Posts in Real Estate Industry News

Real Estate Industry News

How to Creatively Get More Seller Leads

How to Creatively Get More Seller Leads

Highly coveted, seller leads can help you gain more control of your time, represent both sides of a real estate deal, easily take-on additional clients, and earn higher commissions, especially in today’s low-inventory market. Do you have the real estate marketing tips you need to snag these valuable, yet elusive leads?

Seller Lead, Where for Art Thou?
According to 2014 NAR stats, 64% of sellers look to an agent’s referrals. The remaining sellers turn to other channels. Finding an agent runs a myriad of ways ranging from open houses to simple website research. How can you home in on these new seller leads?

Attract More Seller Leads with these Creative Real Estate Marketing Tips:

– Leverage Home Buyers
Handing over the keys doesn’t mean the transaction is over. Never overlook the importance of keeping in contact. Steadfast follow-up, from closing gifts to holiday cards, are a great way to earn seller referrals.

– Set Your Sights On FSBO
90% of FSBO listings never result in a completed transaction, typically from lack of knowledge and resources, overpricing, and poor marketing. Offering your services in the form of a free, no obligation consultation can help you swoop-in and save the day for stressed-out FSBO sellers.

– Give Expired Listings a Second Chance at Life
Much like FSBO properties, overpricing and poor marketing can leave properties to linger on the market. Though expired listings on your MLS sheet may have previously worked with another agent, the lack of a deal may motivate them to explore new avenues.

– Find an (Extended) Friend on Facebook
Search the box at the top of your profile page using keywords associated with selling a home (“packing,” “house hunting,” “moving…”), reaching out and snagging seller leads on social media.

Referrals are the lifeblood of the business. Do you have the real estate marketing tips you need to survive? Forge a new path to success with the help of Properties Online today.

You Can Make Mistakes with Home Staging - What Not to Do

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

Market Watch: Medical Office Real Estate May Be the Next Big Trend

In recent years, medical office real estate has experienced exponential growth. Are you allocating your real estate marketing dollars accordingly? Broad and encompassing, this segment includes everything from hospital and primary care facilities, to psychiatric/counseling offices, chiropractic, acupuncture and massage space.

What’s Driving the Trend?
Supply and demand: Demand for services from the aging Baby Boomer population, coupled with their retirement. Doubling in size from 2015 to 2055, those over 65 will comprise nearly 23% of total population according to U.S. Census Bureau estimates. This has put medical office space in the spotlight, for investment buyers and practitioners alike, for the foreseeable future.

The Heartbeat of the Future
The future of this market, though positive, may experience some dips and dives in response to changing legislature such as the Affordable Care Act, and others, leading to unpredictability in certain markets. Investment in medical office space rose from sub-$4-billion in 2010 to $10.2-billion in 2016, and on-the-whole this sector is expected to continue its climb.

Taking Stock
To what location should your real estate marketing endeavors hone-in on? Generally, medical office space is found either on-campus, in busy, populous areas such as a large hospital or health complexes offering in- and out-patient services; or in medical office spaces in community settings, such as clinics/outpatient facilities situated for more convenient patient access. Some of these even blur the line between clinical/retail space. (Think: Drugstore health clinics.)

Big Picture
Healthcare providers are trustworthy tenants and a safe investment. However there are some shifts, with larger medical practices swallowing up smaller one-and-two person offices, and leading to the need for larger, flexible spaces to meet this demand. As providers scramble to cut-costs and retain customers, those facilities in less-costly, patient proximal locales suited to accommodate cutting-edge, money-saving technology will rise to the top.

Real estate marketing efforts ailing? Get them on the mend with the help of Properties Online today.

What Are the Emerging Real Estate Trends for 2018?

Emerging Real Estate Trends for 2018 – A Must Read

As we glide into the New Year, anticipating real estate marketing trends can help you avoid the mistakes of previous years. The question begs, which trends should be on your radar? In the final weeks of 2017, real estate experts and economists provided these insights for anticipated market shifts in the coming sales year.

Millennials will comprise the largest segment of homebuyers.
The largest proportion of homebuyers, Millennials could comprise up to 43% of the buyer’s market by the end of 2018. Income growth will see them gravitating to larger mortgages, however home shortages will push their growing families to suburban and secondary markets to maintain affordability and uphold quality of life.

Gen Z will sneak into the market.
Those investing in real estate marketing would be wise not to disregard Gen-Z buyers, who may just be entering the market, but whose wide-ranging tastes and preferences may pose a wild card within the industry. Though this segment is expected to gravitate to urban settings, their individualized inclinations may offer off-the-beaten path opportunities in more miniscule starter homes, energy-efficient digs, multi-family properties and other non-traditional home possibilities.

Millions of Americans will become eligible to re-enter the market following foreclosure.
Dubbed ‘Boomerang Buyers,’ roughly 1.5-million of the 10-million Americans forced into foreclosure in 2007-2009 will begin re-entering the housing market in the coming year, many from Gen-X. Expect these buyers to be practical and cautious. This segment relies heavily on social media and online reviews, so testimonials and success stories could net a huge payoff.

Creative financing will become more mainstream.
Selling a property with multiple owners, multiple funding sources (crowd-funding; peer-to-peer lending), and alternate currency (Bitcoin) will add complexity, and also opportunity, in 2018.

Stay ahead of the competition with the latest real estate marketing news and technology. Position yourself wisely for upcoming market shifts with the help of Properties Online today.

What's Trending for 2018?

Market Watch: The Top Commercial Real Estate Trends for 2018

With the ups-and-downs of today’s crazy economic and political climate, real estate marketing can be complicated, to say the least. As this rapidly changing environment continues to affect the market, look to these real estate trends to point you in the right direction:

Interest Rates
The benchmark lending rate rose in December by 1/4 point, to 1.25-1.5%. Three hikes for 2018 are projected, with the federal funds rate forecasted for 2.1% by the end-of-year, and a rate of 2.7% projected for 2019. Despite these forecasts, the 10-year Treasury rate has remained stable, indicating the market is not so sure of these rate hikes, and looking to inflation as an indicator of their propensity.

Until then, the cost of borrowing and property values should remain stable. However, absent rate hikes, a bubble risk remains, as does the potential for economic stagnation hindering sales.

Retail & Industrial
2017 was an astoundingly terrible year for retail. Store closings over-tripled, with over 600 bankruptcies reported in the retail sector alone, including heavy hitters like Sears/Kmart, JCP, Macy’s, ToysRUs, and HHGregg. Retail closings are expected to jump at least 33% this year, with more closings already announced. Even Walmart/Sam’s is closing stores.

E-commerce is having an effect on commercial real estate, causing these spaces to shift to industrial: Warehouses and distribution centers, where giants like Amazon will play a role. Industrial properties will be in high-demand in 2018, outperforming other commercial segments.

Foreign Lending
Changing U.S. tax laws could have a negative effect on U.S. and foreign banks that do business, particularly in the commercial real estate lending arena. The implementation and repercussions of BEAT, legislation intended to keep profits at home rather than losing them to countries with lower tax rates, are also unclear, and may affect multinational lenders.

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