Posts in Real Estate Market Reports

What’s the real estate market up to?

Make Your Next Open House a “Live” Video Event

Pack hundreds of qualified buyers in the doors without maxing out occupancy levels at your next open house with the latest in real estate selling trends: Live streaming video. Agents are jumping aboard the bandwagon of this latest listing craze – and with good reason. Studies show when a listing has a video attached, interest increases a staggering 403%.

Live On the Scene: Your Local Agent
Real estate agents are increasingly casting themselves as the directors and on-camera hosts of area open house events, touting their latest listings via live streaming and social media platforms such as Facebook Live.

The Grand Trifecta of Benefits
Agents hosting live events earn a hefty payback…

  1. Showcasing the home to a larger pool of potential buyers.
  2. Providing essential information in a convenient format which is of huge value to shoppers.
  3. Leveraging the event to expand their online presence and reputation.

How Does It Work?
Agents hosting live open houses typically guide viewers through the home, accepting questions posted in the ‘comments’ section of the hosting service. Questions are answered live, much like a call-in radio show. After the event, insightful agents review questions and comments, posting necessary information on missed opportunities in a follow-up.

Beyond the Open House
Footage of the event remains available online as long as needed, and can be shared via an endless variety of social media platforms for added exposure. With contact information gathered from each participant, agents are free to follow-up post-event as well. Contact is typically well received, thanks to the unmatched capability of video and live streaming to display your personality and create an immediate personal connection.

Make your next open house a lot more compelling with the latest in real estate selling trends from live streaming to informational and personal promotion videos. Take full advantage of today’s video sales technology with the help of Properties Online today.

Prices Rise for Convenient Locations

Public Transit Access Drives Up Real Estate Value in Key Markets

Concerned about selling a home near public transit access? Today’s real estate trends point to a public in love with mass transit, particularly new public transit additions. Transforming the local markets into which they are integrated, such public transit initiatives have home and rental prices on the rise in cities across the nation as residents anticipate their arrival.

All Aboard!
Bucking the assumption of crime, these new lines are remaking struggling neighborhoods and sleepy communities into safer, more popular, highly-desirable places to live. What does this mean for sellers? Buyers want an all-access pass, pushing home prices up close to stations. New restaurants, stores, and entertainment further increase area prices, bringing added opportunities and the need for additional homes to be built.

Are We There Yet?
Near one stop on the East Side of New York, real estate trends point to home prices near stops up 11.1% in the last 3 years of construction. Now that the construction mess and hassle are over, those prices are expected to rise even higher and faster. Homeowners who stayed for the long-haul are reaping the rewards of higher property values, with individuals and businesses in the rental market in these areas likewise reaping major rewards as communities are irrevocably transformed.

What Should Sellers Expect In These Areas?
The effect of public transit on housing prices varies dramatically by region, with the cost of single-family homes in California cities and other large metros like Chicago, St. Louis, and Portland rising 2-32%, and condos an additional 2-18%, according to 2008 statistics. Renters experience a much wider range of adjustment, from nothing to a 45% premium, offering amazing opportunities for those purchasing to cater to the renter genre.

Ready for success to arrive? Stay on top of the latest real estate trends, and with the help of Properties Online, you’ll be well on your way! Discover how we can get you there today.

Teardowns May Affect Your Business

Why the Next Property You Market May Have Fallen Victim to the Wrecking Ball

Could the next property you sell be worth more without the home or commercial building that’s on it? In some areas, real estate trends are pointing to a rising number of teardowns, especially in locations where uber-thin inventory levels are causing home prices to soar. Big cities and hot markets such as coastal and other scenic fare are taking a big hit.

Whack!
Zoning often allows for an apartment or small condo complex on land where a small, single family home, school, or commercial property once stood, making the land beneath some tiny buildings worth far more than the structure on top of it. A flip in traditional market logic where the lot accounts for a mere 10% of overall property value.

Crash!
Teardowns are especially attractive for builders and developers due to the glut of environmental hurdles and zoning issues associated with acquiring land. And the industry is increasingly taking notice of such real estate trends, with teardowns on the rise to account for 10% of all new home construction starts in 2016. That’s an increase of 7.7% from the previous year.

Bang!
Popular in the late 90s and early 2000s before the financial crisis, teardowns are increasingly becoming common in the western U.S., where housing costs are highest. Some 33,400 structures in the west took a hit in 2016, followed by 23,800 in southern regions, 12,300 in the Midwest, and 9,800 in the Northeast.

Boom!
Some of the homes taking the hit aren’t even in bad shape. In fact, buyers are dropping a pretty penny on small and seemingly insignificant homes – just to get the land and rezone it for a multifamily project, such as condos or apartments so they can boost value via added versatility.

Are you up on the latest real estate trends for producing smashing sales results? Find them at Properties Online today.

Commercial Real Estate Trends That Are "Outside the Box"

Commercial Real Estate Trends That Are “Outside the Box”

Will Politics Throw a Wrench in Commercial Real Estate Works?
Political and global economic uncertainties could significantly affect commercial real estate over the coming year. What will come to pass? Only time will tell…

2017 Headlines to Watch
Be on the lookout – politics may toss the industry a big curve ball in the following arenas:

Lender Regulation
CMBS lenders are gearing up the “skin-in-the-game regulations” that are part-and-parcel of the Dodd-Frank Act. Requiring CMBS lenders to hold on to 5% of new deals or assign the risk to a B-piece buyer. These efforts to reduce risk could lead to a changed commercial-lending landscape, lowering revenue for everyone from property owners to deal sponsors and loan distributors.

Strategies are expected to change as a result of risk-retention rules. However President Trump, who called the Dodd-Frank Act a “disaster” and “disgrace,” noted he “will be working to dismantle it.” Though unlikely to be repealed, it’s could be significantly reduced under the administration.

Rising Interest Rates
Deregulation and other economic stimuli, including a larger deficit, are expected to continue to fuel rising interest rates. An indicator of a stronger economy and typically associated with a strong real estate market, rising rates could prove a double-edged sword. However, they’ll constrain property deals, making commercial real estate less affordable and inviting more cautious borrowing and lending.

Foreign Investment
Administration-induced trade reductions and continued friction between the U.S. and other world powers are expected to continue to muddy waters. Chinese investment in U.S. commercial real estate may be on the downswing according to reports from the financial press in late November of last year. While the E.U.’s BREXIT deal may (or may not) raise the appeal of American real estate investments.

Political uncertainties giving you a commercial real estate headache? We don’t have a crystal ball – but we do have your back. Lobby for control of your business. Contact Properties Online today.

Rising Mortgage Rates Fail to Dampen the Buyer's Market

Rising Mortgage Rates Fail to Dampen the Buyer’s Market

2016 was a stellar year for buyers, witnessing mortgage rates below 3.75% all summer on the average 30-year fixed-rate mortgage. With the steadily rising interest rates of today’s real estate financing trends, currently at around 4.5% and climbing for the typical FHA loan, you’d think there would be some sort of sales slowdown – but that couldn’t be further from the case.

Flying High
Home sales are moving on up – flying in the face of rising interest rates. This may slow increases in housing prices, but it’s still expected to remain a seller’s market across most of the United States for 2017. And because interest rates still remain historically low overall (despite multiple raises by the fed), 2017 remains a great time to purchase a home – and buyers are scrambling to take advantage.

Heating Up
Having more potential buyers than sellers means it will continue to be a seller’s market across the country. Nationally, inventory was less than 4 1/2 months toward the end of last year, with the country experiencing a shortage that hasn’t been like this in 20 years. At present, in the hottest markets such as Denver, well priced homes are receiving multiple offers – and selling fast.

No End in Sight
New home building may later offer some minor relief, but that remains to be seen. Especially hard hit continues to be the lower-priced homes, first-time buyer segments, as well as retirees. Because so many owners owe much more on their homes than they’re worth, inventory remains in back-stock. Some homes that did make it to the market experienced financing issues as the appraisals came in well below sales prices.

Afraid real estate financing trends are going to take a bite out of your bottom line? Put yourself in a positive position. Stay on top of the latest industry news and trends with the help of Properties Online today.

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