Posts in Mobile Technology

Mobile Apps, tools, text tools and more for the real estate community

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

Bitcoin is Now Being Used for Real Estate Transactions

Bitcoin Now Accepted for Real Estate Transactions in NYC and Miami

What real estate news is shocking agents and brokers across the country? How many people have bitcoin – and are looking to use the cryptocurrency in their next real estate transaction. Offers from bitcoin buyers are popping up across the map, and agents and sellers are opening up to the concept of the new monetary medium.

Pushing the Boundaries of Sales
Real estate teams nationwide are rapidly taking notice of Bitcoin, tapping into the emerging market with online marketing targeted to bitcoin investors. What do sellers think? It doesn’t seem to matter where the money comes from, so long as closings commence and titles transfer. And the Bitcoin bonus? It transfers far faster than 401k withdrawals, converting to cash in minutes via global Bitcoin payment service providers. It’s also easily held by trusted third-party escrow services.

How Prevalent is Buying Real Estate with Bitcoin?
According to real estate news, Bitcoin is boosting sales in:

– Miami: A man unloaded his Coral Gables home for a jaw-dropping $6-million, approximately 1,600 bitcoin currency (BTC), drawing increased interest to Miami for worldwide Bitcoin buyers.

– New York City: The Big Apple is taking a bite out of Bitcoin, with Magnum Real Estate opening the firm’s doors to Bitcoin deposits. The city is known for marketing homes and apartments available for Bitcoin, with commercial space expected to follow suit.

– Lake Tahoe: The sale of a 1.4-acre California property on a 42-site resort for $1.6-million (2,739 BTC) in 2013 has opened new avenues for residential and commercial Bitcoin sales.

Looking to the Future
Though you may have some explaining to do, real estate news points to studies showing a growing knowledge of cryptocurrency as well as the willingness to invest in and use Bitcoin across all age groups.

Ready to put a little Bitcoin jingle in your e-pocket? Market your properties with the latest tactics and tools from Properties Online today.

Leverage Mobile to Reach More Potential Buyers and Sellers

App Recommendations for Real Estate Agents – for Mastering Productivity

Looking for real estate agent productivity tools to help you make the most of your ever-shrinking calendar? No matter how or where your schedule’s ailing, rest assured, there’s an app for that.

Don’t Miss Out on these Great App-Driven Real Estate Agent Productivity Tools:

– Evernote:
Let no crucial bit of information or flash of inspiration be lost. Create notes and sync them across your phone, tablet, and computer, adding thoughts and ideas easily from anywhere into the Evernote app to revisit later.

– Wunderlist:
Supercharge your to-do list with Wunderlist, quickly adding tasks with reminders and timers to ensure completion.

– Habit Bull:
Habit Bull helps you nurture productivity-building tendencies, tracking your successes. Enter the routine you wish to develop, checking it off in the app when complete. Stumble, and your success rate take’s a hit.

– Calm:
Nonstop work is not good for health or productivity. Calm provides a variety of easy meditation programs of varying focus (stress reduction, concentration booster, confidence-building), allowing you to recharge.

– Rescue Time:
Wondering where your day went? Employ Rescue Time to monitor screen time (or block social media), identifying opportunities to maximize productivity.

– Noisli:
Engage background noise to overwrite distractions, boosting concentration and productivity.

– Sunrise
This popular calendar app can automatically integrate events from any other app you allow it access to, making it easy to integrate your entire to-do’s into an easy-to-follow format.

– Inbox by Gmail
Turn your email account into a to-do list, prioritizing, pinning or snoozing on email tasks.

– Podcasts:
Gain inspiration, discovering a life/work hack, gaining motivation and applying these principles to your business.

– Cloud Storage:
Dropbox, OneDrive, and Google Drive offer quick document access and safe backup from anywhere, allowing you to boost productivity from anywhere.

Looking for ways to make your work day a little less stressful? Find the real estate agent productivity tools and tips you need with Properties Online today.

Virtual Reality and 2-D Video Replace the Traditional Open House

The home shopping process can be long and laborious for sellers, shoppers and realtors alike. Luckily, video usage in real estate marketing has come to the rescue, delivering the time-crunched masses a faster shopping solution.

24/7, 365 Day-A-Year Access
Video and virtual reality (VR) now offers unfettered access to homes on the market, saving a shocking amount of time compared to in-person perusal. No longer are sellers repeatedly forced to clean and vacate for showings, or realtors’ schedules stretched to accommodate looky-loos. Potential buyers can browse the inside of homes at their convenience, in privacy, making contact for only those listings they are seriously interested in.

Easy Setup
Far from the creation nightmare most agents assume, video listing tools and VR services offer easy compilation and editing. All an agent has to do is create the canvas with the right home staging and professional quality photography to take advantage of video usage in real estate marketing.

Tips to Achieving Winning Video Results
Whether you hire a professional or D-I-Y, quality counts. Gorgeous photographs of clean, well-lit, clutter free areas show a home in its best light. Walk-throughs and/or floor plan sketches can showcase the crucial information buyers need to take the plunge.

Providing enough – but not excess – content is key, with most listing and neighborhood market videos in the 2-4 minute range. Cover main features, unique facets, and buyer favorites like walk-in closets and storage, including a brief call-to-action to inspire interested buyers to reach out and learn more.

With added neighborhood area and amenity videos, the market is made easily accessible even to out of town shoppers, widening the potential buyer pool and driving additional traffic to your listing through enhanced SEO and social sharing.

Burned out on open houses? So is everyone else. Discover a better way, putting video usage in real estate marketing to work for you today. Learn more from Properties Online today.

Stay Safe when You Use Drone Photography and Honor Other’s Privacy

As drones become ever more popular in the business and home entertainment sectors, privacy concerns abound – and incensed Americans are taking offensive action. With some states allowing private citizens to shoot at drones, safety and the protection of privacy and property are becoming an increasingly important facet with drone video usage in real estate marketing.

How Can You Protect Yourself?
New drone legislation proposals are turned in to states and cities daily. In 2015 alone, 45 states considered 168 pieces of drone legislation. Complicating matters, the FAA is maintaining its right to control where drones are allowed to fly, splitting authority between federal and state governments – with additional pending lawsuits/legislation to come.

Avoid Privacy Issues When Flying Drones
Since no one currently holds the authority to broadly protect privacy surrounding drone usage over people’s homes, common sense politeness is encouraged, especially surrounding drone video usage in real estate marketing, to protect your brand image.

Ask for permission, not forgiveness.
Don’t fly over private property, such as around neighbors’ homes for an aerial view, without asking first. 20 states have drone laws, with many on the books surrounding photography/videography. (Oklahoma recently enacted legislation protecting homeowners who shoot down drones not in public airspace over private property.)

Don’t disturb the peace.
Fly at a reasonable hour, trying to disrupt the daily lives of others as little as possible.

Never fly over people.
Or clueless creatures ranging from playful dogs to toddlers, who could become injured – or injure your drone.

Be friendly.
If a public spectator inquires what you are doing, reply in a friendly, accommodating tone. Your actions will have a huge impact on public opinion of drones – and your business.

Stay up on the latest drone legislation, ensuring compliance with video usage in real estate marketing with the help of the latest drone news from Properties Online today.