Posts in Real Estate Websites

Sell More Houses With Videos!

Real Estate Video: a High Return for Your Investment

Why is video usage in real estate marketing so popular? It offers an unbelievable return on investment. Don’t let worries over added expense get in your way. This affordable marketing medium delivers amazing bang for the buck, delivering:

• Four-times the inquiries as home listings marketed without video.

• Double the click-through rate when included in emails.

• 75% less opt-outs.

• Business – 85% of buyers/sellers want to work with agents utilizing video marketing strategies – giving you an added edge over area competitors.

How Can You Improve Return on Investment?
Produce the right videos to cash in on prospects looking for video in their home/realtor search. Of those taking advantage of video in real estate:

• 86% use video to research a particular community – allowing you to create ‘evergreen’ content that can be used time-after-time.

• 70% use it to tour inside homes.

• Many use it to ‘find an agent,’ with such YouTube searches increasing 46% year-over-year.

Reap Huge Dividends with the Right Marketing Tactics

Take Advantage of Tools.
Tools like Virtuets make video production fast and affordable, providing a polished look that delivers more views than lackluster material.

Cozy-Up to YouTube.
With 51% marketing share, YouTube is a must for video marketing success. Now the top destination for house hunters – even over listing websites – set up your own channel and make YouTube your default upload location. Organize by playlist and optimize with search-friendly keywords, descriptions, and tags to boost your rankings.

Share, Share Alike
Now is the time to take advantage of boosting visibility on social mediums, while competition is minimal. The more places you post your video content (your website, the local MLS, Facebook, Twitter, LinkedIn, Instagram, Snapchat), the more likely you’ll be to get noticed. Paste links to automatically embed videos (or look to site instructions).

You can’t afford to miss out on video usage in real estate marketing! Get started with the help of Properties Online today.

Don't Just do Listing Videos! What Else to Put in Your Online Business Video Library.

Don’t Just do Listing Videos! What Else to Put in Your Online Business Video Library

Feel like video usage in real estate marketing is falling short of your expectations? You may not be leveraging it to its fullest potential. A successful video marketing approach should encompass much more than simple listing videos. What are you missing?

Other Essential Real Estate Videos Include:

Just Sold Videos
The flipside of listings videos are easy to create and use the same files. These videos show off your sales success, offering potential new listing clientele the capability to see first-hand the genre of homes you typically represent and recent sales in their area.

Welcome Home Videos
Once you receive notice an offer has been accepted, create and send a “Welcome Home” video using your listing files, inserting a slide thanking the clients for their business. Excited new homeowners often share these with family and friends – so don’t forget to include a call-to-action button and link to your site.

Neighborhood Profiles
If you specialize in particular communities, neighborhood videos are a must, offering shoppers information on area amenities such as parks, recreation, schools, shopping, dining, and nearby attractions.

About Me Videos
These videos help potential clients put a face and personality with your name, and are a terrific opportunity to show how you stand out from other agents. What types of things should you include? A headshot, awards you’ve received, client testimonials, things you’re involved with in the community (charitable organizations, volunteerism), and most importantly, your contact information.

How-To Videos
Listing and buying particulars can be overwhelming. Simplify things with simple, instructional videos to help them through the process. These show you understand your clients’ needs intimately, add value to your services, and draw prospective clients to your web/social domains.

Still relying solely on listing videos? Step things up a notch with video usage in real estate marketing and reap sales success. Simplify the process with the help of the latest video builder tools and tips from PropertiesOnline today.

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

Prepare Your Company To Take Advantage of the Latest Technology and Boost Sales!

Why Cheaping Out on Videos Will/Could Cost You

Are you afraid that video usage in real estate marketing will cost you dearly? Are you resorting to budget video ‘solutions’ like the ones you send to friends and family from your iPhone? Sending videos using popular messaging mediums could cause your reputation to self-destruct. Luckily, there are ways to produce affordable, quality videos without the need for an over-the-top budget.

Quality Caveats
Too often, brokerages and agents mix up the importance of quality with quantity. Longer does not equate to better. This mistake could hit you in the wallet (or career) and today’s grab-and-go generation will look elsewhere.

Worse, poor quality hits your brand in the bread basket. 62% of consumers get negative impressions of a brand after a low-quality video experience. Professional video outperforms user-generated content by 60% in vital metrics (views, clicks, shares, likes, etc.).

Social Misapprehensions
Agents/brokers also commonly underestimate the importance of quality video use in real estate marketing when they’re posting on social media. Social doesn’t mean you can get away with the video production equivalent of breaking out the sweatpants.

Professional video boasts a 1200% increase in engagement on social media compared to text/images alone. That’s why social giant Facebook figured out the importance of video so quickly and has heavily invested in video – what about you?

Affordable Solutions
True custom video can be pricey, ranging in the $500-10,000+ range, and is obviously not an option for everyone. However semi-custom is an affordable solution, offering quality video at a scale with prices in the $10-30+ range. They also make production easy: Inject content and personalize it with branding and a call-to-action, and you’re done!

Also, the return-on-investment is amazing: boosting lead conversion with email campaign compatibility, digital marketing on YouTube, social, websites and blogs, and more.

Looking for an affordable solution to producing quality real estate videos? PropertiesOnline has you covered. Learn more about our effective and easy-to-use video builder tool today.

Have Fun with Video and Go Viral

Funniest Real Estate Videos Ever: Could Yours Be Next?

Real estate videos don’t have to be cookie cutter and boring. In fact, you’ll find funny or viral real estate videos are surprisingly popular on YouTube!

Gain Inspiration from these Hilariously Funny Options that Stand Out from the Crown…

• Hand-Out the 4-1-1
Funny but informative, this big budget informational video by Realtor.com features actress Elizabeth Banks addressing common questions first-time buyers and long-term renters typically have about the home buying process – and determining when you’re ready. It’s actually part of a series: “The Home Buying Process in Plain English with Elizabeth Banks.”

• Host a Viral Video Tour
Like this one that points out the obvious in a uniquely entertaining fashion.

• Hone-In on Trouble Spots
One of the funniest and most viewed viral real estate videos, agent Megan Hill Mitchum impersonates the ultra-famous Adele… and parodies the lunacies of buyers and sellers that drive agents nuts.

• Give a New Perspective
Easily recreate your own version of this tongue-in-cheek video about Re/Max (by Re/Max), highlighting the benefits of working for – and with – your brokerage. Or slam-it with your own pop or rap-parody like these creatively clever brokerages.

• Save Future Sales…
In this hilarious but simply done video, agent Rob Golfi rushes to the scene of a home fire to save it – because he may sell it one day!

• Say NO to FSBO
A short, sweet, and funny Old Spice “mocku-mmercial” on agent versus FSBO sales.

• Just for Fun
Blow off some steam and entertain clients with your sense of humor, such as real stuff real estate agents say – or wish they could!

Don’t be shy! Help your videos stand out from the crowd with the help of Properties Online’s latest video builder tool, and you’ll be well on your way to standout real estate videos in just minutes! Take the road less traveled – construct a viral Virtuet today!