Posts in Mobile Technology

Mobile Apps, tools, text tools and more for the real estate community

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Why Cheaping Out on Videos Will/Could Cost You

Are you afraid that video usage in real estate marketing will cost you dearly? Are you resorting to budget video ‘solutions’ like the ones you send to friends and family from your iPhone? Sending videos using popular messaging mediums could cause your reputation to self-destruct. Luckily, there are ways to produce affordable, quality videos without the need for an over-the-top budget.

Quality Caveats
Too often, brokerages and agents mix up the importance of quality with quantity. Longer does not equate to better. This mistake could hit you in the wallet (or career) and today’s grab-and-go generation will look elsewhere.

Worse, poor quality hits your brand in the bread basket. 62% of consumers get negative impressions of a brand after a low-quality video experience. Professional video outperforms user-generated content by 60% in vital metrics (views, clicks, shares, likes, etc.).

Social Misapprehensions
Agents/brokers also commonly underestimate the importance of quality video use in real estate marketing when they’re posting on social media. Social doesn’t mean you can get away with the video production equivalent of breaking out the sweatpants.

Professional video boasts a 1200% increase in engagement on social media compared to text/images alone. That’s why social giant Facebook figured out the importance of video so quickly and has heavily invested in video – what about you?

Affordable Solutions
True custom video can be pricey, ranging in the $500-10,000+ range, and is obviously not an option for everyone. However semi-custom is an affordable solution, offering quality video at a scale with prices in the $10-30+ range. They also make production easy: Inject content and personalize it with branding and a call-to-action, and you’re done!

Also, the return-on-investment is amazing: boosting lead conversion with email campaign compatibility, digital marketing on YouTube, social, websites and blogs, and more.

Looking for an affordable solution to producing quality real estate videos? PropertiesOnline has you covered. Learn more about our effective and easy-to-use video builder tool today.

The Internet is a Big Place. Make Sure People Can Get Results on Search Engines.

Don’t Use Yet? “Unthreatening” Chatbots Are Changing Real Estate Search.

In this week’s real estate selling tips, we’ll cozy-up to the latest Chatbots – software that automatically responds to client/guest questions and requests with the help of a messenger-style widget. Powered by artificial intelligence, these rockin’ robots are more than automated answering machines, capable of understanding conversational language and responding in-kind. And with over 83% of buyers and renters beginning their home search online, they may prove very kind to you!

Chattering Chatbots
Many homeowners are familiar with chatbot technology in the form of Alexa and Siri – they just take it for granted. And the who’s who of the tech community jumped aboard last year, including Google, Microsoft, and Facebook. Since then, the tech has gone forth and multiplied – possibly arriving at a brokerage near you – due to the life-like, conversational services of the system. It’s so realistic that chatbox users feel as if they’re communicating with a real human representative on the other side of the screen.

Helping People & Making Businesses More Efficient
Rather than replacing agents, as is a common fear in the real estate community, chatbots offer integral support – but nothing that can replace a flesh-and-blood agent’s ability to handle transactions. While you’re researching leads, preparing for property viewings, and closing sales, a chatbot can…

  • Handle initial client contact
  • Organize duties as per client requests
  • Qualify/prioritize leads
  • Provide you with necessary knowledge prior to meetings
  • Manage a large number of inquiries

Chatbots also save money, providing 24/7 customer service access to home shoppers that would otherwise be expensive to maintain with a live telephone or in-person customer service chat staff. This allows you to focus on the core part of your business, rather than taking requests, tracking your endless to-do list, or qualifying clients.

Don’t get overwhelmed by your real estate responsibilities, find the real estate selling tips and tricks you need to make life easier with the help of Properties Online today.

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.

Should You Consider Buddy Agent for Agent to Agent Referrals?

Should You Consider Buddy Agent for Agent to Agent Referrals?

In this week’s real estate broker tips, we’ll take a look at Buddy Agent, a newly introduced brokerage-centric platform designed to help today’s successful real estate agent achieve work-life balance. Should you use its real-time data advantages to better build your brokerage’s internal culture?

Houston, We Have a Problem
One of the biggest problems every real estate agency faces is star agents that are just too busy to keep up with their volume of leads, while other agents simply can’t stay busy enough and struggle to earn enough income. This can lead overburdened agents to miss out on important personal life events, from their kid’s big game to countless weekends – and even entire family vacations. It can also lead burgeoning yet struggling agents experiencing common growing pains to leave for presumably greener pastures in their efforts to earn enough income to cover basic expenses.

Buddy Agent to the Rescue
Buddy Agent’s mobile and web app attempts to solve this problem. A self-service system for agents, it requires no additional work from brokers. Rather than letting money walk, the app keeps clients and commissions within the firm. Overbooked agents – or ones simply enjoying time away – can select from a list of favorite fellow agents, quickly locating the right agent, at the right location, and with the right expertise to manage the task at-hand, creating a trusted, on-demand team that works well together. No more burn out. No more disappointing family, friends, and clients with a relentlessly busy schedule.
The app is flexible, featuring iOS, Android, or web-based operation, with a free initial trial and special introductory pricing. Visit http://www.mybuddyagent.com/ to learn more.

It’s always good to have more than one buddy backing you up. Simplify your life with this and other real estate broker tips and tools from Properties Online today.

Promote Yourself by Video to Increase Exposure and Sales

Promote Yourself by Video to Increase Exposure and Sales

Expand your video usage in real estate marketing beyond listing videos, zeroing in on yourself for promotion, and you’ll be certain to reap the rewards. “But what?!” you say – me stepping in front of the camera? It’s easier than you think… With just a simple photo, you could be well on your way to making lasting personal connections with clients, which equates to later loyalty.

Move It On Up
Adding a customized, personalized video to your website greatly boosts the likelihood of page-one Google rankings, increasing your website’s SEO and index higher in search results. And that’s not where the benefits end. Your creative, entertaining self-promotional videos can also be incorporated as an essential piece of marketing, utilized in web and email campaigns, on social media channels such as Facebook and YouTube, and in client presentations.

Introduce Yourself
An integral part of your marketing arsenal, your introduction video should be fast, friendly, and introduce yourself in a way that helps cold and warm leads get to know you better. Mostly informal, it should focus on what you bring to the table that your competition does not, particularly what you bring to the home buying experience. It may also feature a short reference to your family, hobbies, or interests, albeit in a way that paints you in the light of a local expert (your foodie habit rather than a reference to your Star Wars collection).

Sales Superstar
With the right mix of information and flair, you can quickly and effectively connect with customers, making them identify with you as their real estate professional, with little to no time invested – including in the design of the video. Simply snap a picture, and let Virtuets latest video builder tool handle the rest, customizing your personalized promotional video in just minutes.

Video use in real estate marketing is what today’s star agents strive for. Step into the spotlight with Properties Online today.