Posts in Real Estate Trends

Downsizing Is Good!

5 Real Estate Agent Tips For Downsizing Baby Boomers

Upwardly mobile baby boomers had a mantra of “More space!” as they looked for larger homes to accommodate growing families and increased possessions. Now, as empty nesters look to downsize, they’re headed in the opposite direction.

How can you best serve home buyers in their period of transition? Here are five helpful tips for real estate selling to downsizing baby boomers.

1. Evaluate Current Space and Possessions

Wanting a smaller home is a vague goal. Have your clients take a careful look at their current space and decide which features they could do without. Do they need more than one spare bedroom? Does the formal dining room get any use? 

2. Start Downsizing Immediately

The sooner your clients can begin eliminating unwanted furniture and home accessories, the easier the task will be. If they wait too long, they may be forced to take them along and put them in storage, which is an additional expense they don’t need.

3. Obtain SRES Designation

A Senior Real Estate Specialist, or SRES, has completed specialized training focused on working with seniors and evaluating their unique need. SRES certification will give your clients additional confidence in your ability to help them.

4. Budget for Monthly Housing Costs

All homes come with property taxes, HOA fees and other costs that must be included in the overall budget. Baby boomers on fixed incomes need to be particularly accurate in accounting for all expenses.

5. Think Ahead

Do your clients have health or mobility issues? Do they want to be close to family members? Consider other changes that will impact their choice in homes.

Properties Online: Real Estate Selling for All Generations

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Now May be the Best Time to Sell

Pending Recession Makes Selling Real Estate Now Very Attractive

A recession is generally viewed in a negative light in terms of the housing market overall. However, there might be a silver lining when it comes to real estate selling, especially for those who want to sell sooner rather than later. Could a possible recession in 2020 mean that homeowners should be eager to sell this year?

Upcoming Recession?

A recent Zillow report shows that real estate professionals, as well as economists, are expecting a recession to hit the economy at some point this year. While the effects of this recession aren’t predicted to be as dire as the one that hit the housing market in 2008, buyers and sellers should both stay alert.

Effects of Recessions on Sellers and Buyers

A recession that starts happening early in the year could motivate sellers to put their home on the market in the near future instead of waiting. Higher interest rates that could occur with a recession might mean having fewer buyers around at that time. This can make it harder for sellers to sell their home at an ideal price, and it could take longer to find the right buyer. Listing a home now or in the near future might be a better option for those who want or need to sell quickly or those looking to get as much as they can for their home.

Those who are thinking of selling a home this year might want to consider listingearlier rather than later in case interest rates do rise considerably. In the meantime, those who are looking into buying a home should keep a potential recession and increasing interest rates in mind when deciding when to purchase this year.

If you’re looking for real estate selling tools that can help you gain more leads, contact Properties Online today.

What to Know About the Luxury Real Estate Market in These Uncertain Times

What to Know About the Luxury Real Estate Market in These Uncertain Times

At the beginning of the year, all eyes were on the housing market as it began to show signs of slowing. With a sharp rise in inventory and multiple interest rate hikes on the horizon, the future of real estate sales was uncertain. Instead, interest rates have lowered and the market appears to have entered a transitional period, where affordability challenges have pulled back price growth, particularly in the luxury real estate market.

What’s Driving Changes in the Luxury Real Estate Selling Market?

1. Market Correction
Nationally, the market is shifting in favor of buyers. Transactions over $10-million are finally on the rise. Homes unrealistically overpriced over the past 2-years have come down, particularly in regions that experienced double-digit price growth. This has created an intersection where the seller and buyer can compromise on price, boosting the buyer’s market morale.

2. Tax Law Changes

Tax law changes are hurting luxury homes at the top-end of the market. Mortgage interest and property taxes are no longer fully deductible, increasing the burden on homeowners. The luxury market has understandably taken the biggest hit, with homes priced at $2-million or more witnessing a sales slump for the first time in nearly 3 years, falling 1.6%. 

3. Disappearing Foreign Funds

Markets such as NYC, once dominated by foreign money, are no longer seeing the competition of international buyers. As politics and the trade war have intensified, buyers are now more typically American. Russian buyers have disappeared, and the days of predominantly Chinese buyers are over.

4. Higher Construction Costs

The inflated prices of land, building materials, labor, and burdensome permitting regulations are pushing builders to the luxury end, softening the market.

Weather these changes with flair. Stay on top of the latest market trends with the help of these and other real estate selling tips from Properties Online today.

Top Tips for Selling Real Estate in July 2019

Top Tips for Selling Real Estate in July 2019

In today’s competitive real estate selling market, it can seem hard to promote yourself in a way that makes your services stand out from the crowd. Fortunately, you don’t have to reinvent the wheel. Small, well thought out changes can yield significant results. How can you put a unique spin on your business?

Focus on Photography 

Vivid, clear, carefully staged photographs tell a home’s story, showing buyers what they’re getting and helping them envision themselves within. This is especially critical when creating video real estate selling content.

Don’t Forget the Details

In addition to home details, include interesting information about the area of the home, including distance to shopping/dining, festivals/entertainment, great schools, and major employers.

Boost Your Brand with Social Media

Using social networking is a great way to keep clients updated on the latest listings, deals, and industry news. Focusing on the most important platforms, such as Facebook, Twitter, YouTube, and Instagram, can prevent you from spreading yourself too thin.

Add a Professional Touch

Organize loose listing sheets into a professional folder emblazoned with your business’ branding and contact information. Presentation is everything.

Include a Memorable Card

Add a business card that stands out from the competition, featuring a personalized design with a distinctive paper, typeface, foil, die cut, or design feature that sets yours apart.

Be Consistent with Follow-Ups

Though a home is an infrequent purchase, it is rarely an isolated event. Be consistent with follow-ups, both immediately after the sale and in the years thereafter on birthdays and holidays. This will keep your stellar services in the forefront of buyers’ minds for future purchases, as well as when friends and families are in the market for a new home.

Ensure your real estate selling success. Boost summer home sales with the help of Properties Online today.

Are You Seeing These Important Trends in Real Estate Investments Yet?

Every real estate investor should make it a priority to stay up to date on the most recent real estate trends. Are you aware of what the experts are telling you to expect in the coming year? If not, read on to learn more!

Trend #1: An Increase in Interest Rates – Over the past few months, many homeowners have enjoyed nice, comfortable 4.5% interest rates on their 30-year fixed mortgages. But it looks like we’re in for a slight increase – up to 5% or more.

Trend #2: Make Way for the Millennials – It’s hard to believe that the millennial generation is ready to buy their first homes, but it’s true! They’re actually at the prime age. Currently, the number of homeowners in this generation is quite a bit lower than the number of homeowners in the U.S. market as a whole. This means more millennials will be ready to buy very soon.

Trend #3: The Suburb Boom – In past years, living in bigger cities was something almost everyone wanted. But that seems to be fading as more and more people are expressing interest in what experts call second-tier cities. They can often find much better value in these locations, and many of these homes are simply stunning.

Trend #4: Housing Affordability – At this point, it’s actually much more affordable in many markets to rent than it is to buy. Investors might be much more inclined to keep a lookout for multi-family homes as more people choose renting over the course of the next year or so.

At Properties Online, our goal is to help you be successful. In addition to keeping you updated on the latest real estate trends, we offer some incredible tools to help you provide the best service to your clients. Contact us to learn more.