Posts in Listing Tools

Proven tools that help you win more listings

Drones: The Future

Drone Photography Can Take Your Real Estate Business to New Heights

Look at video usage in real estate marketing from a different view, with the help of drone photography technology. No longer a tool for cutting-edge, tech-savvy agents, drones are rapidly becoming a must-have for today’s successful realtor, particularly those specializing in the luxury market. Recent changes to federal rules governing their operation are making it easier for agents (and photographers) to climb aboard.

Business Grounded?
Clients of agents in luxury and specialty markets, including properties with extensive acreage, landscaping, scenic views or farmland, are now turning to agents with drone capabilities to capture those ‘glamour shots’ and expansive property views. Before drone technology buzzed onto the scene, these shots were hard to get without airplane or helicopter assistance.

Today, amazing high-definition shots are possible – and affordable – thanks to advances in the technology of unmanned aircraft.

Interested in Taking Flight?
Unfortunately, it’s not as simple as buying a drone and taking shots – aerial photographs, that is. The Federal Aviation Administration governs the strict rules regarding commercial drone photography and requires professional remote pilot certification. One cannot simply do a quick review of the manufacturer’s instructions included with your shiny, new drone.

Not Ready to Partake of Pilot Certification?
If the pilot certification process and aerial drone photography learning curve are too much for you, then you can still get fantastic video with the help of a licensed, insured drone photographer in your area, or via the International Drone Expo.

Ready to Put Drone Video Usage in Real Estate Marketing to Work for You?
Let us help you achieve fast, stunning results with the help of our latest video builder tool, free with any of our family of products. Say goodbye to run-of-the-mill ground-level shots and results, capitalizing on video property tours and the unparalleled customer attention that the combination of drones and video listings can achieve. Fly to new heights with the help of PropertiesOnline today.

Each Property Should Be Shown in its Best Light!

Each Property Should Have Its Own Video Are You Ready?

Video usage in real estate marketing isn’t up-and-coming – it has arrived. And if you aren’t on the bandwagon, your career may fall by the wayside. Now part-and-parcel of proper marketing protocol, if your property listings are lacking videos, you’re losing out on leads.

Videos Make Your Clients Happy
Listing videos get more views and engagement than their purely print counterparts. It’s a fact. To ensure success and prevent clients from second-guessing placing their home sale in your hands, you should want to use them as a regular part of your listing services.

Online is Where All Initial Showings Happen . . .
And video capitalizes on this, making quality photo and video content key to making each listing appear so desirable potential buyers feel pushed to look at it before it’s snagged. Here, lackluster effort can lose potential showings and damage your brand.

You must set the mood to create that ‘gotta have it’ vibe with stunning imagery of greenspace, views, newly-renovated kitchens and baths, maximized closet storage, superior neighborhoods, schools, and more.

Video Helps You Leverage ‘Spin-off’ Business
Social posts and sharing boost your brand and your listings gain marketing exposure without looking pushy, making video a great referral marketing tool.

You Can Create Stunning Listing Videos in Just Minutes!
Create short, HD-quality property videos from the same listing photos you use in the MLS in just minutes. Free with the Properties Online family of products, let Virtuets lend you a helping hand from production to syndication and sharing:

  • Automatically add captions/voice to match listing data.
  • Add intro clips, logo bumpers, photo/logo calls to action, music, background designs, and other custom combinations.
  • Automatically syndicate to YouTube.
  • Include a non-branded, IDX-compliant version.
  • And more!

Reduce the time you spend running from property to property for showings with the help of video usage in real estate marketing. Learn more about Virtuets fast and easy video builder from Properties Online today.

Where Exactly Should You Place Your New Real Estate Videos?

Video usage in real estate marketing can be tricky. Bark up the wrong marketing tree, and all your time and effort could go up in smoke. So where exactly should you place your video so all that work turns into hot leads – and not a hot bin of digital bits?

  1. YouTube
    The second largest search engine in the world has more than 1 billion unique users visit the site each month, spending more than 4 billion hours perusing video. A subsidiary of Google, YouTube videos rise to the top in 55% of Google’s top ten search results. Bonus: You can also set up your YouTube account to autoshare, linking videos directly to Google+, Twitter, and more.
  2. Facebook
    Facebook often delivers more views than YouTube, making it a great place to list. So, should you skip YouTube then? Not at all. YouTube is still essential to search engine optimization (SEO) and getting your video ranked in Internet search results, such as Google. Also, it’s far easier to embed and disperse your video content from the YouTube site.
  3. Your Site
    Always embed your YouTube videos on your real estate website. Doing so will boost YouTube views.
  4. The Recycle Bin
    Not the literal recycle bin, but your online content recycle bin – via the creation of ‘evergreen’ content: Content that will remain relevant for at least 2 years. Examples of evergreen real estate video content include neighborhood reviews, how to stage a home for sale, client testimonials, and other topics, which unlike listing videos, will not become irrelevant the minute a house sells.
  5. Your Schedule
    Plan on creating one video per week, adding this must-have to your schedule book to ensure future marketing success.

Video will account for 80% of all Internet traffic by 2019. Don’t fall down on the job. Put video usage in real estate marketing to work for you with the help of Properties Online today.

Marketing Videos... The Key To Success.

The Most Popular Marketing Methods for Promoting Real Estate Video

Video use in real estate marketing is reaching an all-time high. Do you have the tips and tricks you need to get your content seen? You’ve put a lot of effort into your video – and you should be putting the same amount of effort into getting your masterpiece seen by the right people: Prospects who are likely to convert into leads, and (hopefully) clients down the line…

The Secret to Your Success
You don’t have to be a video marketing expert. This simple checklist will work for brokers of any age, experience, and niche, giving you considerable mileage for your real estate video marketing efforts:

  • Flaunt what you’ve got
    Your website is an ideal location to flaunt video messaging – your premier place for hosting. Splash your home page with a promotional video, alongside listing videos and informational “vlogs,” ensuring they are properly search-optimized for exposure. Great options for inclusion in your campaign include:

    • Agent/Brokerage promo videos
    • Property listings
    • Area & community features
    • Informational videos
    • Interview videos
    • Client testimonials
    • How-to advice
    • Market updates
    • Special offer videos
    • And more!
  • Be social
    Facebook, YouTube, Twitter, LinkedIn, Instagram are prime places for real estate video marketing promotion. Pin status updates to the top of your social pages featuring top-performing videos, and splice-and-dice for sharing on Instagram and Pinterest, gaining maximum exposure by sharing them over the course of months – versus weeks or days.
  • Send a note
    Email is a powerful marketing tool for direct communication with leads and clients, allowing you to custom-tailor videos by individual needs, in-turn moving prospects down the marketing funnel. Because you can’t embed, however, be sure to include a photo from the recording (linking to the video landing page), inspiring prospects to take a look.

Looking for a little help with video use in real estate marketing? Properties Online has you covered. Discover more today.

Add videos to your listing

Videos Realtors Should Make Now to Win New Leads Part Two

Video use in real estate marketing is a great way to stand out and gain new leads, but as video marketing gains momentum, standing out in the crowd is essential. Luckily, video offers an array of avenues for creativity and added exposure.

Are You Taking Advantage of These Less-Common, Unique Video Types?
You’ve tried property videos, agent promos, and testimonials, but these new video archetypes can help you break the mold…

  • Brand Promos
    A bit longer than others, at about 4-5 minutes, promos should relay positive company attributes, things that make your firm special, boasting performance, and community service. Use these versatile videos in listing presentations, conferences, and autoplay on YouTube.
  • Explainer Videos
    Take those “About Me” videos to the next level, showing clients there are humans behind your brokerage. Look to your website for ideas, such as your “About Us” page, “Certifications,” and “Awards” leaving no major details of your brand unspoken.
  • Buyer/Seller Advice
    Short and direct, 2 minute videos providing buyer/seller advice on everything from preparing a home for showing, saving for a home purchase, or researching mortgage lenders can turn your YouTube channel into a reliable resource, boosting brand loyalty and client base.
  • Market Updates
    What’s the latest news in your local market(s)? Re-purpose those PowerPoint slides to your advantage!
  • Blog Post Recaps
    Save time, provide convenient access to information, and gain exposure by multi-purposing new or old blog content into videos. Truncating these blogs into short, digestible clips offer your audience great value.
  • Special Offer Videos
    We’re not talking cash prizes and gimmicks here – but limited-time, free buyer/seller consultation offers or web downloads (“Your Roadmap to a Successful Sale”). Include a CTA link to a dedicated landing page for the offer to enhance lead generation capabilities.

Add another layer to your online presence with unique video use in real estate marketing. Open up to a whole new world of opportunities with Properties Online today.