Posts in Real Estate Trends

SEO Tips for Optimizing YouTube Real Estate Videos

SEO Tips for Optimizing YouTube Real Estate Videos

Struggling with real estate video SEO? We’ve got the information you need to tap into YouTube’s masses. The second largest search engine by volume (after Google), a winning marketing strategy for optimizing your content via YouTube search is one of the easiest ways to maximize ROI from your video marketing campaign.

Simple, Effective Tactics for Optimizing YouTube Real Estate Video SEO:

Optimize Titles
As with Google, optimizing your YouTube search begins with superior on-page content. On-page optimization helps YouTube understand the purpose of your video, identify related keywords, and sort/rank your video in search results, likewise increasing the chance your video will pop-up in Google search results as well.

Get to Know Key On-Page Ranking Factors
These include your video title, the most important, as well as video description and meta tags.

– TITLE: It’s best to put your main keyword at the beginning of the title. (Titles have a 100 character limit, but only search to 66 characters, so be careful.)

– DESCRIPTION: Place the main keyword at the start of the video description as well, with secondary keywords included in the body of the description, making sure content reads naturally.

– TAGS: Be sure to include about 5-10 tags covering your main keyword, but don’t go overboard.

Used Closed Captioning
In addition to helping the hearing-impaired take advantage of your content, closed captions can also strengthen your SEO. Adding them is easy.

Promote Outside YouTube
While views are no longer a top ranking factor, search results still ranks videos by popularity, making them essential in setting your video apart as an authoritative piece on its subject matter.

Regularly Add Fresh Content
YouTube’s search algorithm gives fresh content a boost in visibility, anywhere from 24-hours to 3-months, to drive traffic and assess performance/relevance.

Looking for more tips for boosting your real estate video SEO value? PropertiesOnline has the tips and technology you need to ensure success. Contact us today.

Market Watch: What's Hot and What's Not in Home Design

Market Watch: What’s Hot and What’s Not in Home Design

We can’t always be experts on interior design, which is why a bit of professional advice is always welcome. In today’s real estate trends, we’ll look at what’s hot in home design from the 2018 Interior Design Show.

The Kitchen as a Focal Point
Kitchen upgrades remain a key investment opportunity, not just in design, but in technology. In today’s homes, there are an array of opportunities for design and technology to meet, and this is especially true in the kitchen. Now seen as a place to gather and even entertain, not just a place to cook, opportunities abound for kitchen personalization in both the design and technology genres. From multifunctional kitchen islands to smart refrigerators, stoves, and more, design elements turn the kitchen into an ideal second living space, the hub of the home.

Durable Materials with Clean Lines
Topping off favored kitchen materials: Engineered quartz, whose fabrication advancements have opened new doors in other areas of the home as well, surrounding tubs, showers and even fireplaces. Heavier, contrasting concretes are also quite popular surfaces around the home. Clean lines are big, with distressed wood cabinets replaced by cleaner, sharper surfaces, including boldly painted cabinet fascia.

Curvy Furnishings
Curves and soft round edges in all types of furniture, from chairs and tables to lighting, are cropping up. Lighting is more than functional, it is sculptural, with homeowners investing in lighting as they do artwork: The more fixtures the better.

Extending Living Space Outdoors
Due to limited space and sometimes crowded living quarters, extending living space outdoors continues to rise in popularity, making outdoor living spaces among the most popular real estate trends to date. Here customization opportunities abound as well, from outdoor kitchen, dining, and bar additions, to living areas, game rooms, private garden retreats, and even outdoor office space.

Strive for a listing that home buyers warm to with the hottest real estate trends from Properties Online today.

Is Flat Fee Real Estate Selling Coming to Your Market?

Flat Fee Real Estate Agent Pricing Arrives in the US Market

Real estate trends from abroad have now reached the U.S., as flat-fee agency Purplebricks expands overseas following successes in the U.K. and Australia. A $177-million investment from Euro media giant Axel Springer, who is acquiring 11.5% of the company, made the expansion possible.

Accelerated Growth in the U.S. Anticipated

$71-million of the $177-million in funds has been allocated for accelerating the company’s expansion into target markets. This will help bolster Purplebricks’ company infrastructure, ensuring adequate recruitment and training to fill essential positions, and ensure managerial depth.

Funds will also be used to support technological advancements, boost advertising and marketing, and expand the company’s service offerings. The added funds from Axel Springer are twice the money it’s used to fund its U.S. operation to-date.

Where is Purplebricks Building Up Business?

Trends have drawn the company to the L.A. market, with later expansion to Fresno, Sacramento, and San Diego. It was plotting a move to the New York market for June 2018, but thanks to the funds from Axel Springer, Purplebricks has pushed up their move to April, setting up regional headquarters in Manhattan.

How are Customers Reacting?

Purplebricks’ flat-fee platform was well-received in all California markets. Homeowners pay a flat fee of $3,200 for listing, regardless of home value, agreeing to pay the buyer’s agent commission on closing. Included in the fee is a dedicated ‘buying expert,’ home photography and 3-D touring video tech, and the ability to make/review/negotiate offers online anytime with the click of a button.

According to the company, a New York homeowner listing a $560,000 home can save $13,600 compared to the standard brokerage commission model. Purplebricks’ partnership with Axel Springer is expected to fuel not just its geographical growth, but reap the benefits of the company’s digital and IT development expertise, sharing innovative new offerings with customers.

Times are changing. Are you stuck on old-school real estate trends? Step-up your game with the help of PropertiesOnline.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Five Signs That Sellers are Itching to Unload

Every seller wants to sell their property – otherwise they wouldn’t be listing. But sometimes sellers get a bit carried away. And smart real estate buyer’s agents know the signs: The signs sellers need to get out of Dodge. With the right foresight, you and your clients can snag a sale fast – and at a great price.

Five Signs the Seller is Itching to Sell:

1. The listing is screaming for a buyer.

Common signs include multiple price reductions, asking price below market value, and ‘cash only’ transactions.

2. New family additions.

Multigenerational family situations, from beds in the family room or den bearing in-laws, to a crib crammed into the corner of the closet of a parent’s bedroom, are bright, flashing neon signs sellers need to move – and yesterday.

3. Sellers answer questions candidly and quickly…

Noting problem areas such as the need for a new roof or past flooding issues without batting an eye. Sellers don’t usually disclose such information, in hopes of eking out every last dollar from the sale of their home. But desperate sellers will, in hopes of preventing any last-minute sales snafus that could have them waiting ever longer for another seller to come along who is capable of catering to such issues.

4. The seller doesn’t live in the house anymore.

Real estate buyers agents should know right away, if the home is vacant, it’s game-on. The seller cannot cover two mortgages over an extended period of time without their finances taking a serious hit.

5. The home is listed as an estate.

Heirs to an estate are often anxious to sell the home of the original owner, and are often more willing to move on price in efforts to liquidate assets and move-on.

Stand out from the average real estate buyer’s agents, bringing more to the table with the help of Properties Online today.

Is Your Home Buying Walk Through Taped for Intel?

Is Your Home Buying Walk Through Taped for Intel?

It seems that sellers are getting increasingly overbearing these days. Real estate trends point to eyes and ears – both literally and figuratively – on potential home buyers. How bad is it? Holy privacy violations and paranoia, Batman, creepy clients are everywhere…

A Sneak Peek

As it turns out, clients nationwide are becoming a bit too voyeuristic. Perhaps social media has the average Sally Seller thinking privacy is relative, but it is now commonplace for a seller to follow a prospective buyer through the home on a home tour, and even install ‘nanny cams’ and other digital security devices in efforts to track potential buyer conversations and actions. Post-Facebook privacy invasion drama, this rise of seller shenanigans is seriously stirring the pot.

Creepy or Crime?

With home media and security devices becoming more prevalent, including ‘smart’ devices like Siri and Alexa keeping an eye on things, it pays to keep clients in the know – even if it means an uncomfortable conversation. Until such time as the legality of such practices comes to the forefront, advising clients to watch their comments is key. You never know what might be recorded – for posterity or bargaining power.

Tips to Avoid Overseeing – and Overpayment

To prevent sellers from potentially using a client’s desire for a home against them in the bargaining process, creating an organizational-wide guide for sellers touring homes is ideal, noting such surveillance devices. On the seller side of the coin? Ask each seller about the presence of equipment, being certain you completely understand the privacy laws in your area.

Hanging a sign on the door forewarning of surveillance is strongly recommended. Because of this real estate trend’s prevalence, the NAR now offers a best practices tutorial on the subject, with state-specific legislation.

Are you keeping an eye on the latest in real estate trends and technology? Keep your career in focus with Properties Online today.