Posts in YouTube

Real Estate Video & Marketing Go Hand-In-Hand

Real Estate Video & Marketing Go Hand-In-Hand

Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.

Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.

What are the Key Steps to Video Email Marketing Success?

Labeling
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.

Segmenting
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.

Timing
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.

Tracking
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?

Function
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.

Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.

Sell More Houses With Videos!

Real Estate Video: a High Return for Your Investment

Why is video usage in real estate marketing so popular? It offers an unbelievable return on investment. Don’t let worries over added expense get in your way. This affordable marketing medium delivers amazing bang for the buck, delivering:

• Four-times the inquiries as home listings marketed without video.

• Double the click-through rate when included in emails.

• 75% less opt-outs.

• Business – 85% of buyers/sellers want to work with agents utilizing video marketing strategies – giving you an added edge over area competitors.

How Can You Improve Return on Investment?
Produce the right videos to cash in on prospects looking for video in their home/realtor search. Of those taking advantage of video in real estate:

• 86% use video to research a particular community – allowing you to create ‘evergreen’ content that can be used time-after-time.

• 70% use it to tour inside homes.

• Many use it to ‘find an agent,’ with such YouTube searches increasing 46% year-over-year.

Reap Huge Dividends with the Right Marketing Tactics

Take Advantage of Tools.
Tools like Virtuets make video production fast and affordable, providing a polished look that delivers more views than lackluster material.

Cozy-Up to YouTube.
With 51% marketing share, YouTube is a must for video marketing success. Now the top destination for house hunters – even over listing websites – set up your own channel and make YouTube your default upload location. Organize by playlist and optimize with search-friendly keywords, descriptions, and tags to boost your rankings.

Share, Share Alike
Now is the time to take advantage of boosting visibility on social mediums, while competition is minimal. The more places you post your video content (your website, the local MLS, Facebook, Twitter, LinkedIn, Instagram, Snapchat), the more likely you’ll be to get noticed. Paste links to automatically embed videos (or look to site instructions).

You can’t afford to miss out on video usage in real estate marketing! Get started with the help of Properties Online today.

Don't Just do Listing Videos! What Else to Put in Your Online Business Video Library.

Don’t Just do Listing Videos! What Else to Put in Your Online Business Video Library

Feel like video usage in real estate marketing is falling short of your expectations? You may not be leveraging it to its fullest potential. A successful video marketing approach should encompass much more than simple listing videos. What are you missing?

Other Essential Real Estate Videos Include:

Just Sold Videos
The flipside of listings videos are easy to create and use the same files. These videos show off your sales success, offering potential new listing clientele the capability to see first-hand the genre of homes you typically represent and recent sales in their area.

Welcome Home Videos
Once you receive notice an offer has been accepted, create and send a “Welcome Home” video using your listing files, inserting a slide thanking the clients for their business. Excited new homeowners often share these with family and friends – so don’t forget to include a call-to-action button and link to your site.

Neighborhood Profiles
If you specialize in particular communities, neighborhood videos are a must, offering shoppers information on area amenities such as parks, recreation, schools, shopping, dining, and nearby attractions.

About Me Videos
These videos help potential clients put a face and personality with your name, and are a terrific opportunity to show how you stand out from other agents. What types of things should you include? A headshot, awards you’ve received, client testimonials, things you’re involved with in the community (charitable organizations, volunteerism), and most importantly, your contact information.

How-To Videos
Listing and buying particulars can be overwhelming. Simplify things with simple, instructional videos to help them through the process. These show you understand your clients’ needs intimately, add value to your services, and draw prospective clients to your web/social domains.

Still relying solely on listing videos? Step things up a notch with video usage in real estate marketing and reap sales success. Simplify the process with the help of the latest video builder tools and tips from PropertiesOnline today.

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

Let Property Movies Deliver Customers to You Like That Drone.

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.