Posts in Listing Syndication

Tips on What to Include in Your Real Estate Agent Website Privacy Policy

Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your agent website with an updated policy.

What Should You Include in Your Updated Agent Website Privacy Policy?

In real estate agent marketing, in light of recent events, it’s imperative that your privacy policy be easy to read and understand, including the following general facets:

– A general introduction noting how strongly you value and respect client privacy and safeguard data.

– A listing of the information you will collect, including:
Personal information provided by the client
Registration information
Email/phone information
Website use information (cookies)

– A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)

– What information, if any, you share with third parties

– A section disassociating your business from websites linked to yours

– How you will protect information (physical/electronic/managerial measures)

– It’s also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.

– Opt-in/out procedures

– How you’ll handle privacy policy changes (email, post-to-site)

– Consent for use of website (that lovely box everyone has to check)

I’m No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15-minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

Changing Internet privacy policy laws have you ducking your head? Properties Online has your back with the latest real estate agent marketing tools and tips.

Video Usage in Real Estate, the Stats Are In

How Blockchain Technology Could Transform Real Estate Listings and Marketing

Tired of the redundancies, errors, delays, waste, and exorbitant fees that have been part and parcel of real estate sales transactions since the dawn of time? From portal conundrums that create property search snafus, to transactional miscommunications that lead to seemingly endless delays, it may finally be time to stop the insanity.

Meet Blockchain Technology
The latest advancement in real estate sales, blockchain tech could allow for the creation of a universally accessible real estate information and records database – once an international standard for the collection of property data is created.

What is Blockchain?
Originally developed as an accounting method for Bitcoin, blockchain is now used in a variety of commercial applications. Utilizing distributed ledger technology (DLT), it allows participants in an industry, such as the extended real estate community, to track digital transactions without central recordkeeping. Any document can be inserted.

Once introduced, ledgers are permanent, unchangeable, and cannot be deleted, making them meddle-proof. The blockchain community owns/controls the information collectively, which is automatically distributed, making information easily visible, verifiable, and trustworthy.

How Could Blockchain be Used in Real Estate?
Enabling the execution of real estate transactions without the need for third parties via smart contract, blockchain technology could easily facilitate real estate sales proceedings digitally. Paired with IFPS, syndication of the world’s real estate network is possible. (Interplanetary File System(IFPS), is the technology that enables email/information transfer from one computer directly to another without the need for a third-party server, such as Google.)

Each property receives a unique identifier (hash) for permanent recording on a global ledger. Sellers will benefit from increased exposure, buyers receive access to localized, user-curated data – provided all parties get on-board. With universalized data standards, the sky could be the limit.

Could blockchain technology be the key to releasing the real estate sales chains that bind you? Tune in on new developments with this emerging tech with the help of PropertiesOnline today.

What Are the Emerging Real Estate Trends for 2018?

Forbes Commentator on the 2018 Real Estate Forecast

In real estate news, the national real estate forecast for 2018-2019 is pointing to declining demand for new (not replacement) single family dwellings (houses, apartments, condos, and mobile homes). What are the driving forces behind the prediction for housing market deceleration?

Population Growth Slams on the Brakes
The biggest driver of housing demand growth, population growth is at its slowest in recent years. Last year, the U.S. population rose a meager 0.7% – the lowest gain on the books since 1937. Before the last recession, growth hovered around 1.2%, which isn’t as close to that 0.7% as you think: At that growth rate, housing built for new demand is far less than those needed to accommodate 1.2% population growth, a mere 58%. Forget old housing start averages. Look to the previous year’s builds and expect moderate additions.

Pent-Up Demand is Puttering Out
Non-rental housing of mostly single-family homes and some condos is currently at an average vacancy rate of 1.4-1.5%, compared to 2.9% during the recession. Supply is no tighter than normal, and though nationwide price increases are a bit on the high-side, a housing bubble is not imminent.

Employment and Wages are Out of Gas
With job growth relatively slow and wage inflation yet to accelerate, people are less able to live on their own, whether that means moving out of a parent’s basement or absconding from an ex-spouse. Though wage rates are expected to improve next year, the change is not expected soon enough to influence demand for housing.

Local Fluctuations Pose Obstacles
Though these forces drive new demand nationally, local fluctuations should be expected. Real estate news pointing to an excess of homes in Flint or Detroit will not help those searching for homes in Miami or NYC. Looking to the above demographics in your state or metropolitan area may reinforce or negate this ‘new build’ barometer.

What’s fueling your sales? Boost your performance with Properties Online today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.

2016 Consumer Trends that Impact Real Estate

Real Estate
Real Estate

Times are constantly changing. Are your methods of doing business keeping up? Here is a look at the consumer trends that are driving today’s real estate customer…

What’s most important to 2016’s real estate clients?

  • Consumers want to use their phones – even over their computers.
    That doesn’t mean simply texting. Consumers are looking for a high quality mobile consumer experience – that’s the whole package – from accurate home data on your listing site to financing tips on your blog.
  • Consumers expect rapid response times.
    In this mobile era, the buffer on return contact has shrunken considerably – clients expect rapid response. Providing this to existing clients sets you apart. For an added boost, return responses in kind: Text for text, email for email, PDF for PDF, catering to their methodology likes – not yours.
  • Consumers want syndication.
    Consumer trends show sellers love syndication via video, social media, and property website portals because it means more exposure for them – and a better chance of selling. Buyers love syndication because it allows for a more personal connection to homes. Are you spreading the word? Try kicking it up a notch with the syndication of open houses via live streaming apps.
  • Consumers are actively seeking social connections for every purchase.
    Buyers love searching for homes with the help of important people from their lives, but did you know sellers can take advantage too? 70% of users rely on social data – reviews and opinions – over hard data. Have you considered linking sellers and buyers via social networks? Seller posts are a great way to fill in potential buyers with information on everything from convenient parking and local amenities to photos of the home site and family through the seasons, offering a truer feel and a site-specific emotional connection.

Are you missing out on the latest consumer trends? Properties Online keeps you in-the-know.