Posts in Real Estate Trends

Market Watch: Medical Office Real Estate May Be the Next Big Trend

In recent years, medical office real estate has experienced exponential growth. Are you allocating your real estate marketing dollars accordingly? Broad and encompassing, this segment includes everything from hospital and primary care facilities, to psychiatric/counseling offices, chiropractic, acupuncture and massage space.

What’s Driving the Trend?
Supply and demand: Demand for services from the aging Baby Boomer population, coupled with their retirement. Doubling in size from 2015 to 2055, those over 65 will comprise nearly 23% of total population according to U.S. Census Bureau estimates. This has put medical office space in the spotlight, for investment buyers and practitioners alike, for the foreseeable future.

The Heartbeat of the Future
The future of this market, though positive, may experience some dips and dives in response to changing legislature such as the Affordable Care Act, and others, leading to unpredictability in certain markets. Investment in medical office space rose from sub-$4-billion in 2010 to $10.2-billion in 2016, and on-the-whole this sector is expected to continue its climb.

Taking Stock
To what location should your real estate marketing endeavors hone-in on? Generally, medical office space is found either on-campus, in busy, populous areas such as a large hospital or health complexes offering in- and out-patient services; or in medical office spaces in community settings, such as clinics/outpatient facilities situated for more convenient patient access. Some of these even blur the line between clinical/retail space. (Think: Drugstore health clinics.)

Big Picture
Healthcare providers are trustworthy tenants and a safe investment. However there are some shifts, with larger medical practices swallowing up smaller one-and-two person offices, and leading to the need for larger, flexible spaces to meet this demand. As providers scramble to cut-costs and retain customers, those facilities in less-costly, patient proximal locales suited to accommodate cutting-edge, money-saving technology will rise to the top.

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The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

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What Are the Emerging Real Estate Trends for 2018?

Will Gen Z Knock the Competition Out of the Starter Home Market?

Though most of Generation Z are still a long way from being able to afford a home, real estate news points to this age group of home buyers as soon to be driving the market. Surpassing Millennials, Generation Z, born in the late 1990s and early 2000s, is entering the home-buying arena with rose-colored glasses and may soon be outpacing their Gen Y cohorts in home sales.

How Hot are Gen Z Buyers to Purchase Homes?
According to a recent report by the National Association of Realtors…

57% of Generation Z renters are confident that they will own their own home, compared to 55% of Millennials.
97% of Gen Z believe they will own a home in the future.
82% tout home ownership as the most important factor in achieving the American Dream.

Break Out the Boxing Gloves
Gen Z buyers, however, will face one of the most competitive housing markets in history, challenging not only Millennials, but Gen X-ers emerging from the rental market after losing a home to the property market crash of 2008. With nearly three-quarters of homeowners over 55 hunkering down in their empty nests, and a 17% year-over-year decline in the supply of starter homes, emerging victorious may prove to be a struggle.

Who’s Got the Edge?
Despite the competition, Gen Z’s fast-moving tendencies may push them to the head of the pack. In the rental market, this age group tops the charts in speed of searching – and applying for housing, submitting 3.1 applications on average to the 2.6 applications of Millennials, 2.4 for X-ers, and 2.2 for Boomers. This tendency, likely supported by Generation Z’s romance with technology, may offer them a competitive advantage as they enter the market in coming years.

Are you in the know on the latest real estate trends you need to knock out sales? Train with the latest tools and technology on Properties Online today.

Real Estate Video Marketing - Tips for Success

Real Estate Video Marketing – Tips for Success

New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.

What Video Marketing Tactics can Help You Gain an Edge on the Competition?

– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.

– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.

– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.

Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.

– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:

Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists

Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.