Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.
Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.
What are the Key Steps to Video Email Marketing Success?
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.
Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.