Posts in Real Estate Industry News

Real Estate Industry News

The 2018 Real Estate Market Heats Us

Trends: the 2018 Real Estate Market Heats Up

With experts predicting sizzling summer market conditions to continue in many states, what real estate trends are integral to buyer and seller success?

2018 Sales a Week Faster than Last Year

Sellers
Priced right, the pressure of a faster home sale has been relieved, and negotiating power improved.

Buyers
Fierce competition means 10%+ cash down and mortgage pre-approval is imperative for proving commitment to purchase. To win a home, buyers must be first out of the gate, searching daily with their list of prioritized must-haves. Then they must stand out from the competition, sweetening the pot with the help of a good agent who can draft an enticing offer.

Tip: Including a personalized photo and letter about who buyers are and why they love the home promotes a personal connection.

Higher Prices for 2018 than Last Year
Prices from February 2017-2018 have increased a shocking 10%!

Sellers
Higher sticker prices are dominating real estate trends, prompting sellers to make big plans for pocketing the payback and downsizing, or upgrading HOME 2.0.

Buyers
With only 1 of 3 homes priced under $200,000, and HALF of buyers competing for them, it’s integral in these market conditions for buyers to:
-Crunch the numbers, determining how much home they can truly afford prior to shopping.
-Stay within these constraints, and avoid getting impatient or competitive to avoid financial disaster. (Hello, 2008 housing crisis).
-Sacrifice some ‘wants’ for an affordable home.
-Expand search criteria/area to find more affordable homes.

Market Hot Spots
These top 10 market hot spots could see even more extreme competition:

1. San Francisco, California
2. Midland, Texas
3. Vallejo, California
4. San Jose, California
5. Sacramento, California
6. Denver, Colorado
7. Santa Rosa, California
8 Colorado Springs, Colorado
9. San Diego, California
10. Stockton, California

Take control of today’s real estate trends and put them to work for you with tips and tech from Properties Online today.

How to Become a Social Marketing Expert for Real Estate

Tips on What to Include in Your Real Estate Agent Website Privacy Policy

Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your agent website with an updated policy.

What Should You Include in Your Updated Agent Website Privacy Policy?

In real estate agent marketing, in light of recent events, it’s imperative that your privacy policy be easy to read and understand, including the following general facets:

– A general introduction noting how strongly you value and respect client privacy and safeguard data.

– A listing of the information you will collect, including:
Personal information provided by the client
Registration information
Email/phone information
Website use information (cookies)

– A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)

– What information, if any, you share with third parties

– A section disassociating your business from websites linked to yours

– How you will protect information (physical/electronic/managerial measures)

– It’s also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.

– Opt-in/out procedures

– How you’ll handle privacy policy changes (email, post-to-site)

– Consent for use of website (that lovely box everyone has to check)

I’m No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15-minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

Changing Internet privacy policy laws have you ducking your head? Properties Online has your back with the latest real estate agent marketing tools and tips.

Five Times Bargain Hunting Leads to Buyers Remorse

Five Times Bargain Hunting Leads to Buyers Remorse

Buyers looking for a bargain? In today’s housing market, that’s a tall order. Before buyers take their thriftiness too far, they need a few real estate sales tips to warn them of the pitfalls that can lead to a regrettable purchase.

Five Times Bargain Hunting Blows Up:

Assuming a Better Deal from a Short Sale

Buyers new to the market often rely on short sales to snap up a bargain, but can be left frustrated when they fail to realize up-front how few and far between these deals are. The market has changed considerably in post-crash years. The onset of shopping is when to kindly help your buyer get with the times.

Making Huge Compromises to Score a Better Deal

In a hot market, buyers can be quick to jump the gun, compromising on homes without enough bedrooms, far from work, and trying to come in below budget. This shortsighted mentality will quickly lead to remorse within months of move-in. Help your buyer carefully rank must-haves and stick to them.

Hiring a Cheap Home Inspector (or Skipping it)

Among top real estate sales tips for buyers: A cheap (or neglected) home inspection may seem like savings out-of-the-box, but those few dollars saved could quickly lead to heartache as thousands-of-dollars in hidden home issues, from termites to electrical and foundations, surface. Reminding buyers an inspection is a tool that will allow them to renegotiate price and address dangerous issues is key.

Requesting Unreasonable/Endless Inclusions/Repairs

In today’s market, this will cost buyers a deal, fast.

Lowball Offers on Languishing Homes

Instead of cinching a deal, this costs in credibility, and often leads to bidding wars. It’s important to stand out in a positive way, especially in multiple-offer scenarios.

Do you have the real estate sales tips you need to keep buyers coming back for more? Ensure a happy home sale with the help of Properties Online today.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

Real Estate Market Watch – Consumer Empowered Real Estate Information Changes Agents’ Selling Models

Today’s real estate trends point to a shift in the real estate sales paradigm. With today’s consumers empowered by information freely available online through portals like Zillow and Trulia, home buyers and sellers are increasingly looking to alternative sales models they feel offer better bang for the buck.

Sales Evolution
Though many agents fear replacement, market information accessibility isn’t rendering agents nonessential. Instead the rise of accessible digital home information has consumers looking to new opportunities in digital property transactions. Like the travel industry’s shift from agents to online tools, consumers no longer need the middle man to safely conduct transactions.

The Shift to Digital
Rather than the traditional 2.5-3% agent fee on each transaction side, consumers are looking to flat rate services such as Reali, which offer value while upholding quality of service. With the typical fee at about $5,000 for homes valued between $250,000-750,000, this offers both buyers and sellers substantial savings.

On a $500,000 home, which at a 3% commission would normally run $15,000, buyer savings amounts to $10,000 – a pretty penny in an era where scrounging up the cash for a down payment remains a significant challenge. And such services are not discounted, but full service, providing all the services and protections buyers typically expect from a broker, including open communication 7-days a week.

The Realization of a New Era
In this new era of real estate sales, most buyers/sellers opt for a non-intrusive chat/text session. Video/photo tours are created online, and buying/selling documents scheduled and uploaded through the service’s app, including disclosures and an executive summary of each deal’s details.

From scheduling a showing to shopper questions, everything is managed digitally via a buying/selling process that is automated, efficient, and tech-driven, yet still protects both parties, providing essential transactional guidance. Transparent, real time transactions, from the source, with no middlemen.

Arm yourself for changing real estate trends. Stay ahead of the game with the help of Properties Online.

Market Watch: Updated 2018 Changes to Buyer Demographics

Market Watch: Updated 2018 Changes to Buyer Demographics

Following an exciting 2017 buying season, real estate trends point to a few changes on the horizon. What will 2018 have in store?

Changes Predicted for the 2018 Home Buying Season
Stay on your toes and be on the lookout for these changing real estate trends:

– Baby Boomers Finally Ready to Downsize

Baby boomers are finally letting go of larger traditional and colonial-style homes, and are ready to downsize in retirement. What are they looking for? A smaller footprint and single-story living, so they won’t have to navigate perilous stairways as they age. How does this translate into the market? Rising demand is expected to push up the prices of single-story dwellings.

– Millennials Compromising on the Suburbs

Though many millennials have their sights set on urban life and activity, millennial buyers, who could make up 43% of the home buying market by the close of 2018, are prioritizing affordability and quality of life – a shift which is pushing this segment out into the suburbs. Last year, the undeniable shortage of entry-level homes posed a huge hurdle for this group, the nation’s largest buyer segment.

– Post-Bubble Foreclosure Sufferers Re-Entering the Market

The more than 10-million Americans forced into foreclosure during the Great Recession have put in their 7-year, foreclosure law penance. Sick of renting and itching to re-enter the market, how many will become eligible in 2018? Around a whopping 1.5 million Americans according to the National Center for Policy Analysis, adding pressure to an already strained supply of home inventory.

Still a Seller’s Market

As buyer demand remains strong in the current year, home prices will continue to soar. This will continue to add to the stresses of first time buyers, foreclosure sufferers, and cash-strapped retirees, struggling with a lack of affordable home options and a dearth of down payment cash.

How will changing real estate trends effect your business? Stay in-the-know with the help of Properties Online.