Posts in Real Estate Trends (page 28)

Do You Need to “Buy” the Look of Success with Designer Clothes and Bags?

Dress For Success?
Dress For Success?

While Shakespeare is generally credited with popularizing the saying that “clothes make the man” in his classic play Hamlet, the idea actually originated way back in the Middle Ages. How does this age-old concept apply to your current real estate business?

Agents and other professionals have long used clothing and other external trappings to demonstrate their success. They drive a BMW or Mercedes, have designer labels on their clothes, and get their hair done and their nails manicured on a regular basis.

Do you really need to dress in Chanel or Armani to sell a home? The labels themselves are not as important as simply looking your best at all times. Your appearance is a vital part of your brand, reinforcing the message you want to send to existing and potential clients.

Our society has become increasingly relaxed in clothing and grooming standards. A golf shirt and khakis are considered business casual while piercings and tattoos have gone mainstream. Maintaining a professional appearance projects confidence and authority, inspiring trust in your clients, and it sets you apart from your competition.

This doesn’t hold true only for home showings or other business meetings. You never know when you will run into a client or prospective client, so you should look your best throughout any work day. Even if you’re spending the day in the office, a professional appearance shows respect for your co-workers.

It’s not just your clients who are influenced by your appearance. Studies have shown that individuals are more focused and alert while wearing professional attire. It also helps your mind differentiate between work time and personal time.

Your appearance is part of your brand that communicates your message to clients and prospects. Properties Online has the tools to help you keep your message consistent throughout your marketing program.

Sex Offender Poses as a Fake Buyer in This Bizarre Home Showing

Home Showing Mishap
Home Showing Mishap

Are you sure that your prospective buyers are on a legitimate search for homes? A North Texas realtor recently had a frightening encounter with a would-be buyer that serves as a reminder to exercise caution during any in-person home showings.

Last August, Colleyville realtor Ty Williams received a call from Tommie Marvin Hawkins Jr., who claimed to be in the market for a home in the $2 million range. Hawkins asked Williams to meet him near the condo where he was purportedly staying and also insisted on driving, so the two departed in his car.

At first, Williams did not sense any problems. He said that Hawkins “asked all the right questions” and seemed to be on the up-and-up. However, as the two viewed the final house, Hawkins asked Williams, “Which of these homes would you leave your wife for me for?”

While the two laughed it off, Williams says he began to feel uncomfortable but ultimately wrote it off as a bit of eccentricity. The situation became even more disturbing on the second day of viewings when Hawkins parked his car and began a rambling monologue during which he made sexual overtures to Williams.

Hawkins became furious when Williams refused, but the realtor managed to convince him to return to Williams’ car. Once he got away, Williams called the police and discovered that Hawkins was listed on the sex offender registry. Williams also gave the information to his realtor association so they could issue a warning to their members.

There was no answer at the listed address for Hawkins, who may face a misdemeanor charge. Colleyville Police continue to conduct an active investigation.

Grow your real estate business with marketing tools that combine technology with the personal touch. Our experts at Properties Online are ready to lend you a helping hand.

Two happy young beautiful women

Are You Catering to this New Buyer Demographic? 30, Single, and First Timer

Two happy young beautiful women
Single 30, and Ready to Buy

Home ownership has been a significant part of the American Dream for decades. In the 20th century, most first-time home buyers were married couples in their 20s looking to begin a family. The changing lifestyle of today’s millennial generation has caused a major shift in this profile that you should be aware of.

According to data compiled by Zillow, today’s average first-time home buyer is 33 years old and single. Compare that to the late 1980s, when 52 percent of first-time home purchases were made by married couples. Dr. Svenja Guddell, chief economist at Zillow, says this is due to the tendency of millennials to delay life decisions such as getting married and starting a family.

These new home buyers are also renting for a longer period than their predecessors. In the 1970s, people bought their first home after renting for an average of only 2.6 years, whereas today that average has more than doubled to six years. Dr. Guddell attributes this partly to young adults moving frequently in search of career opportunities.

The good news for real estate professionals? While the median income of modern first-time buyers is $54,340, roughly equivalent to the same qualifier in the mid-70s, these individuals are committing a greater share of their income to purchase more expensive homes. The average in the mid-70s was 1.7 times average annual income, while some buyers today are spending as much as 2.6 times their income.

Exploding rent costs in many areas could motivate more millennials to consider home ownership as a more attractive option. With a tight housing inventory, especially in starter homes, the challenge will be finding one that fits their needs and wants.

Is your marketing aimed at capturing this new model of first-time home buyers? Let Properties Online help you make the most of this lucrative market.