selling tips that teach you how to sell a home without you – or the buyer – ever setting foot in it? (Don’t) fasten your seatbelts. Instead of dropping everything and rushing off for on-site viewing, buyers are now relying solely on property videos in their decision to purchase a home without ever setting a foot in the door. And far from unusual, realtors expect this number to grow.

Taking the Blinders Off
A 2016 survey by the NAR revealed 95% of today’s buyers search for homes online, compared to just 2% in 1995 – and 72% of today’s buyers now use a mobile device to peruse. Now a remote business, all initial searches are done online. Shocking to some, but one-fifth of buyers aren’t visiting homes before purchase, and 19% of 2016 buyers made a bid sight-unseen – nearly twice that in the high-end market.

Vital for Buyers, and Gives Sellers Greater Reach
High-quality videos that give the impression of walking from room to room inside and outside the property and surrounding areas, show people the lifestyle available in the same manner a live walk-thru would – but without the stress. Essential for builders who may not have an unsold home to show; fantastic for families who experience the difficulties of scheduling and cleaning for walk-throughs; and a godsend for potential buyers and agents, worn out by needless driving and time-consuming showings. Video is king!

The Wave of the Future
Surpassing the expectations of sellers and encouraging buyers to spend more time on your site, videos foster a feeling of commitment to your site and brand, creating a psychological attachment that results in a trusting relationship. Are you ready to trust video with your future? Discover the real estate selling tips that will help you open the door to the difference video can make in your business.

Visit Properties Online today to find out more.