These days, a big chunk of your real estate marketing activities is done online. Savvy agents are using agent websites, single property websites, blogs and social media to market their services and their listings.
Real Estate Technology News for Agents
Creating a dedicated, one-stop Internet destination for those buyers is one of the best ways to grab their attention and make them truly explore a property. Many homebuyers are simply typing a home’s address into their browser’s URL field or into the search engine’s search box. When a property has an individual website with the property’s address as the URL, search engines typically index that property website as the most relevant search result. This means that creating a single property website is the best way to ensure that homebuyers can easily find online information about a property.