Posts in Real Estate Industry News

Real Estate Industry News

Make Your Next Open House a “Live” Video Event

Pack hundreds of qualified buyers in the doors without maxing out occupancy levels at your next open house with the latest in real estate selling trends: Live streaming video. Agents are jumping aboard the bandwagon of this latest listing craze – and with good reason. Studies show when a listing has a video attached, interest increases a staggering 403%.

Live On the Scene: Your Local Agent
Real estate agents are increasingly casting themselves as the directors and on-camera hosts of area open house events, touting their latest listings via live streaming and social media platforms such as Facebook Live.

The Grand Trifecta of Benefits
Agents hosting live events earn a hefty payback…

  1. Showcasing the home to a larger pool of potential buyers.
  2. Providing essential information in a convenient format which is of huge value to shoppers.
  3. Leveraging the event to expand their online presence and reputation.

How Does It Work?
Agents hosting live open houses typically guide viewers through the home, accepting questions posted in the ‘comments’ section of the hosting service. Questions are answered live, much like a call-in radio show. After the event, insightful agents review questions and comments, posting necessary information on missed opportunities in a follow-up.

Beyond the Open House
Footage of the event remains available online as long as needed, and can be shared via an endless variety of social media platforms for added exposure. With contact information gathered from each participant, agents are free to follow-up post-event as well. Contact is typically well received, thanks to the unmatched capability of video and live streaming to display your personality and create an immediate personal connection.

Make your next open house a lot more compelling with the latest in real estate selling trends from live streaming to informational and personal promotion videos. Take full advantage of today’s video sales technology with the help of Properties Online today.

Designer “Eye Test” Which Feature Do Buyers Like Better?

Real estate selling trends come and go, particularly when it comes to home design. Unfortunately, this can make for a frustrating experience for sellers looking to make the most out of a home update with a few key investments.

What are the Home Features Buyers Want Right Now?

  • Quartz or Marble?
    Slightly more expensive, quartz is three-times more popular than porous, stain-prone marble. As with many home feature choices, durability and maintenance are a key consideration in countertop choice.
  • Hardwood or Carpet?
    Though carpet may be considered in the rare, snow prone climate, all-in-all, hardwood is the winner due to its lower-maintenance, durable surface.
  • Light or Dark Cabinets
    Lighter cabinets win out over darker alternatives due to their capacity to brighten a space and make it look bigger. Though either light or dark can be beautiful, however, contrast is essential. If cabinets are light, contrast with dark counters and medium floors (or vice-versa).
  • Gas or Electric Stove?
    Gas is the clear winner for buyers, with faster, more uniform cooking and more economical operation when compared to electric stove models.
  • Claw-Foot or Soaking Tub?
    Well-designed soaking tubs (not 90s-era jet tubs) offer a spa-like feel that goes beyond what ‘looks-only’ claw-foot fare provides.
  • Sub-Zero or Viking Appliances?
    Sub-Zero appliances barely edge out Viking, with the key point to ponder: providing buyers what they would expect for your home genre. (Luxury buyers expect high-end fare.)

Design Features that are Neither Here Nor There
Real estate selling trends point to these design features as a toss-up, with home shoppers showing no clear preference in either direction:

  • Subway or Basket-Weave Tiles
  • Bay or Floor-to-Ceiling Windows

Are you building your reputation by helping sellers make the most out of their greatest investment? Stay up on the latest real estate selling trends and boost your success with the help of Properties Online today.

Brace Yourself Texas: Natural Disasters Put a Chill on the Local Real Estate Market

The second-most disaster-laden season on record, so far 2017 has been a stunner with 9 separate weather, climate and flood disasters ranging from western wildfires to eastern hurricanes. How badly does such climate craziness actually affect area real estate selling trends?

The Effect of Natural Disasters on Local Markets Can Be Chilling and Immediate
Though localized, disaster effects put a freeze on both buyer confidence and mortgage operations, hurting home sales. When combined with other economic issues, this can result in long-term consequences.

How Have Past Disasters Affected Sales?

• The 1989 San Francisco Bay area earthquakes brought the area housing market to an abrupt halt as lenders were unable to process loans, and scared homebuyers reneged on deals. The ripple effect of the quakes loomed long thereafter.

• The 1993 Mississippi River flood damaged over 100,000 homes. The costliest flood of the 20th century, post-flood all property prices in municipalities on the rivers fell 6-10%.

• The mass evacuation and relocation of New Orleans residents for Hurricane Katrina in 2005 displaced 750,000 households. Four years post-disaster, homes were found to have dropped 23% in value.

• The actual impact of the 2012 ‘Superstorm Sandy’ remains unknown. Four years later, area markets continue to recover.

• The 2017 wildfires in Sevier County, Tennessee saw the area’s affordable housing market especially hard hit. The aftermath left working-class residents scrambling for remaining housing within their means – and more well-off residents displaced during lengthy rebuilds.

In it for the Long Haul
Of those localized areas experiencing a decline, real estate selling trends point to a bright side. The negative market effects of natural disasters won’t last forever. This is especially true of areas in proximity to good weather and good jobs, which weigh more heavily on buyers.

Don’t let current real estate selling trends spell disaster for your brokerage. Discover new ways to rebuild to your benefit. Uncover these possibilities with the help of Properties Online today.

Real Estate Video & Marketing Go Hand-In-Hand

Real Estate Video & Marketing Go Hand-In-Hand

Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.

Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.

What are the Key Steps to Video Email Marketing Success?

Labeling
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.

Segmenting
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.

Timing
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.

Tracking
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?

Function
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.

Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.

Should Your Real Estate Video Try to Go Viral?

Should Your Real Estate Video Try to Go Viral?

Taking center stage in today’s video usage in real estate marketing tips and tricks: Viral real estate videos. Done correctly, viral videos can help you reach your target audience in a different way, drawing in clientele through an uptick in shares, and building your brand and reputation.

Coming Up with a Theme
Viral videos take common topics, but apply an amusing or funny perspective to addressing them, such as…

• A song parody.

• A short movie of a luxury property.

Animated videos of property/area history.

• Neighborhood tours made interesting.

• Celebrity client testimonials.

• Funny web video series, such as ‘A Day in the Life of…’

• Hideous property montage (you’ve listed and sold).

Re-enactment of funny/memorable/uncomfortable situations.

• Provocative commercials that entice potential clientele to see a property or use your services.

Feel ‘Viral Fever’ Coming On – Not So Fast
With video usage in real estate marketing, always remember to use good judgement when creating your video. Offensive or off-color video can give a bad impression of you and your brand – which as expected, will spread like wildfire – and backfire. If you’re not sure of your idea, ask a colleague you can trust. Remember: The goal is to create business, gaining the most out of your video investment.

Remember, the Best Viral Real Estate Videos Are…

Funny
The easiest way to go viral – albeit with the right style of language, content and humor.

Creative
The most respected way to get attention, creative titles (optimized for quick retrieval) make your competition wish they’d dreamed-up the idea first.

Short
Less than 5 minutes. Your company’s branding and logo should likewise make a short, subtle appearance.

Provocative
Yet with the industry’s conservative persona in-mind.

Memorable
Like the viral video, “Gangnam Style.”

Sick of the same old, same old? Create a marketing epidemic. Take advantage of viral video usage in real estate marketing with the help of Properties Online today.