Posts in YouTube

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.

Promote Yourself by Video to Increase Exposure and Sales

Promote Yourself by Video to Increase Exposure and Sales

Expand your video usage in real estate marketing beyond listing videos, zeroing in on yourself for promotion, and you’ll be certain to reap the rewards. “But what?!” you say – me stepping in front of the camera? It’s easier than you think… With just a simple photo, you could be well on your way to making lasting personal connections with clients, which equates to later loyalty.

Move It On Up
Adding a customized, personalized video to your website greatly boosts the likelihood of page-one Google rankings, increasing your website’s SEO and index higher in search results. And that’s not where the benefits end. Your creative, entertaining self-promotional videos can also be incorporated as an essential piece of marketing, utilized in web and email campaigns, on social media channels such as Facebook and YouTube, and in client presentations.

Introduce Yourself
An integral part of your marketing arsenal, your introduction video should be fast, friendly, and introduce yourself in a way that helps cold and warm leads get to know you better. Mostly informal, it should focus on what you bring to the table that your competition does not, particularly what you bring to the home buying experience. It may also feature a short reference to your family, hobbies, or interests, albeit in a way that paints you in the light of a local expert (your foodie habit rather than a reference to your Star Wars collection).

Sales Superstar
With the right mix of information and flair, you can quickly and effectively connect with customers, making them identify with you as their real estate professional, with little to no time invested – including in the design of the video. Simply snap a picture, and let Virtuets latest video builder tool handle the rest, customizing your personalized promotional video in just minutes.

Video use in real estate marketing is what today’s star agents strive for. Step into the spotlight with Properties Online today.

Where Should You Focus Your Social Media Attention?

Facebook, Google+, LinkedIn, Twitter, Instagram, Tumblr … the list goes on. But there are only so many hours in the day, and the home buyers and sellers you want to target may not be everywhere. How do you determine the best social media approach? Where should you focus your social media attention?

You want to be where your target audience is, first and foremost. Your goal should be to build a community around your business, while you work to expand awareness of what you do, how you do it and the properties you’re selling.

Here are five social media sites you should look into when planning your social media strategy:

Facebook, as we’ve discussed in earlier posts, has a HUGE reach, of over 1 billion global users. The social networking site makes it easy to present yourself as an individual AND as a business, and is working continually to release features that keep it competitive in the social media market. Facebook is used by marketers to reach consumers in just about every industry imaginable, and it is very applicable to real estate professionals marketing properties.

Twitter may not be the ideal place to market a listing (think Facebook and Craigslist for that), but it is a great way to make connections online, boost your SEO, generate conversations, and learn more about your industry, market or potential clients. Twitter has more than half a billion users, and it’s a great site for monitoring trends.

LinkedIn provides good professional networking opportunities, thought leadership, business promotion options. The majority of LinkedIn users are college educated, and involve themselves in the social network for professional advancement, rather than personal socialization. Professionals earning more than $150,000 annually make up the largest bracket of LinkedIn users.

Google+ has been booming, and its user numbers rival Twitter. With its connection to YouTube, the introduction of Google Authorship and the popularity of Google Hangouts, Google+ has a lot of potential for reach, for SEO benefits and brand building. Google+ has a higher than average number of well-educated professional males in its demographic.

Pinterest has exploded in the last couple of years. While it originally caused a lot of people to scratch their heads, its relevance grows more and more clear every day, and it holds a lot of potential for real estate professionals. It’s a great way to showcase images, build links and drive traffic to your site. Remember: pin from your own site if that’s where you want people to end up! Nearly three-quarters of Pinterest users are female, and the majority are college educated. Home décor and home design are two of the most popular topics – this is great if you can showcase beautiful properties (linking back to your single property websites), home staging tips and more.

Leverage Facebook Messenger for Lead Generation and Conversion

Easy Social Media Posting from Single Property Websites

Individual property websites are a great way to showcase listings – they tell both the seller and potential buyer that the home or property has worth and value. They’re also incredibly easy to set up and maintain. And easy social media posting from single property websites is one of their most useful features. The ability to quickly and easily add your listing to social networks, such as Facebook and Twitter, makes sharing your individual listing websites a breeze.

Promoting your single property websites through social media allows you to market online in a streamlined way, right where your local buyers and sellers are.

“Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale, thanks to the wide reach of the internet,” clarifies Amanda Cornelius, co-founder and CEO of Properties Online.

Each time you post a listing to your Facebook page, for example, you open the opportunity for someone to pass that listing on. As the housing market bounces back, you’ll find more and more of your “marketing” can be done this way – organic sharing, through real people.

The great thing about the social media and single property websites connection is just how easy it is. For clients of Listing Domains – one of the leading individual listings web products available – posting to Facebook, for example, can be done on an automated basis via an app that allows the agent to add all of his or her listings to Facebook, without any effort whatsoever.

Once listings are added through the app, the agent’s Facebook profile will dynamically update as he or she adds, edits or removes properties from Listing Domains.

If you want to start by promoting your listings is the best possible way, and finish by marketing them through a simple but extremely effective method, you need to be using individual property websites. And you need to be taking advantage of the fabulous benefits they offer – such as social media syncing.

Get started now!