Posts in Real Estate Marketing (page 68)

Tips, tools and gadgets to help you market your properties online.

Easy Posting to Craigslist with RealEstateSites.com

At RealEstateSites.com, we are very aware of how busy you are. In order to make the important task of marketing your listing significantly easier, we have made it our goal to include as many useful tools and features as possible in our agent websites.

One of the best features we have included in our agent websites is the ability to create beautiful craigslist flyers. Our flyer builder will generate a snippet of html code that that will dynamically pull all your listing details, photos and your contact information. This html snippet enables you to easily cut and paste your data into online classified sites such as the very popular Craigslist, Backpage or Ebay.

We Maximize Your Clicks!

There are literally hundreds of ads every day for real estate. You need to get your message across quickly and effectively. The ads we create for you fit the bill perfectly because we use HTML to format them. Your property will stand hand and shoulders above the competition.

You can expect anywhere from 5% to 10% of people viewing an effective ad on Craigslist to click-through to your website. This is considerabily higher than the adverage click thru banner advertisement rate of just 1.9%.*

Tracking Your Results

Another fantastic tool related to our craigslist flyer campaigns is the ability to track your results. With our ad campaign stats you can see exactly how many views your classified ad received, and how many people clicked thru to your website.

Don’t forget to take advantage of this free service. Craigslist can be a powerful tool for generating free traffic to your property website. It is one of the most popular websites in the world, with millions of daily visitors.

Regularly posting relevant Craigslist classifieds that point to your listings and include a link to your single property page have the potential of driving significant amounts of highly targeted traffic to your property websites. Get in the habit of using our handy html snippet for each listing and you can see a real difference in the amount of traffic your site receives.

*Average accross all Properties Online users in 2009. According to a study of more than 10 billion banner inquiries across Europe from ADTECH the average click-through rate fluctuates between 0.11% and 0.19%

The Latest NAR Statistics …

The following statistics are provided by the National Association of Realtors (NAR)


The following statistics are provided by the National Association of Realtors (NAR):

  • 90% of consumers did online research before they bought their last home.
  • 36% of buyers found the home they ended up purchasing on the internet, while only 2% of buyers found their home in the newspaper.
  • 63% of Agents marketing budget still goes to offline advertising (newspaper, flyers, etc).
  • Consumers’ looked at an average of 12 homes over a period of 12 weeks before purchasing.

Are you staying in touch long enough to capture a relationship with an online lead?

  • 89% of consumers said that response time was very important when choosing their agent.
  • 56% of consumers expect a response from their agent within 30 minutes.

Online Consumers understand that the internet is an immediate medium. Are you succeeding with your online leads? Do you have a hole in your business model? What is your average response time?

  • 88% of Buyers said they would use their agent again or recommend their agent to others (66% said definitely, 22% said probably).
  • Only 10% of Buyers used an agent they had used previously.
  • 81% of Sellers said they would use their agent again or recommend their agent to others (59% said definitely, 22% said probably).
  • Only 24% of Sellers used an agent they had used previously.

The vast majority of consumers — 66% of buyers and 59% of sellers — say they would “definitely” use their real estate agent again or recommend that person to others. Yet only 10 percent of buyers and 24 percent of sellers say they used the same real estate professional that they worked with for their previous transaction. Why is there a disconnect? One reason, undoubtedly, is a lack of consistent communication.

Your day is busy and your time is important. Make sure that you aren’t letting your clients fall through the cracks. If you don’t have the time to maintain these high levels of contact, let a drip email system lend a helping hand. Consumers need constant reminders of who you are, what you do and what does that mean for them.

Make sure you provide the right level of contact.

Are Property Websites Affordable?

With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.

With all their rich features and professional looking interface, you would think that property websites would be expensive and only suitable for top-performing realtors. But property websites are actually very affordable, and can easily be employed as an online marketing tool by every real estate agent, across all their listings.

A professional-looking property website, filled with unlimited images, text, audio, video and more, costs just $60 for an entire year. There are no monthly fees, no hidden costs of any kind, and the website stays up – and serves as a great testimonial to the agent’s marketing abilities – for a full year. The top-level domain name makes it easy for buyers to find the site, and makes sellers extremely happy, and more likely to recommend their agent to future clients. Since, according to the National Association of REALTORS®, referrals are the top way for people to find a real estate agent, making sellers happy is of course a big priority.

Another major plus is that each Listing Domains single property website includes a custom sign rider for the property, so agents who use single property sites don’t have to order those separately. The combination of the sign rider and the property website works beautifully to market the home. The property’s URL is clearly depicted on the lawn sign rider located at the property itself. Homebuyers can drive by a property they like, then go directly to the URL listed on the rider to find a wealth of information about the home prior to scheduling a private tour. Yard signs remain an important real estate marketing method that complements online marketing. According to the National Association of REALTORS®, 82% percent of sellers in 2009 used a yard sign.

The ROI on single property websites is high not only because agents pay a one-time fee that includes a sign rider. Property websites also pay them dividends in the form of gaining them new clients, who see the sites they’ve created, whether through links on the agent’s main site or through friends and acquaintances, and want the same marketing for their own home. Existing property websites provide valuable long-term positioning for real estate professionals as tech-savvy marketers and demonstrate their marketing capabilities to potential clients.

How Property Websites Help Agents Win Listings

A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

In recent years, real estate professionals have had to quickly adjust to major shifts in the way the real estate market behaves. A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

Sellers know that the real estate market has become a high-tech market, and that effectively marketing their property must include online marketing. When sellers see that an agent is willing to go above and beyond and create a full website for their property, they are always impressed (of course, they don’t know how easy it actually is to set up a single property website!).

Marketing Real Estate
Methods Real Estate Agent Used to Market Home

Methods-Used-Market-blog

Single property website providers such as Listing Domains are now allowing agents to create free demo sites as an excellent way to impress potential customers and secure listings. Demo websites allow agents to create a website for prospects prior to getting the listing. Just like a live property website, the demo website can be filled with unlimited photos and documents and can feature music, a voice over, a video and more. Agents can then email prospects a link to the demo site, or demo the site live at the listing presentation. Once an agent gets the listing, they can purchase the property website.

According to the National Association of REALTORS®, in 2009 the Internet was the third most common way for buyers to find an agent. Since Listing Domains property websites stay live for a full year, even after the property has been sold, they become a great way for real estate professionals to showcase their work for previous clients and to establish themselves as savvy realtors who are experts at all aspects of real estate online marketing. This helps them attract future clients who have seen their work, are impressed by it, and want the same for their own home.