Posts in Real Estate Marketing

Tips, tools and gadgets to help you market your properties online.

Zillow's Thoughts for 2020

What Does Zillow Think Will Happen With the Housing Market in 2020?

While the subprime mortgage crisis triggered the Great Recession of 2008, the U.S. real estate market has largely recovered from that disaster, with some home prices actually appreciating above pre-collapse values. What real estate trends will be driving the market in 2020? According to online real estate company Zillow, it could be a mixed bag.

How Will the 2020 Economy Affect Real Estate Trends?

Over the last 10 years, the U.S. market has been riding the wave of unprecedented economic expansion. But when Zillow surveyed 100 real estate experts and economists about their predictions for 2020, almost half of them responded that a recession was likely, possibly starting as early as the first quarter.

Unlike the last recession, the housing market is not expected to be the catalyst. Concern this time is focused on monetary policy, specifically the Federal Reserve’s actions regarding interest rates. Higher interest rates would pump the brakes on rising home values, which would make houses more affordable, but raising rates too quickly could usher in an economic slowdown.

Outlook for 2020 Housing Market

In last year’s survey, geopolitical issues were the hot button topic expected to influence the economy. Now that monetary policy has surpassed those concerns, other points to watch include the trade war with China, a potential stock market correction and high inflation rates.

Terry Loebs, founder of Pulsenomics, the company that conducted the Zillow survey, expressed optimism about continued health of the housing market. According to Loebs, factors such as constrained supply, persistent demand and low unemployment will surpass rising interest rates when it comes to impact on real estate trends.

Is your business prepared to pivot based on current real estate trends? Contact Properties Online to learn how our state-of-the-art technology tools help you generate traffic and leads in any market.

Sealing the Deal on Real Estate Before the Year Ends

Tips for Real Estate Agents on Closing the Sale Even in November

Closing on home sales in late fall or winter might seem more difficult than closing during spring or summer. However, you might be surprised to find out that certain real estate trends could make it easier to close, even in November. Keep the following in mind to help you close on home sales throughout the holiday season.

Less Competition

Fewer homes are on the market during fall and winter, so there isn’t as much competition. In fact, the number of homes for sale from November to December falls by about 15 percent on average. With a more limited number of homes to choose from, buyers might be more likely to put a bid on a home that you’re selling.

Tax Breaks

Buyers who want to make sure they qualify for certain tax breaks on purchasing a home, such as real estate taxes or mortgage interest, will be eager to buy before the end of the year. These buyers will be busy looking for a home in fall and trying to close on it by December 31st at the latest.

If you’re showing homes to buyers during this time of year, let them know about the tax breaks they might be eligible for if they’re unaware of these.

Online Convenience

Even if the weather is cold, buyers can easily search for houses for sale in the comfort of their current home. Online listings with high-quality photos and videos offer a convenient way to market these homes during this time of year when buyers might not want to drive around the area looking at homes.

Make the most of the latest real estate trends, so you can close sales all fall and winter long. Contact Properties Online to find out more about our services for real estate professionals.

Tips on Using Drone Photography for Real Estate

Drone photography is no longer a tool for cutting-edge, tech-savvy real estate selling agents. Drone photography is now a must-have feature that today’s sellers and buyers have come to expect. It delivers a wealth of information, showcasing expansive property views, the layout of luxury properties, home condition, neighborhood amenities, and more. However, if you’re ready to join the bulk of agents putting drone photography to work, you may be in for a few surprises. Make your initial flight into drone photography easier with these tips.

Get Ready for Flight

Using drone photography for real estate selling involves more than a buy and fly drone purchase. The FAA governs the use of commercial drones, including strict rules and the need for professional remote pilot certification. Thus, your first step in employing the use of this powerful marketing tool will involve either drone pilot certification, or enlisting the help of a licensed and insured local drone photographer.

I’ve Got My Drone Footage, Now What?

Once you’ve got your drone footage, put it to work for you with the Virtuets easy video building tool. Free for use with the Properties Online family of products, the Virtuets video builder will help you easily upload and integrate your drone and real estate footage into a comprehensive and compelling video property tour.

Put Drone Photography & Video Listings to Work for You

Share every listing, distributing footage via your website, social media, YouTube, Craigslist, and more. With the help of real estate listing videos, you can now quickly and easily showcase your listings, enjoying 1200% more shares than using text and photo imagery alone, according to recent research.

Fly to new heights. Put drone photography and video listings to work for your real estate selling business with the help of Properties Online today.

Sell Your Home Fast!

Selling in October? Tips for Selling that Home Fast

After summer, fall is the second best time of the year to sell a home. A golden time of the year for real estate selling, people are happy and relaxed as temperatures cool, with nary a worry over holiday chores. Now is the time for your listing clients to strike when the iron is hot, before the holiday sales slump. How can you help them attract fall home buyers?

Fall Cleaning

Rake dead leaves and clear overgrown vegetation for a lawn that looks low-maintenance, neat and trim. Likewise, ensure clean windows indoors and out for a home that outsparkles and outshines the competition

Festive Curb Appeal

Grab a couple large containers of fall arrangements such as mums and marigolds for your sidewalk or porch to imbue instant autumn curb appeal

Home Comfort Health

Nothing can bring real estate selling to a screeching halt like a failed HVAC or fireplace inspection. Encourage your sellers to engage in fall maintenance tasks now to prevent a red face (and potential lost sale) later. Bonus: These tasks help the home both smell and look better to potential buyers.  

Fall Scents and Scenery

At show time, add fall colors to the home with fall accent pillows, throws, and table décor. Simmer hot apple cider or place a tray of pumpkin muffins on the stove, imparting an enticing scent to the home.

Lighting to ‘Fall Back’ On

Turn on every light in the house. Lighting is essential to brightening rooms in the fall season.

Fall Treats

Invite those who visit the home to sign a guest book and leave feedback, offering a treat for buyer time, such as individually wrapped chocolates or caramel apples.

Don’t fall victim to sales slumps. Warm up to fall real estate selling with Properties Online today.

Top Tips for Selling Real Estate in July 2019

Top Tips for Selling Real Estate in July 2019

In today’s competitive real estate selling market, it can seem hard to promote yourself in a way that makes your services stand out from the crowd. Fortunately, you don’t have to reinvent the wheel. Small, well thought out changes can yield significant results. How can you put a unique spin on your business?

Focus on Photography 

Vivid, clear, carefully staged photographs tell a home’s story, showing buyers what they’re getting and helping them envision themselves within. This is especially critical when creating video real estate selling content.

Don’t Forget the Details

In addition to home details, include interesting information about the area of the home, including distance to shopping/dining, festivals/entertainment, great schools, and major employers.

Boost Your Brand with Social Media

Using social networking is a great way to keep clients updated on the latest listings, deals, and industry news. Focusing on the most important platforms, such as Facebook, Twitter, YouTube, and Instagram, can prevent you from spreading yourself too thin.

Add a Professional Touch

Organize loose listing sheets into a professional folder emblazoned with your business’ branding and contact information. Presentation is everything.

Include a Memorable Card

Add a business card that stands out from the competition, featuring a personalized design with a distinctive paper, typeface, foil, die cut, or design feature that sets yours apart.

Be Consistent with Follow-Ups

Though a home is an infrequent purchase, it is rarely an isolated event. Be consistent with follow-ups, both immediately after the sale and in the years thereafter on birthdays and holidays. This will keep your stellar services in the forefront of buyers’ minds for future purchases, as well as when friends and families are in the market for a new home.

Ensure your real estate selling success. Boost summer home sales with the help of Properties Online today.