Posts in Real Estate Trends

Tips for Putting Together Great Marketing Photos

How to Get Those Home Photos That Sell a Property Fast

If you’re a fan of reality TV and those fix-it-and-flip-it shows, you’ve probably noticed that in addition to the show’s host(s), there’s typically one constant: The photographer. And there’s good reason for this. Those skilled in real estate selling know photography can make or break a potential buyer’s attraction to the property, limiting showings and potential offers.

First Impressions are Everything

While it may not be easy to figure out what makes a good photo, identifying bad ones is pretty easy. So how can the average agent ensure better shots? Consider:

What do you want the viewer to see?

Draw the viewer’s eye to what you want them to remember: A stunning fireplace; industrial appliances; a massive pool… When taking shots, focus on this feature, omitting surrounding unnecessary and distracting objects.

Have you lost the bigger picture?

While ‘zooming in’ on key features, be careful not to literally lose the bigger picture. In focusing on those industrial kitchen appliances, did you fail to reveal the kitchen size and layout? Wider shots help buyers make sense of what they’re seeing. Figure out what angle works best, and take lots of photos, zooming in/out.

Are photos too dark?

Brighter is better. That being said, lean toward natural light over light fixtures, allowing a space’s charm to shine through. Clear days are ideal. If lighting washes out shots in rooms with large windows, consider timing: Maybe a morning/afternoon shot or cloudier day could improve the outcome.

Did you skip prep work?

Eradicate clutter, ugly stains, magnet-covered fridges and unmade beds pre-session. Tidy = clean and low-maintenance in the buyer’s eye.

Are your photos tech-poor?

Skip the smartphone for a high-def digital camera – or hire a pro.

Real estate selling can be a tricky business – but photography doesn’t have to be. Get the tips and tricks you need to ensure success with the help of Properties Online today.

Can Staging Help Home Sales?

Tips to Help Your Buyers Dress Their Home for Fall Selling

Just because the weather cools down, doesn’t mean real estate selling will. The fall market has typically always been a hot buying season, with shoppers continuing to peruse post-back-to-school and pre-holiday season listings. How can you make the most of fall sales?

Eight Tips for Attracting Fall Home Buyers:

1. Clear Overgrown Summer Vegetation.

Wild bushes, runaway summer vines, fading flowers and foliage, and leaf buildup should be cleared away from the home, ensuring a clear path to the entrance and making the property appear low maintenance.

2. Add a Touch of Autumn Curb Appeal.

With mums, marigolds, pumpkins and gourds along the sidewalk and stairs.

3. Add a Touch of the Outdoors, Indoors.

After rooms have been decluttered and depersonalized, bring them by to life with the energy of autumn: Red, orange, and gold throw pillows; Autumn-inspired quilts and throws; Pine cone and nut table centerpieces; Orange candles; Bold autumn accent pieces in groups of 3 or 5.

4. Make Windows Sparkle.

Clear interior window smudges, then head outdoors, removing windows screens, bug and plant debris and cleaning the entire window area.

5. Maintain, then Light the Fireplace.

Have the chimney professionally maintained and key safety items attended. Then clean and decorate the fireplace surround and mantle with fall flare, lighting it when buyers come for a showing.

6. Think with Your Stomach.

Fill a bowl with crisp apples, then set out fresh pumpkin muffins or simmering apple cider.

7. Lighten Things Up.

With cooler weather, days are shortening, and this can darken rooms. Combat this by turning on every light in the house for showings (including closets).

8. Leave Treats.

As a parting treat, encourage prospective buyers to leave comments, leaving a bowl of snack size candy bars in return.

Fall real estate selling doesn’t have to be scary. Treat yourself to the latest real estate selling tricks from Properties Online today.

Selling Real Estate Can be Based Alot on Presentation. Make Sure Your is Up to Par!

Are Your Sellers Kitchen Cleanliness Standards Driving Off Buyers?

When it comes to real estate selling, it’s easy for homeowners to overlook detritus. Dust-laden lights. Dirt-encrusted appliances. Countertop clutter. Over the years, all the issues within the home simply blend into the background. However, these issues shout out to buyers. The kitchen is the heart of the home. When it’s not looking its best, it can give potential buyers a heart attack – and send them screaming for an alternative place to shop.

When is it Time for the Seller to take Intervention?

If your listings are lagging, consider if kitchen cleanliness may be the cause. Always take action, informing sellers when you see these showing detractors:

Trash: Real estate selling 101 – Take the trash out. Its smell turns off buyers. If a home looks or smells unclean, buyers will assume it’s uncared for.

A Preponderance of ‘Stuff’: The kitchen tends to be ground-zero for stockpiled stuff. Cohabitating with clutter may be just fine for homeowners, but it detracts from the home, making the kitchen look small and useless.

Animal Stuff: Fecal-containing ‘potty pads’ and litter boxes send buyers for-the-hills.

Weird Stuff: Hair salon chairs, exercise bikes, and taxidermy supplies do NOT belong in the kitchen. If it’s not what Martha Stewart would showcase in her kitchen, clear it out.

Grease Bombs: Fryers filled and coated in grease, grease-splattered hood ranges and walls, and the lingering scent of the drive-thru in the air do not make for a welcoming kitchen environment. A friendly gift of degreaser and a box of Magic Erasers may be in order.

Pests: Pest droppings = pest infestation. (Battling pests? Hide the evidence.)

Filthy Appliances: Buyers often take a peek in (and under) appliances to gauge the level of care homeowners dedicate to home care.

Homes lingering on the market? Don’t let your turnaround times take a hit. Step-up your game with these and other real estate selling tips and technology from PropertiesOnline today.

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Dual Agency? Make Sure You Cover the Details with Potential Buyers and Sellers

Dual agency real estate transactions are often confusing for clients, and come with a number of significant benefits and drawbacks. Left unaddressed, misunderstandings arising from a dual agency transaction can leave behind a bad taste, especially in those situations where things go awry. If dual agencies are legal in your state, here’s how to come out on top without getting any egg on your face.

Addressing the Conflict of Interest Conundrum

Though playing both sides does streamline the process and minimize communication delays, dual agency real estate has some significant gray areas, which are important to explain to clients to keep things on the up-and-up:

– Advice

Because buyers want the lowest price, and sellers the highest, dual agents cannot take sides or give advice. Instead you’re more like a parent, you love both kids, and want to make sure the outcome of the situation is fair.

– Checks/Balances

There’s no one to catch it if you miss things, as you’re running both sides. And because you’re human, mistakes will inevitably occur.

Pointing out the Pros

That said, dual agency real estate isn’t all bad. There are also many benefits that should likewise be pointed out to potential clients:

– Full disclosure

Dual-agent/broker scenarios must be disclosed/consensual, and can’t occur behind the scenes.

– Potential savings

Dual agency real estate allows for potential savings in commission fees if the same person plays the seller and buyer’s agent, reducing fees.

– Increased potential access to properties

In large brokerages, who house a number of agents forming a different kind of dual agency scenario, sellers have more access to potential buyers, and vice-versa.

– More streamlined sales

A single entity makes communication issues moot. Communication between parties is timely and the process more streamlined with a single agency in charge of scheduling paperwork and deadlines.

Help your dual agency do double duty. Up your game with tools and technology from Properties Online today­.

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Real Estate Home Sales Are Hot! What’s Up for the Rest of 2018?

What’s driving today’s real estate trends? Driven by low home inventory, new home sales are hot, with sales rising 6.7% in May despite extraordinarily high selling prices. This tops the far more conservative estimate of a 0.9% increase expected by economists at the Wall Street Journal.

Have We Surpassed Elevated Levels Seen Before the 07-09 Mortgage Crisis?

New home sales still remain well beyond such levels, and are up 14.1% compared to new home sales last May.

What Areas are Seeing the Greatest Growth?

Sales in the South are driving last month’s numbers, with the region experiencing a 17.9% increase in new home sales. Elsewhere in the Midwest, May sales were flat, and in the Northeast and Northwest, new home sales declined.

Will this Trend in New Home Sales Continue?

Expectations of single-family home sales by builders fell two-points in June according to the recent NAHB housing market index. Further economic growth, the creation of more jobs, and a solid housing demand, however, are expected to spur construction of more single-family homes in the months ahead.

What About Pre-Owned Homes?

Compared to sales in the first 4-5 months last year, 2018 sales of pre-owned homes have remained neutral.

How are Complications in the Sales Arena Playing a Role?

It’s commonly seen in real estate trends for low inventory to inflate prices, driving buyers out of the market, and we’ve been seeing that for quite some time now. But this isn’t the only factor complicating purchases. Mortgage interest rates rose to 4.59% in May, up more than half a point from January’s 4.03%. Labor is scarce, and lumber prices at record-highs, adding almost $9,000 to the cost of new single family homes since January of 2017. All-in-all, a harrowing time for making a home purchase.

Are you making the most of today’s hot housing market? Heat up your sales with the latest real estate trends and technology from Properties Online today­.