Posts in Listing Syndication

What Are the Emerging Real Estate Trends for 2018?

Forbes Commentator on the 2018 Real Estate Forecast

In real estate news, the national real estate forecast for 2018-2019 is pointing to declining demand for new (not replacement) single family dwellings (houses, apartments, condos, and mobile homes). What are the driving forces behind the prediction for housing market deceleration?

Population Growth Slams on the Brakes
The biggest driver of housing demand growth, population growth is at its slowest in recent years. Last year, the U.S. population rose a meager 0.7% – the lowest gain on the books since 1937. Before the last recession, growth hovered around 1.2%, which isn’t as close to that 0.7% as you think: At that growth rate, housing built for new demand is far less than those needed to accommodate 1.2% population growth, a mere 58%. Forget old housing start averages. Look to the previous year’s builds and expect moderate additions.

Pent-Up Demand is Puttering Out
Non-rental housing of mostly single-family homes and some condos is currently at an average vacancy rate of 1.4-1.5%, compared to 2.9% during the recession. Supply is no tighter than normal, and though nationwide price increases are a bit on the high-side, a housing bubble is not imminent.

Employment and Wages are Out of Gas
With job growth relatively slow and wage inflation yet to accelerate, people are less able to live on their own, whether that means moving out of a parent’s basement or absconding from an ex-spouse. Though wage rates are expected to improve next year, the change is not expected soon enough to influence demand for housing.

Local Fluctuations Pose Obstacles
Though these forces drive new demand nationally, local fluctuations should be expected. Real estate news pointing to an excess of homes in Flint or Detroit will not help those searching for homes in Miami or NYC. Looking to the above demographics in your state or metropolitan area may reinforce or negate this ‘new build’ barometer.

What’s fueling your sales? Boost your performance with Properties Online today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.

2016 Consumer Trends that Impact Real Estate

Real Estate
Real Estate

Times are constantly changing. Are your methods of doing business keeping up? Here is a look at the consumer trends that are driving today’s real estate customer…

What’s most important to 2016’s real estate clients?

  • Consumers want to use their phones – even over their computers.
    That doesn’t mean simply texting. Consumers are looking for a high quality mobile consumer experience – that’s the whole package – from accurate home data on your listing site to financing tips on your blog.
  • Consumers expect rapid response times.
    In this mobile era, the buffer on return contact has shrunken considerably – clients expect rapid response. Providing this to existing clients sets you apart. For an added boost, return responses in kind: Text for text, email for email, PDF for PDF, catering to their methodology likes – not yours.
  • Consumers want syndication.
    Consumer trends show sellers love syndication via video, social media, and property website portals because it means more exposure for them – and a better chance of selling. Buyers love syndication because it allows for a more personal connection to homes. Are you spreading the word? Try kicking it up a notch with the syndication of open houses via live streaming apps.
  • Consumers are actively seeking social connections for every purchase.
    Buyers love searching for homes with the help of important people from their lives, but did you know sellers can take advantage too? 70% of users rely on social data – reviews and opinions – over hard data. Have you considered linking sellers and buyers via social networks? Seller posts are a great way to fill in potential buyers with information on everything from convenient parking and local amenities to photos of the home site and family through the seasons, offering a truer feel and a site-specific emotional connection.

Are you missing out on the latest consumer trends? Properties Online keeps you in-the-know.

How to Help Your Seller Get Top Dollar for Their Home Sale

Tips For Getting Top Dollar
Tips For Getting Top Dollar

Want top dollar when selling a home? For those in the market, these real estate selling tips may offer a reality check.

  • Don’t go it alone.
    Hiring a realtor gives you an edge by providing a broader audience through advertising, and helping your home move faster thanks to appropriate pricing – the single most important factor in netting a great return. It’s a delicate balance best left to professionals: Too high and it could sit; too low and it’ll sell fast – for less than its worth.
  • Upgrade from selfies.
    Professional, well-lit photos are key to getting buyers in the door. Especially in today’s tech-savvy market where potential buyers do a fly-by on Zillow and render a verdict – based on those pictures – as to whether or not a home is worth their in-person time.
  • Bust out the vac.
    And while you’re at it, do some decluttering. Nothing looks worse – or smaller – than a home that hasn’t seen any deep cleaning action since 1972 and looks like it belongs on an episode of Hoarders. This should be on your must-do list before any listing photos are taken.
  • Stop living in the past.
    The Al Bundy-style couch may be comfy, and those sticky tiles in the kitchen may have been a rockin’ deal 20 years ago, but it’ll give buyers the wrong impression of your home. The most important updates to buyers include those that you’ll leave behind, such as new flooring, fresh paint, and more lighting, as well as those that you’ll take with you – current furniture and less clutter.
  • Be ready.
    There’s a reason most real estate selling tips point to move-in-ready as fast to sell. The more readily available your house is for potential buyers to slide into, the more showings you’ll get and the quicker the house will sell.

Do you have the real estate selling tips you need to bring in top dollar? Keep business rolling in with the help of Properties Online today.

The Zillow-Trulia Merger & Your Real Estate Business

Last week, Zillow revealed publicly its intent to buy Trulia for $3.5 billion. Obviously this news (and the rumors we’ve been hearing for some time) are hot topics of conversation in the real estate world. The consolidation will allegedly take place whilst still maintaining the distinct identities of both Zillow and Trulia. Only time will tell. But what will a Zillow-Trulia merger mean for your real estate business?

Last week, Zillow revealed publicly its intent to buy Trulia for $3.5 billion. Obviously this news (and the rumors we’ve been hearing for some time) are hot topics of conversation in the real estate world. The consolidation will allegedly take place whilst still maintaining the distinct identities of both Zillow and Trulia. Only time will tell. But what will the Zillow-Trulia merger mean for your real estate business?

On July 28th, Zillow announced via a press release that “it has entered into a definitive agreement to acquire Trulia, Inc. … in a stock-for-stock transaction. The Boards of Directors of both companies have approved the transaction, which is expected to close in 2015.”

Spencer Rascoff, CEO of Zillow, stated: “Consumers love using Zillow and Trulia to find vital information about homes and connect with the best local real estate professionals. Both companies have been enormously successful in creating compelling consumer brands and deep industry partnerships, but it’s still early days in the world of real estate advertising on mobile and Web. This is a tremendous opportunity to combine our resources and achieve even more impressive innovation that will benefit consumers and the real estate industry.”

Pete Flint, Trulia’s CEO, then commented: “Trulia and Zillow have a shared mission and vision of empowering consumers while helping real estate agents, brokerages and franchisors benefit from technological innovation. By working together, we will be able to create even more value for home buyers, sellers, and renters, as well as create a robust marketing platform that will help our industry partners connect with potential clients and grow their businesses even more efficiently. Our two companies share complementary employee cultures with innovative, consumer-first philosophies and a deep commitment to create the best products and services for our industry partners.”

By the (self-reported) numbers:
• Zillow reported a record 83 million unique users across mobile and Web in June 2014.
• Trulia reported a record 54 million monthly unique users across its sites and mobile apps in June 2014.
• Approximately half of Trulia.com’s monthly visitors do not visit Zillow.com
• Approximately two-thirds of Zillow.com’s monthly visitors across all devices do not use Trulia.com.
• “Maintaining the two distinct consumer brands will allow the combined company to continue to offer differentiated products and user experiences, attract more users and maximize the distribution of free content across multiple platforms, apps and channels.”

The Zillow-Trulia merger might not create the “pricing power” juggernaut that many people fear. We’ve been reading comments by agents and brokers all over the web, and the fact is that many MLS boards and independent agents are starting to pull their listings – they simply don’t want to have to pay to advertise next to their own listings. There are also frequent rumblings about the data and Zestimates on Zillow being inaccurate.

Citron Research cites a deal struck between Realogy and Zillow/Trulia. Realogy—the world’s largest real estate agency, comprising Coldwell Banker, Sotheby’s, ERA, Century 21 and Better Homes—secured a lucrative deal for its agents that “prohibits all other agencies from advertising on their listings” at a cost of less than 95% what any other agency pays. What’s more, Realogy is aggressively pursuing their own online offering that will compete head-to-head with Zillow-Trulia in the consumer-focused online real estate space, with a new product expected sometime in 2015.

“We believe that there is a space in there that we can compete in. It will have features like Zillow and Trulia. It will have features that you wouldn’t put on a real estate brokerage website. An example of that would be Zestimate that Zillow uses. There are certain features that we believe we can effectively do and be able to cast a net outcome, a consumer-oriented facing website arena and be able to capture leads, reviewing [scrub then] as I described, and then put them in the hands of our sales associates so we create the business opportunity,” NRT CEO and President Bruce Zipf is quoted as saying on May 9th during a Realogy Investor Day Q&A.

Rascoff, Zillow’s CEO, has been quoted as saying, “It ought to be quite clear to a listing agent or a broker that it behooves their seller to have their listing displayed on Zillow and Trulia or sites that Zillow powers.”

Indeed, Zillow powers some of the internet’s major property search engines, and together with Trulia will indeed have a massive reach. But for how long, with competitors like Realogy making such significant strides, technologically and on behalf of its agents at the bargaining table? And how long before Keller Williams, Remax, Berkshire Hathaway, or other agencies demand and negotiate the same deals Zillow-Trulia have granted Realogy?

Many real estate professionals feel a loss of power in the face of the deal, which cements a growing resentment at having to pay Zillow to advertise their listings. Online forums reveal many of these agents calling for boycotts, while still others agree there isn’t another viable option.

Inman News contributing writer Joseph Rand writes in his Op-ed “Why Zulia doesn’t mean checkmate,” that: “The bottom line is that Zillow needs listings more than listings need Zillow. Which means that Zillow needs the people (brokers and agents) who take those listings more than they need Zillow.” I’d venture that he is bang on with that assessment.

Where does your business fit in? Do you use Zillow to obtain leads? One thing I can say with certainty is that this isn’t over, and we’ll be talking about the Zillow-Trulia merger for some time to come. How do you feel about all of this? I’d love to hear your thoughts from the proverbial trenches.