Real Estate Market Reports

What’s the real estate market up to?

What Are the Emerging Real Estate Trends for 2018?

Will Gen Z Knock the Competition Out of the Starter Home Market?

Though most of Generation Z are still a long way from being able to afford a home, real estate news points to this age group of home buyers as soon to be driving the market. Surpassing Millennials, Generation Z, born in the late 1990s and early 2000s, is entering the home-buying arena with rose-colored glasses and may soon be outpacing their Gen Y cohorts in home sales.

How Hot are Gen Z Buyers to Purchase Homes?
According to a recent report by the National Association of Realtors…

57% of Generation Z renters are confident that they will own their own home, compared to 55% of Millennials.
97% of Gen Z believe they will own a home in the future.
82% tout home ownership as the most important factor in achieving the American Dream.

Break Out the Boxing Gloves
Gen Z buyers, however, will face one of the most competitive housing markets in history, challenging not only Millennials, but Gen X-ers emerging from the rental market after losing a home to the property market crash of 2008. With nearly three-quarters of homeowners over 55 hunkering down in their empty nests, and a 17% year-over-year decline in the supply of starter homes, emerging victorious may prove to be a struggle.

Who’s Got the Edge?
Despite the competition, Gen Z’s fast-moving tendencies may push them to the head of the pack. In the rental market, this age group tops the charts in speed of searching – and applying for housing, submitting 3.1 applications on average to the 2.6 applications of Millennials, 2.4 for X-ers, and 2.2 for Boomers. This tendency, likely supported by Generation Z’s romance with technology, may offer them a competitive advantage as they enter the market in coming years.

Are you in the know on the latest real estate trends you need to knock out sales? Train with the latest tools and technology on Properties Online today.

Real Estate Video Marketing – Tips for Success

New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.

What Video Marketing Tactics can Help You Gain an Edge on the Competition?

– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.

– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.

– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.

Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.

– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:

Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists

Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.

New Year, New Issues: The Most Influential Factors of 2018

Constantly ebbing and flowing with the day’s global events, real estate news seems to be always changing, making the task of keeping up with shifting trends a continuous challenge for agents. What trends are essential to your future success, and which are better left in the rearview mirror for the upcoming 2018 real estate selling season?

Real Estate Trends to Take Notice of in 2018
Of all the trends in real estate news to heed, these will be most influential to your sales success in the coming new year:

Online Marketing
Across the board, buyers and sellers are looking online first. Online sales and marketing are no passing trend, with those agencies with online branding dominating the realty arena, and those offering previously coveted inside information to everyday consumers leading the pack.

Social Networking
As with an online presence, marketing through today’s top social networks enables realtors to reach a far larger audience faster and with less hands-on effort. Providing information via casual online posts, photos, videos and links is now one of the ideal paths for marketing homes for all parties, from time-crunched agents to buyers and sellers.

Specialty Sales
Agents with a specialty genre will be center stage in the coming year, from those specializing in video listings to those showcasing luxury, ‘green’ and automated homes, and even agencies catering to Bitcoin purchases.

Home Automation
2018 will put home automation in the spotlight as technology becomes more affordable for the middle class – and more user friendly. Agents will need to stay ahead of the curve on this in order to put this technology to use to gain an edge over the competition.

Generation Z
Generation Z is entering the market, soon to snag the purchasing power of Gen-Y with yet to-be-determined habits.

What real estate news is on the radar for 2018? From trends and legislation to industry-leading tools and tech, stay at the forefront with PropertiesOnline.

Forbes Commentator on the 2018 Real Estate Forecast

In real estate news, the national real estate forecast for 2018-2019 is pointing to declining demand for new (not replacement) single family dwellings (houses, apartments, condos, and mobile homes). What are the driving forces behind the prediction for housing market deceleration?

Population Growth Slams on the Brakes
The biggest driver of housing demand growth, population growth is at its slowest in recent years. Last year, the U.S. population rose a meager 0.7% – the lowest gain on the books since 1937. Before the last recession, growth hovered around 1.2%, which isn’t as close to that 0.7% as you think: At that growth rate, housing built for new demand is far less than those needed to accommodate 1.2% population growth, a mere 58%. Forget old housing start averages. Look to the previous year’s builds and expect moderate additions.

Pent-Up Demand is Puttering Out
Non-rental housing of mostly single-family homes and some condos is currently at an average vacancy rate of 1.4-1.5%, compared to 2.9% during the recession. Supply is no tighter than normal, and though nationwide price increases are a bit on the high-side, a housing bubble is not imminent.

Employment and Wages are Out of Gas
With job growth relatively slow and wage inflation yet to accelerate, people are less able to live on their own, whether that means moving out of a parent’s basement or absconding from an ex-spouse. Though wage rates are expected to improve next year, the change is not expected soon enough to influence demand for housing.

Local Fluctuations Pose Obstacles
Though these forces drive new demand nationally, local fluctuations should be expected. Real estate news pointing to an excess of homes in Flint or Detroit will not help those searching for homes in Miami or NYC. Looking to the above demographics in your state or metropolitan area may reinforce or negate this ‘new build’ barometer.

What’s fueling your sales? Boost your performance with Properties Online today.

Boomerang Buyers Need Extra Help in the Home Buying Process – What to Know

Frozen out of home ownership for years, many of those affected by the subprime mortgage crisis are now ready to buy again. These boomerang buyers with a foreclosure history are excited about their salvaged credit scores, which translate into lower interest rates. Marketing real estate to those who need a guiding hand can be a win-win.

Boomerang buyers will play a major role in the 2018 real estate trends. Countless dings fall off credit reports every day, with the required seven years approaching or already passed for those with short sales or foreclosures in 2008-2012.

Helping Buyers with a Foreclosure History

Previous homeowners have already experienced the benefits of owning rather than renting, but they have obstacles to overcome. Boomerang buyers tend to be motivated yet they are hesitant about the process.

Some considerations for buyers with a foreclosure history:

– Waiting periods of 2 to 5 years must have elapsed.

– Prequalification often involves more paperwork than for other buyers.

– Boomerang buyers need reassurances and concrete evidence of why buying again will be more successful for them.

Reaching Boomerang Buyers

It’s worth noting that the 2018 real estate trends involve boomerang buyers in the age group between Millennials and Baby Boomers. This means that your real estate website design and print materials shouldn’t be tailored too heavily toward retirees and first-time buyers.

By definition, these boomerang buyers have been renters for several years now. A key tactic will be capturing leads and using data to drive drip marketing and other campaigns to reach renters whenever they are ready to buy again.

A solid web presence goes a long way. This group will heavily use Internet research for testimonials and reviews to choose their agent, broker, and lender.

Properties Online designs solutions for real estate SEO, custom websites, home video tours, and marketing tools to capture and convert more leads, with a high level of tailored marketing for each of your listings.

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