Posts in Real Estate Websites

Virtual Reality and 2-D Video Replace the Traditional Open House

The home shopping process can be long and laborious for sellers, shoppers and realtors alike. Luckily, video usage in real estate marketing has come to the rescue, delivering the time-crunched masses a faster shopping solution.

24/7, 365 Day-A-Year Access
Video and virtual reality (VR) now offers unfettered access to homes on the market, saving a shocking amount of time compared to in-person perusal. No longer are sellers repeatedly forced to clean and vacate for showings, or realtors’ schedules stretched to accommodate looky-loos. Potential buyers can browse the inside of homes at their convenience, in privacy, making contact for only those listings they are seriously interested in.

Easy Setup
Far from the creation nightmare most agents assume, video listing tools and VR services offer easy compilation and editing. All an agent has to do is create the canvas with the right home staging and professional quality photography to take advantage of video usage in real estate marketing.

Tips to Achieving Winning Video Results
Whether you hire a professional or D-I-Y, quality counts. Gorgeous photographs of clean, well-lit, clutter free areas show a home in its best light. Walk-throughs and/or floor plan sketches can showcase the crucial information buyers need to take the plunge.

Providing enough – but not excess – content is key, with most listing and neighborhood market videos in the 2-4 minute range. Cover main features, unique facets, and buyer favorites like walk-in closets and storage, including a brief call-to-action to inspire interested buyers to reach out and learn more.

With added neighborhood area and amenity videos, the market is made easily accessible even to out of town shoppers, widening the potential buyer pool and driving additional traffic to your listing through enhanced SEO and social sharing.

Burned out on open houses? So is everyone else. Discover a better way, putting video usage in real estate marketing to work for you today. Learn more from Properties Online today.

Make Your Next Open House a “Live” Video Event

Pack hundreds of qualified buyers in the doors without maxing out occupancy levels at your next open house with the latest in real estate selling trends: Live streaming video. Agents are jumping aboard the bandwagon of this latest listing craze – and with good reason. Studies show when a listing has a video attached, interest increases a staggering 403%.

Live On the Scene: Your Local Agent
Real estate agents are increasingly casting themselves as the directors and on-camera hosts of area open house events, touting their latest listings via live streaming and social media platforms such as Facebook Live.

The Grand Trifecta of Benefits
Agents hosting live events earn a hefty payback…

  1. Showcasing the home to a larger pool of potential buyers.
  2. Providing essential information in a convenient format which is of huge value to shoppers.
  3. Leveraging the event to expand their online presence and reputation.

How Does It Work?
Agents hosting live open houses typically guide viewers through the home, accepting questions posted in the ‘comments’ section of the hosting service. Questions are answered live, much like a call-in radio show. After the event, insightful agents review questions and comments, posting necessary information on missed opportunities in a follow-up.

Beyond the Open House
Footage of the event remains available online as long as needed, and can be shared via an endless variety of social media platforms for added exposure. With contact information gathered from each participant, agents are free to follow-up post-event as well. Contact is typically well received, thanks to the unmatched capability of video and live streaming to display your personality and create an immediate personal connection.

Make your next open house a lot more compelling with the latest in real estate selling trends from live streaming to informational and personal promotion videos. Take full advantage of today’s video sales technology with the help of Properties Online today.

Designer “Eye Test” Which Feature Do Buyers Like Better?

Real estate selling trends come and go, particularly when it comes to home design. Unfortunately, this can make for a frustrating experience for sellers looking to make the most out of a home update with a few key investments.

What are the Home Features Buyers Want Right Now?

  • Quartz or Marble?
    Slightly more expensive, quartz is three-times more popular than porous, stain-prone marble. As with many home feature choices, durability and maintenance are a key consideration in countertop choice.
  • Hardwood or Carpet?
    Though carpet may be considered in the rare, snow prone climate, all-in-all, hardwood is the winner due to its lower-maintenance, durable surface.
  • Light or Dark Cabinets
    Lighter cabinets win out over darker alternatives due to their capacity to brighten a space and make it look bigger. Though either light or dark can be beautiful, however, contrast is essential. If cabinets are light, contrast with dark counters and medium floors (or vice-versa).
  • Gas or Electric Stove?
    Gas is the clear winner for buyers, with faster, more uniform cooking and more economical operation when compared to electric stove models.
  • Claw-Foot or Soaking Tub?
    Well-designed soaking tubs (not 90s-era jet tubs) offer a spa-like feel that goes beyond what ‘looks-only’ claw-foot fare provides.
  • Sub-Zero or Viking Appliances?
    Sub-Zero appliances barely edge out Viking, with the key point to ponder: providing buyers what they would expect for your home genre. (Luxury buyers expect high-end fare.)

Design Features that are Neither Here Nor There
Real estate selling trends point to these design features as a toss-up, with home shoppers showing no clear preference in either direction:

  • Subway or Basket-Weave Tiles
  • Bay or Floor-to-Ceiling Windows

Are you building your reputation by helping sellers make the most out of their greatest investment? Stay up on the latest real estate selling trends and boost your success with the help of Properties Online today.

Stay Safe when You Use Drone Photography and Honor Other’s Privacy

As drones become ever more popular in the business and home entertainment sectors, privacy concerns abound – and incensed Americans are taking offensive action. With some states allowing private citizens to shoot at drones, safety and the protection of privacy and property are becoming an increasingly important facet with drone video usage in real estate marketing.

How Can You Protect Yourself?
New drone legislation proposals are turned in to states and cities daily. In 2015 alone, 45 states considered 168 pieces of drone legislation. Complicating matters, the FAA is maintaining its right to control where drones are allowed to fly, splitting authority between federal and state governments – with additional pending lawsuits/legislation to come.

Avoid Privacy Issues When Flying Drones
Since no one currently holds the authority to broadly protect privacy surrounding drone usage over people’s homes, common sense politeness is encouraged, especially surrounding drone video usage in real estate marketing, to protect your brand image.

Ask for permission, not forgiveness.
Don’t fly over private property, such as around neighbors’ homes for an aerial view, without asking first. 20 states have drone laws, with many on the books surrounding photography/videography. (Oklahoma recently enacted legislation protecting homeowners who shoot down drones not in public airspace over private property.)

Don’t disturb the peace.
Fly at a reasonable hour, trying to disrupt the daily lives of others as little as possible.

Never fly over people.
Or clueless creatures ranging from playful dogs to toddlers, who could become injured – or injure your drone.

Be friendly.
If a public spectator inquires what you are doing, reply in a friendly, accommodating tone. Your actions will have a huge impact on public opinion of drones – and your business.

Stay up on the latest drone legislation, ensuring compliance with video usage in real estate marketing with the help of the latest drone news from Properties Online today.

Real Estate Video & Marketing Go Hand-In-Hand

Real Estate Video & Marketing Go Hand-In-Hand

Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.

Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.

What are the Key Steps to Video Email Marketing Success?

Labeling
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.

Segmenting
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.

Timing
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.

Tracking
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?

Function
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.

Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.