Posts in Social Media

SEO Tips for Optimizing YouTube Real Estate Videos

SEO Tips for Optimizing YouTube Real Estate Videos

Struggling with real estate video SEO? We’ve got the information you need to tap into YouTube’s masses. The second largest search engine by volume (after Google), a winning marketing strategy for optimizing your content via YouTube search is one of the easiest ways to maximize ROI from your video marketing campaign.

Simple, Effective Tactics for Optimizing YouTube Real Estate Video SEO:

Optimize Titles
As with Google, optimizing your YouTube search begins with superior on-page content. On-page optimization helps YouTube understand the purpose of your video, identify related keywords, and sort/rank your video in search results, likewise increasing the chance your video will pop-up in Google search results as well.

Get to Know Key On-Page Ranking Factors
These include your video title, the most important, as well as video description and meta tags.

– TITLE: It’s best to put your main keyword at the beginning of the title. (Titles have a 100 character limit, but only search to 66 characters, so be careful.)

– DESCRIPTION: Place the main keyword at the start of the video description as well, with secondary keywords included in the body of the description, making sure content reads naturally.

– TAGS: Be sure to include about 5-10 tags covering your main keyword, but don’t go overboard.

Used Closed Captioning
In addition to helping the hearing-impaired take advantage of your content, closed captions can also strengthen your SEO. Adding them is easy.

Promote Outside YouTube
While views are no longer a top ranking factor, search results still ranks videos by popularity, making them essential in setting your video apart as an authoritative piece on its subject matter.

Regularly Add Fresh Content
YouTube’s search algorithm gives fresh content a boost in visibility, anywhere from 24-hours to 3-months, to drive traffic and assess performance/relevance.

Looking for more tips for boosting your real estate video SEO value? PropertiesOnline has the tips and technology you need to ensure success. Contact us today.

SEO Tips for Optimizing YouTube Real Estate Videos

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Listing videos are easy for most agents to dive into. Interview videos, however, can make some break out in a cold sweat. Rest assured, whether you’re camera shy or a natural in the spotlight, it’s possible to quickly add a winning interview video to your real estate video marketing arsenal.

Why an Interview Video?
Interview videos are faster to compile than memorized, scripted videos, requiring minimal prep and delivering footage with a more genuine feel.

Steps to Success:

1. Plan Your Narrative.
– We’re here with area realtor, specializing in _________. What’s your name?
– How long have you been in real estate?
– Is this a full-time occupation?
– Do you have any specialty designations/certifications/education? (NAR, CRS, ABR, SRES)
– What (specialty) services do you provide?
– What are your favorite home marketing approaches? (Social networking. YouTube listing video. SMS/text lead capture.)
– Do you have a philosophy/key to success in your specialty? (Staging. Great photography.)
– What do you feel sets you apart from other agents? (Knowledge. Marketing flexibility.)
– How many listings do you typically have on the market?
– How many sold last year?
– How long does it take listings to sell?
– Any expert advice for the current market?
– Give your name, inviting customers to contact you to learn more.

2. Enlist Help.
Enlist on or off-camera help for asking the interview questions.

3. Shoot.
Answer the spoken questions (any pauses and ‘ums’ and ‘likes’ can be edited out later).

4. Submit to Properties Online for Fast, Easy Production.
Our video builder tool makes short work of interview video compilation and editing, producing a professional HD-quality video in just minutes. Simply upload your real estate video marketing footage, and you’ll be on your way to syndicating your video footage to YouTube, your website and social marketing arenas.

Are you taking advantage of all of the available real estate video marketing possibilities at your disposal? Boost your online presence with the help of Properties Online today.

Five Times Bargain Hunting Leads to Buyers Remorse

What to Do When You Get a Negative Online Review

Negative reviews stink. And they’re easy to take personally, given all the time and effort you pour into your business, but that’s not the best way to handle one. Before you lob one back, take a look at these simple real estate marketing tips for managing bad publicity:

Out There for the Whole World to See
Because 84% of consumers trust online reviews as they would personal recommendations, timely response to a negative review is essential. Equally important: diffusing the situation and attempting to turn the negative review into a positive one.

Simmer Down Now
Take a deep breath and think before hastily responding. Firing-back when you’re angry is a bad idea. If you don’t have any already, keep a couple of ‘canned’ responses on-hand as starting points on the path to a solution. Customize your response to customer feedback, and don’t use the same one over-and-over.

Take a Swing
Ignoring a bad review is not an option. It shows you don’t care. Responding boosts advocacy. In many cases, a response is all a customer wants, and soothes the situation. In fact, if you resolve a problem with a customer at first-contact, customers are twice as likely to patron your services again. 70% of the buying experience is based on how the customer feels treated, and responding with care shows them the love.

Get a Second-Opinion . . .
. . . from an impartial third-party before posting your response to ensure it won’t be misinterpreted. Calling rather than posting in potentially explosive situations is ideal.

Bust-Out Your Toolbox & Fix It
Simply responding isn’t enough. This may mean online, telephone, or in-person contact. Fixing the issue makes the offended customer happier, and shows potential clientele how important your customers are to you.

Ask for a Second-Shot
Request the negative review be taken-down.

Safeguard your reputation and your business with the help of these and other essential real estate marketing tips and technology from Properties Online today.

How to Become a Social Marketing Expert for Real Estate

Social Marketing Tips Clients ‘Like’

Marketing on social media sites is integral for agents, yet many have only scratched the surface of their social media potential. In today’s real estate marketing tips, we’ll take a look at maximizing this potential, and how to get potential customers to ‘like’ you… Before they ‘swipe left’ on your brand.

Seven Ways to Step-Up Your Social Marketing Game

– Make Sharing Simpler
With a responsive layout, clear photography, easy to find/use buttons including favorites and links to other social sharing sites.

– Take Advantage of Facebook Groups
Link Facebook Groups to your FB page, using them to boost networking and offer additional client services. Monitor questions buying/selling clients are looking for help on in the group, and show off your expertise!

– Share More, with Reviews & Services
Enable both reviews and services to gain referrals (the best kind of marketing collateral), allowing clients to make appointments or message you with questions and simplifying the ‘connection’ process.

– Add a Cover Video
Facebook promotional videos far surpass page cover photos, instantly grabbing visitor attention. (Don’t forget a matching call-to-action button, such as ‘book now’ for free consultations.)

– Go Live
At a property, promoting a behind-the-scenes, unedited ‘scoop’ on new listings.

– Get Chatty
Building a Facebook Messenger chatbot through Sprout Social to answer common questions, offer impressive turnaround on inquiries, and cut down on your workload. Include closest listings by zip code, listings by price range, how to prep a home for sale, and more.

– Build Trust
With frequent posts, infographics, how-to videos, and other free real estate marketing tips. These are some of the easiest ways to build rapport without openly ‘pushing’ your services.

Eighty-four-percent of boomers and 94% of millennials rely on the Internet to search for their future home. How big a slice might you be missing out on with lackluster, behind-the-times marketing schemes? Step things up with the help of these and other real estate marketing tips from Properties Online today.

SEO Tips for Optimizing YouTube Real Estate Videos

Real Estate Video & Marketing Go Hand-In-Hand

Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.

Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.

What are the Key Steps to Video Email Marketing Success?

Labeling
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.

Segmenting
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.

Timing
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.

Tracking
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?

Function
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.

Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.