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Real Estate Technology News for Agents

Can Staging Help Home Sales?

Open House Staging: What Creates (or Kills) Sales

Veteran brokers are often fine connoisseurs of open houses. They’ve seen it all – the good, the bad, and the ugly. That’s because from newbie agents to unseasoned sellers, the things that make or break a sale remain largely a mystery and ever open to interpretation, making staging snafus a common source of lagging home sales. In today’s real estate selling tips, we’ll take a look at common staging faux pas that frequently go overlooked.

Hovering Homeowners

Homeowner’s that leave late, return early, or stay and hover are a huge turnoff. The family should be up at least an hour before the agent arrives and out on time. It’s one thing to find a family cat snuggled up on the bed, but snoozing toddlers and teens scream ‘invasion of personal space.’

Dark Rooms

A house with windows and doors closed and locked up like Fort Knox is far from welcoming. Remove room-darkening curtains and valances, opening blinds to let light shine in to create a more open, cheerful, less dungeon-like feel.

Dirt & Dust

Dirt and dust scream ‘unkempt’ and make buyers wonder what other house maintenance has passed under the radar. Dust and clean all surfaces – especially the kitchen and bath – areas where crustiness is sure to send would-be buyers packing.

Closet Clutter

Clear clutter from closets, kitchen cabinets and drawers. Out-of-date canned goods, 90s wardrobes, and overfilled junk drawers do not make a good impression of a home. Buyers like to kick tires, envisioning themselves in the space. Make things functional, clean, and inviting.

Quirky Collectables

From kitchen condiments on the dresser to Star Wars shrines, it’s best to leave unusual collections out of the spotlight and let the home have all the buyer’s attention – not the seller’s fetishes.

Are potential clients seeing your listings in the best possible light? Brighten up your marketing efforts with real estate selling tips and technology from Properties Online today­.

Should You Take the Repair or Money?

Home Inspection Repairs – Should You Get the Repair or Take Money

New or old, the chance of a home in need of zero repairs is slim to none. There is no perfect house. Every component of every home has the potential for defect, poor craftsmanship, and wear-and-tear, with each part and parcel of a property reaching the end of its lifespan at varying times.

In today’s real estate buying tips, we’ll look at such common home issues, and whether it’s better to address common problems or let them slide.

Common Home Inspection Deficiencies
These issues, identified by an independent, qualified home inspector, could slow your sale. Most unfortunately, sellers often refuse these repairs due to cost. If your buyers aren’t willing to compromise on compensation, advise them to look at newer homes.

– Ungrounded Electrical
Pre-1960s homes with ungrounded electrical systems pose problems for today’s sensitive and expensive electronics.

– Galvanized Piping
Galvanized water pipes, rust, leak, and can suffer low-pressure due to buildup.

– Orangeburg Sewer Pipes
These pipes last 50 years, then disintegrate.

– Roofing Issues
Buyer beware: Many home inspectors don’t include roofs.

– HVAC & Water Heaters
Be wary with furnaces over 20, and HVAC systems over 10 years old. These systems are expensive to replace.

– Foundation Problems or Wet Basement
Think twice before making a purchase.

Real Estate Buying Tips for Negotiating Repairs
Don’t nitpick. Focus on major issues. Always give sellers the home inspection report – this will inspire them to be more agreeable to requested repairs when they see the number of deficiencies that buyers aren’t demanding to be addressed. On the buyer side, ask the sellers to pay for a home warranty. If the lender is agreeable, lean toward a cash credit toward repairs – sellers have little vested interest in what happens post-sale, and may look to bottom-line pricing over quality.

Don’t get left picking up the pieces of your next sale. Stay in-the-know with the real estate buying tips and technology of Properties Online today.

How to Become a Social Marketing Expert for Real Estate

What’s Trending in Real Estate Video Marketing?

Every 30 days, more video content is uploaded than major U.S. TV networks have cranked out in 30 years. Do you have the real estate selling tips you need to snag a sale from the 85% of U.S. Internet users who avidly consume them? Knowing viewing trends is key to success.

Timing is Everything
The biggest trend surrounding ANY online video content surrounds content length. With gnat-like attention spans, today’s consumers prefer videos less than 60-seconds. And that’s good news for you. Short, sweet easily-consumable videos are easier and more inexpensive to produce.

How Can You Hook Leads with Short Snippets?

– Neighborhood Videos
Quick, visual neighborhood tours, sans-narration.

-Business Profiles
Collaborating with local leaders expands your audience!

-One-Minute Market Updates
Instead of droning market reports, skim the basics, offering fast access to need-to-know information.

-Community Videos
A lack of highly-localized content is frustrating for residents. Fill the void, covering local events, and boost your brand.

– Amenities Tours
Where can you get coffee/food or workout/play when you move to XX neighborhood? Showcase and share this coveted information.

-Buyer & Listing Consultation Presentations
This not only improves your presentation, but builds trust and loyalty.

-Top 10 Lists
Like the newspaper and Jay Leno, you too can create your own Top 10 lists. The possibilities here are nearly limitless: Amenities, dining, retail venues, schools…

– Buyer & Seller Tips
Evergreen, like Top 10 lists, you can also create video content on shopping for a home, lender, inspector, moving company, and more.

Are You Missing Out?

One of the most proven real estate selling tips today, leveraging video marketing, is no longer an optional luxury. It’s crucial for survival, drawing all eyes to your business and creating a deep emotional connection to potential clients, sight-unseen. Don’t get left in the dust. Increase your conversion rates and stay relevant in today’s market with the real estate selling tips and cutting-edge marketing technology of Properties Online today.

How to Help Your Buyers Win a Bidding War

Tips for Winning a Bidding War – How to Help Your Buyers Win

In this seller’s market, providing real estate buying tips for panicked shoppers who’ve had their dreams knocked out from under their feet with the reality of multiple offers is integral to cinching the sale, and ensuring the right buyers – your buyers – walk away happy.

How Can You Help Buyers One-Up the Competition?

These unexpected tactics have been known to win-over home sellers – without prompting a bidding war and the further bleeding of buyer bank accounts:

Work Your Connections

What unique items do you have access to that your seller might love? Do you know a high-end shoe designer? Landscape architect? Have easy access to Broadway or sporting event tickets? Coming back with these incentives in the event of more than 1 offer can seriously jazz-up yours.

“Move” Things Along

Offer to pay for moving services for your seller, making a connection and taking some of the stress out of the huge undertaking of moving.

Visit the Toy Store

Does the seller have kids? Butter them up too.

“Sweeten” the Deal

If the opportunity arises to meet the seller face-to-face, don’t waste it. If you’re returning for a second viewing, bring a sweet treat as a thank you for their inconvenience, and the privilege of viewing their home. While you’re there, be sure to comment about specifics you love about the house, and the ways in which you and your children will enjoy it as well. These seemingly simple gestures can make a huge impact.

Don’t Mess with Mortgage Contingencies

Waive the mortgage contingency. “Acceptable financing” is relative, giving buyers an easy out. Home buyers should have pre-approval for what they can afford, so no contingency is another way to beat the competition.

Be a Little “Cheesy”

Throw-in a cute family photo with your offer letter. It’s hard to say no to adorable kids/pets.

Smash the competition with the real estate buying tips and technology from PropertiesOnline today.

How to Guide Buyers Into a Winning Bid

Tips On Helping Your Buyers Make an Attractive and Winning Bid

Buyers love to lowball with abandon in their attempt to score a deal. But that’s not always a winning tactic in every market. In today’s real estate selling tips, we’ll look at when lower offers are acceptable, and ways you can help your buyer find the happy medium between a good deal and a grossly offended seller when they’re not.

The Market Largely Determines Offer Flexibility

In a seller’s market, it pays to gently remind tight-fisted buyers a lowball offer could lose them a home, especially in bidding war scenarios, where sellers will be quick to drop offensive offerors. In a strong seller’s market, going in at list price on a fairly valued home can get the sale. Buyer’s markets, however, provide a lot more flexibility on price due to high inventory and sales lag times, making a low starting offer a more acceptable practice.

Lagging List Times Point to Potential for Below Asking Price Offers

Long listing times give buyers the upper hand. Six-months to one-year on the market, with multiple price reductions – roll the dice with a low, but not insulting offer. Real estate selling tips point to no more than 25% below listing. However, if a home’s been listed only a few days or weeks, explain to buyers this is not the time for a lowball offer on a dream home.

Determine Wiggle Room

After discussing the above factors with buyers, further showcase the sales of similar homes in the area to point them in the right direction. When determining prime asking price, however, don’t neglect to factor-in how badly buyers want the home. Is it worth it to lose out for the opportunity of saving? At the end of the day, it’s essential to help buyers understand submitting a lowball offer is ultimately a gamble.

Make a good bet. Cinch your next home sale with the real estate selling tips and tech from PropertiesOnline today.