Posts in Real Estate Websites

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

Prepare Your Company To Take Advantage of the Latest Technology and Boost Sales!

Why Cheaping Out on Videos Will/Could Cost You

Are you afraid that video usage in real estate marketing will cost you dearly? Are you resorting to budget video ‘solutions’ like the ones you send to friends and family from your iPhone? Sending videos using popular messaging mediums could cause your reputation to self-destruct. Luckily, there are ways to produce affordable, quality videos without the need for an over-the-top budget.

Quality Caveats
Too often, brokerages and agents mix up the importance of quality with quantity. Longer does not equate to better. This mistake could hit you in the wallet (or career) and today’s grab-and-go generation will look elsewhere.

Worse, poor quality hits your brand in the bread basket. 62% of consumers get negative impressions of a brand after a low-quality video experience. Professional video outperforms user-generated content by 60% in vital metrics (views, clicks, shares, likes, etc.).

Social Misapprehensions
Agents/brokers also commonly underestimate the importance of quality video use in real estate marketing when they’re posting on social media. Social doesn’t mean you can get away with the video production equivalent of breaking out the sweatpants.

Professional video boasts a 1200% increase in engagement on social media compared to text/images alone. That’s why social giant Facebook figured out the importance of video so quickly and has heavily invested in video – what about you?

Affordable Solutions
True custom video can be pricey, ranging in the $500-10,000+ range, and is obviously not an option for everyone. However semi-custom is an affordable solution, offering quality video at a scale with prices in the $10-30+ range. They also make production easy: Inject content and personalize it with branding and a call-to-action, and you’re done!

Also, the return-on-investment is amazing: boosting lead conversion with email campaign compatibility, digital marketing on YouTube, social, websites and blogs, and more.

Looking for an affordable solution to producing quality real estate videos? PropertiesOnline has you covered. Learn more about our effective and easy-to-use video builder tool today.

Have Fun with Video and Go Viral

Funniest Real Estate Videos Ever: Could Yours Be Next?

Real estate videos don’t have to be cookie cutter and boring. In fact, you’ll find funny or viral real estate videos are surprisingly popular on YouTube!

Gain Inspiration from these Hilariously Funny Options that Stand Out from the Crown…

• Hand-Out the 4-1-1
Funny but informative, this big budget informational video by Realtor.com features actress Elizabeth Banks addressing common questions first-time buyers and long-term renters typically have about the home buying process – and determining when you’re ready. It’s actually part of a series: “The Home Buying Process in Plain English with Elizabeth Banks.”

• Host a Viral Video Tour
Like this one that points out the obvious in a uniquely entertaining fashion.

• Hone-In on Trouble Spots
One of the funniest and most viewed viral real estate videos, agent Megan Hill Mitchum impersonates the ultra-famous Adele… and parodies the lunacies of buyers and sellers that drive agents nuts.

• Give a New Perspective
Easily recreate your own version of this tongue-in-cheek video about Re/Max (by Re/Max), highlighting the benefits of working for – and with – your brokerage. Or slam-it with your own pop or rap-parody like these creatively clever brokerages.

• Save Future Sales…
In this hilarious but simply done video, agent Rob Golfi rushes to the scene of a home fire to save it – because he may sell it one day!

• Say NO to FSBO
A short, sweet, and funny Old Spice “mocku-mmercial” on agent versus FSBO sales.

• Just for Fun
Blow off some steam and entertain clients with your sense of humor, such as real stuff real estate agents say – or wish they could!

Don’t be shy! Help your videos stand out from the crowd with the help of Properties Online’s latest video builder tool, and you’ll be well on your way to standout real estate videos in just minutes! Take the road less traveled – construct a viral Virtuet today!

Marketing via Drone Video is a Whole New Way of Seeing Real Estate!

Commercial Real Estate is Using Drone Photography and Video in New Ways

You already know drones are great for capturing expansive property views and neighborhood amenities in the residential real estate sector. However, drone video usage in real estate marketing is also an integral facet of commercial real estate. In fact, the commercial sector is becoming increasingly dependent on these midair marvels, with the construction and infrastructure sectors contributing $45B of their $127B market value.

What Commercial Shots are Drones Cashing-In On?
Drone technology is constantly used for determining property maintenance needs, as well as to assist with tasks on construction sites – but their real value to the commercial sector encompasses far more than aerial photography. They are also used to collect intelligence, surveillance, and analytics data. And the drone industry is capitalizing on this.

Mini-Miners
Adding miniaturized versions of sensors to collect a variety of data, drone manufacturers are creating commercial products capable of collecting a massive amount of data in just hours, rather than weeks, storing terabytes of video in a single flight. They are particularly adept at completing those tasks that are dull, dangerous, or dirty – dubbed the “three D’s” of robotics.

Going Where No Man Has Gone (Or Wants To)
Today’s drones are designed with sensors for use surveying massive expanses of land, including cracks and crevices not typically accessible by man, collecting historical data alongside industry clues toward future challenges. But all this data collection comes at a price…

Barriers to Entry
The massive amounts of data collected by drones creates processing, storage, and transfer challenges, most recently solved with cloud-based solutions. And cumbersome Federal Aviation Administration certification and regulations leads to many firms renting equipment or drone services to circumnavigate such headaches. Luckily, however, skilled third-party providers are affordable and abundant in services.

Ready to take a cue from the commercial sector and put video usage in real estate marketing to work for you? Check out the latest video offerings from Properties Online today.

Do's and Don'ts for Real Estate Video Marketing!

Learn the Top Mistakes to Avoid Before Beginning with Real Estate Video

Beginning the journey into video use in real estate marketing may seem like a daunting endeavor. But with the latest video builder tool from Properties Online it can be easier than you think – provided you avoid these common video creation mistakes…

Don’t Go Viral for the Wrong Reasons – Know Before You Go
Before you “go live” with your first video, ensure production success by learning from the mistakes of others:

• Winging It
Videos, particularly bios done on-the-fly, are bad ideas numero uno. This represents you. If you’re going to do it, do it well. Write a script, dress the part, and practice before engaging.

• Lackluster Prep
Not prepping a listing before shooting is like showing up to an open house unshaven, in an old wrinkled tee-shirt, with poop on your shoe and papers hanging out of your briefcase. You’re investing time and money – this disregard will cost sellers.

• Letting it Grow Mold
Typically the local MLS makes it anything but easy to share your marketing videos. Luckily Properties Online Virtuets make it super-easy, with a non-branded IDX-compliant version to add to your local MLS and automatic YouTube syndication for boosting exposure.

• Not Branching Out
You’ll miss out on a massive chunk of potential clients if you never branch-out beyond simple listing videos for your website and MLS. Buyers watch community videos more – and agent finder searches on YouTube increase annually.

• DIY Endeavors
Data undeniably shows professionally produced videos far outperform their DIY counterparts. To maximize marketing effectiveness, you need the help of skilled video production, such as Virtuets video builder tool. Not only can it ensure professional results – it can cut your time investment significantly. The bonus: It’s free with any of the Properties Online family of products.

Get seen for the right reasons with the professional help and guidance of Properties Online, and ensure successful video use in real estate marketing today.