Posts in Social Media

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.

Promote Yourself by Video to Increase Exposure and Sales

Promote Yourself by Video to Increase Exposure and Sales

Expand your video usage in real estate marketing beyond listing videos, zeroing in on yourself for promotion, and you’ll be certain to reap the rewards. “But what?!” you say – me stepping in front of the camera? It’s easier than you think… With just a simple photo, you could be well on your way to making lasting personal connections with clients, which equates to later loyalty.

Move It On Up
Adding a customized, personalized video to your website greatly boosts the likelihood of page-one Google rankings, increasing your website’s SEO and index higher in search results. And that’s not where the benefits end. Your creative, entertaining self-promotional videos can also be incorporated as an essential piece of marketing, utilized in web and email campaigns, on social media channels such as Facebook and YouTube, and in client presentations.

Introduce Yourself
An integral part of your marketing arsenal, your introduction video should be fast, friendly, and introduce yourself in a way that helps cold and warm leads get to know you better. Mostly informal, it should focus on what you bring to the table that your competition does not, particularly what you bring to the home buying experience. It may also feature a short reference to your family, hobbies, or interests, albeit in a way that paints you in the light of a local expert (your foodie habit rather than a reference to your Star Wars collection).

Sales Superstar
With the right mix of information and flair, you can quickly and effectively connect with customers, making them identify with you as their real estate professional, with little to no time invested – including in the design of the video. Simply snap a picture, and let Virtuets latest video builder tool handle the rest, customizing your personalized promotional video in just minutes.

Video use in real estate marketing is what today’s star agents strive for. Step into the spotlight with Properties Online today.

Let Us Help You Feel Confident in Your Marketing Skills!

How to Use Video as a Real Estate Marketing Tool

It’s 2017, and video use in real estate marketing has not only arrived, it’s quickly becoming THE marketing tool necessary to remain competitive. According to Inman, 85% of buyers and sellers want an agent who uses video – and those homes with listing videos get 4-times the inquiries as their ho-hum counterparts. So why are you sticking your head in the sand like a giant ostrich instead of taking that first step?

Video Is Where the Action Is
Today, Facebook and YouTube are competing for world video domination, and live-streaming video is popular on a wide array of social platforms. HD-quality videos are possible from your smartphone, and professional or “pro-sumer” equipment is just a fraction of the cost it was just a few years ago.

Getting In On the Action
The first step to video marketing is deceptively simple: Make one. Keep it simple, using only your smarthphone. You’ll probably hate hearing/seeing yourself on-screen and frown at footage, but it is these criticisms that will get you on your way to collecting the data necessary to make better videos.

Can I Get-By with a Smartphone?
Yes. With an iPhone or a Samsung Galaxy, and a few inexpensive items, including a tripod, a camera rig, and microphones, you can create professional HD-quality videos. That’s it.

I’ve Got All This Footage – Now What?
Don’t break out in cold sweats – no video editing is required – really. Grab a margarita, and upload your content and information to the Virtuets listing video builder tool for the fast and easy creation of your video in just minutes. Free with Listings Unlimited, and available at a monthly subscription or per video price, just sit back and sip while your video is being created. Then upload it to social media (or take advantage of our social tool) for sharing.

Ready for video use in real estate marketing? Properties Online is glad we could help.

Leverage Facebook Messenger for Lead Generation and Conversion

Leverage Facebook Messenger for Lead Generation and Conversion

Facebook Messenger, the most popular app in the world, was downloaded 59.7 million times in the first 6 months of 2016 alone. Do you have the real estate selling tips you need to take advantage of its newest ad features?

Destination: FB Messenger
In previous versions, Messenger users had to seek out your business. Now you can select Messenger as a destination for website click objectives, simplifying the conversation initiating process (which allows clients to receive your messages) with a “Send Message” call-to-action to link to the app. This not only brings prospects further down the sales funnel and directly to your door, but allows for faster assessment of where they are in the sales cycle without being intrusive.

Heating up sales
The update offers businesses greater opportunity to warm up sales leads, drawing cooler leads away from “cold” general interest content and getting them in on the action. Those unlikely to have progressed can be warmed up via direct conversation, generating sales potential that would not have previously existed.

Guiding prospects into a conversation about product offerings also helps sift out uninterested leads. Messenger’s in-app messaging services feature an open-rate over 60% – far higher than the paltry 10% open rate of conventional web advertising. Personalized attention (“I’d be happy to chat with you regarding XXX…” versus generic form letters) further increase chances of success.

Nothing lost in transit
The Messenger app doesn’t deliver instant access to just dialogues, it also delivers to content like blog posts at the top of the funnel. Programming for messages allows for easy access to advertising campaigns and other content, just like those “learn more” buttons for landing pages used to do. The difference is, here the goal is a personal discussion – not just an increase in website traffic.

Looking for real estate selling tips that delivers results? Properties Online offers speedy delivery. Contact us today.