Real Estate Marketing

Tips, tools and gadgets to help you market your properties online.

What Are the “Real World” Impacts on Real Estate Buying and Selling during the Coronavirus Pandemic?

The ups and downs of the country’s economy usually drive real estate trends, but this year’s coronavirus pandemic is casting a shadow the likes of which have rarely, if ever, been seen. What are the ramifications for the real estate market? Here’s a look at the likely short- and long-term effects of coronavirus restrictions.

Short-Term Effects

• Real estate agents are allowed to show only vacant homes and open houses are banned, bringing sales to a near standstill.

• Sellers are being asked to sign a Listing Agreement Coronavirus Addendum, which stipulates the conditions under which the home may be shown. In addition, agents, sellers and buyers must sign a Coronavirus Property Entry Advisory and Declaration (PEAD) assuming risks related to COVID-19.

• Online video tours, already a significant element in real estate marketing, have become even more essential, with many of them being conducted live.

• Agents are not permitted to distribute business cards, flyers and other paper-based marketing materials.

• Appraisers, inspectors and other professions involved in real estate transactions may or may not fall under the “essential services” umbrella. Regardless, many of them may choose not to work at this time. As a result, delays are likely in any potential transaction.

Long-Term Effects

• Most governors have stated plans to roll back restrictions slowly, meaning recovery will be gradual, not immediate.

• The buyer pool may continue to remain low, depending on how many are reluctant to resume normal activities. Those who do forge ahead will enjoy the benefit of lower interest rates.

• As transactions continue to experience delays, cash sales may become the preferred method.

Leverage Real Estate Trends with Properties Online

Are you prepared to roll with the constant ebb and flow of real estate trends? Contact Properties Online for information about our comprehensive offering of marketing tools.

What Does Zillow Think Will Happen With the Housing Market in 2020?

While the subprime mortgage crisis triggered the Great Recession of 2008, the U.S. real estate market has largely recovered from that disaster, with some home prices actually appreciating above pre-collapse values. What real estate trends will be driving the market in 2020? According to online real estate company Zillow, it could be a mixed bag.

How Will the 2020 Economy Affect Real Estate Trends?

Over the last 10 years, the U.S. market has been riding the wave of unprecedented economic expansion. But when Zillow surveyed 100 real estate experts and economists about their predictions for 2020, almost half of them responded that a recession was likely, possibly starting as early as the first quarter.

Unlike the last recession, the housing market is not expected to be the catalyst. Concern this time is focused on monetary policy, specifically the Federal Reserve’s actions regarding interest rates. Higher interest rates would pump the brakes on rising home values, which would make houses more affordable, but raising rates too quickly could usher in an economic slowdown.

Outlook for 2020 Housing Market

In last year’s survey, geopolitical issues were the hot button topic expected to influence the economy. Now that monetary policy has surpassed those concerns, other points to watch include the trade war with China, a potential stock market correction and high inflation rates.

Terry Loebs, founder of Pulsenomics, the company that conducted the Zillow survey, expressed optimism about continued health of the housing market. According to Loebs, factors such as constrained supply, persistent demand and low unemployment will surpass rising interest rates when it comes to impact on real estate trends.

Is your business prepared to pivot based on current real estate trends? Contact Properties Online to learn how our state-of-the-art technology tools help you generate traffic and leads in any market.

Sealing the Deal on Real Estate Before the Year Ends

Tips for Real Estate Agents on Closing the Sale Even in November

Closing on home sales in late fall or winter might seem more difficult than closing during spring or summer. However, you might be surprised to find out that certain real estate trends could make it easier to close, even in November. Keep the following in mind to help you close on home sales throughout the holiday season.

Less Competition

Fewer homes are on the market during fall and winter, so there isn’t as much competition. In fact, the number of homes for sale from November to December falls by about 15 percent on average. With a more limited number of homes to choose from, buyers might be more likely to put a bid on a home that you’re selling.

Tax Breaks

Buyers who want to make sure they qualify for certain tax breaks on purchasing a home, such as real estate taxes or mortgage interest, will be eager to buy before the end of the year. These buyers will be busy looking for a home in fall and trying to close on it by December 31st at the latest.

If you’re showing homes to buyers during this time of year, let them know about the tax breaks they might be eligible for if they’re unaware of these.

Online Convenience

Even if the weather is cold, buyers can easily search for houses for sale in the comfort of their current home. Online listings with high-quality photos and videos offer a convenient way to market these homes during this time of year when buyers might not want to drive around the area looking at homes.

Make the most of the latest real estate trends, so you can close sales all fall and winter long. Contact Properties Online to find out more about our services for real estate professionals.

Tips on Using Drone Photography for Real Estate

Drone photography is no longer a tool for cutting-edge, tech-savvy real estate selling agents. Drone photography is now a must-have feature that today’s sellers and buyers have come to expect. It delivers a wealth of information, showcasing expansive property views, the layout of luxury properties, home condition, neighborhood amenities, and more. However, if you’re ready to join the bulk of agents putting drone photography to work, you may be in for a few surprises. Make your initial flight into drone photography easier with these tips.

Get Ready for Flight

Using drone photography for real estate selling involves more than a buy and fly drone purchase. The FAA governs the use of commercial drones, including strict rules and the need for professional remote pilot certification. Thus, your first step in employing the use of this powerful marketing tool will involve either drone pilot certification, or enlisting the help of a licensed and insured local drone photographer.

I’ve Got My Drone Footage, Now What?

Once you’ve got your drone footage, put it to work for you with the Virtuets easy video building tool. Free for use with the Properties Online family of products, the Virtuets video builder will help you easily upload and integrate your drone and real estate footage into a comprehensive and compelling video property tour.

Put Drone Photography & Video Listings to Work for You

Share every listing, distributing footage via your website, social media, YouTube, Craigslist, and more. With the help of real estate listing videos, you can now quickly and easily showcase your listings, enjoying 1200% more shares than using text and photo imagery alone, according to recent research.

Fly to new heights. Put drone photography and video listings to work for your real estate selling business with the help of Properties Online today.

Selling in October? Tips for Selling that Home Fast

After summer, fall is the second best time of the year to sell a home. A golden time of the year for real estate selling, people are happy and relaxed as temperatures cool, with nary a worry over holiday chores. Now is the time for your listing clients to strike when the iron is hot, before the holiday sales slump. How can you help them attract fall home buyers?

Fall Cleaning

Rake dead leaves and clear overgrown vegetation for a lawn that looks low-maintenance, neat and trim. Likewise, ensure clean windows indoors and out for a home that outsparkles and outshines the competition.

Festive Curb Appeal

Grab a couple large containers of fall arrangements such as mums and marigolds for your sidewalk or porch to imbue instant autumn curb appeal

Home Comfort Health

Nothing can bring real estate selling to a screeching halt like a failed HVAC or fireplace inspection. Encourage your sellers to engage in fall maintenance tasks now to prevent a red face (and potential lost sale) later. Bonus: These tasks help the home both smell and look better to potential buyers.

Fall Scents and Scenery

At show time, add fall colors to the home with fall accent pillows, throws, and table décor. Simmer hot apple cider or place a tray of pumpkin muffins on the stove, imparting an enticing scent to the home.

Lighting to ‘Fall Back’ On

Turn on every light in the house. Lighting is essential to brightening rooms in the fall season.

Fall Treats

Invite those who visit the home to sign a guest book and leave feedback, offering a treat for buyer time, such as individually wrapped chocolates or caramel apples.

Don’t fall victim to sales slumps. Warm up to fall real estate selling with Properties Online today.

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