Posts in Real Estate Websites

Single Property Websites – Put the Web to Work for You

Having a hard time keeping up with your workload? Taking advantage of the latest online trends in real estate can take a load off your shoulders. Single property websites deliver, benefiting a broad spectrum of end-clientele. Easily customizable for use with real estate sales, rentals, commercial properties, relocation services and more, Real Estate Sites’ single listing domains provide more information in a laser-focused, customizable listing space that’s perfect for shoppers and in a format that gets sites up and running fast.

Why Are Single Property Websites So Great?

– That ‘Special’ Feeling
Worthy of their own little slice of the internet, single property websites offer an exclusive feel, standing out against the competition.

– No Distractions
Dedicated to one home, no competing listings will vie for the attention of shoppers. A home won’t be lost among a sea of listings, or be navigated away from your space.

– Outside-the-Box Inclusions
Include all the information you want – right where you want it: Large, multitudinous images, listing video tours, school, park, restaurant information –even your own sidebar or header agent advertisement.

Professionally Designed, Affordable Websites – Fast
Choose from hundreds of existing design combinations and real estate images – or use your own, designing a custom site quickly and easily. Customize a layout and header, or take advantage of fast default options and let us do the design for you.

Everything You Need to Market Your Properties Online
Create stunning video to post on your site, taking advantage of Virtuets, our free video listing creation tool, free with Real Estate Sites. Make sharing fast with built-in posting tools for today’s most popular social networks and listing services, or upload unlimited documents and flyers for printing.

Are you missing out on trends in real estate that could work to your benefit? Take full advantage of online sales opportunities with single property websites and the array of time-saving tools available from the Properties Online family today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.

For Sale by Owner Went High Tech with Video

TIps for Creating a Winning FSBO Video Listing

Want to take advantage of video usage in real estate marketing for your FSBO listing? Pull it off like a pro for far less dough with these winning tips.

Speed Your Home’s Sale with these YouTube Video Tips:
Whether you’re shooting still photos or video…

  • Look to Lighting
    Use natural light whenever possible, taking advantage of the natural illumination of late afternoon.
  • Set the Stage
    Consider repainting, using colors like Benjamin Moore’s Revere Pewter, to help walls pick up light and pop. Leave only enough furniture to suggest placement, removing personal property and valuables that could attract miscreants.
  • Wow-Them
    Focus on highlighting unusual details, thinking back to what made your home first stand out for you: Amazing views, the pool, a sweeping staircase, etc. Then go to other attention-grabbers like the kitchen, master bedroom, baths and walk-in closets.
  • Build Excitement
    Carefully order clips to create a ‘tour’ effect.
  • Treat it Like a Voice Mail: Keep it Brief
    Buyers perusing hundreds of available properties don’t have the time to spend on a sit-com length video of your home. Keep it brief – two minutes max – highlighting your home’s best features and providing relevant information – not fluff.
  • Consider a Professional Photographer or Videographer
    This doesn’t mean you shouldn’t shoot the photos or video yourself. Just be aware glitches like bad lighting and shaky camera shots can turn buyers off – and send them looking elsewhere. For an investment of $300-700, you could earn more for your home – or facilitate a faster sale.
  • Don’t Re-Invent the Wheel
    Take advantage of affordable video creation tools like Virtuets to create professional-looking property videos in a snap.
  • Be Social
    Make the most of video usage in real estate marketing by sharing your video via social media venues.

Put video usage in real estate marketing to work for you. Take advantage of the tools professional agents use. Contact Properties Online to learn more today.

Virtual Reality and 2-D Video Replace the Traditional Open House

The home shopping process can be long and laborious for sellers, shoppers and realtors alike. Luckily, video usage in real estate marketing has come to the rescue, delivering the time-crunched masses a faster shopping solution.

24/7, 365 Day-A-Year Access
Video and virtual reality (VR) now offers unfettered access to homes on the market, saving a shocking amount of time compared to in-person perusal. No longer are sellers repeatedly forced to clean and vacate for showings, or realtors’ schedules stretched to accommodate looky-loos. Potential buyers can browse the inside of homes at their convenience, in privacy, making contact for only those listings they are seriously interested in.

Easy Setup
Far from the creation nightmare most agents assume, video listing tools and VR services offer easy compilation and editing. All an agent has to do is create the canvas with the right home staging and professional quality photography to take advantage of video usage in real estate marketing.

Tips to Achieving Winning Video Results
Whether you hire a professional or D-I-Y, quality counts. Gorgeous photographs of clean, well-lit, clutter free areas show a home in its best light. Walk-throughs and/or floor plan sketches can showcase the crucial information buyers need to take the plunge.

Providing enough – but not excess – content is key, with most listing and neighborhood market videos in the 2-4 minute range. Cover main features, unique facets, and buyer favorites like walk-in closets and storage, including a brief call-to-action to inspire interested buyers to reach out and learn more.

With added neighborhood area and amenity videos, the market is made easily accessible even to out of town shoppers, widening the potential buyer pool and driving additional traffic to your listing through enhanced SEO and social sharing.

Burned out on open houses? So is everyone else. Discover a better way, putting video usage in real estate marketing to work for you today. Learn more from Properties Online today.

Make Your Next Open House a “Live” Video Event

Pack hundreds of qualified buyers in the doors without maxing out occupancy levels at your next open house with the latest in real estate selling trends: Live streaming video. Agents are jumping aboard the bandwagon of this latest listing craze – and with good reason. Studies show when a listing has a video attached, interest increases a staggering 403%.

Live On the Scene: Your Local Agent
Real estate agents are increasingly casting themselves as the directors and on-camera hosts of area open house events, touting their latest listings via live streaming and social media platforms such as Facebook Live.

The Grand Trifecta of Benefits
Agents hosting live events earn a hefty payback…

  1. Showcasing the home to a larger pool of potential buyers.
  2. Providing essential information in a convenient format which is of huge value to shoppers.
  3. Leveraging the event to expand their online presence and reputation.

How Does It Work?
Agents hosting live open houses typically guide viewers through the home, accepting questions posted in the ‘comments’ section of the hosting service. Questions are answered live, much like a call-in radio show. After the event, insightful agents review questions and comments, posting necessary information on missed opportunities in a follow-up.

Beyond the Open House
Footage of the event remains available online as long as needed, and can be shared via an endless variety of social media platforms for added exposure. With contact information gathered from each participant, agents are free to follow-up post-event as well. Contact is typically well received, thanks to the unmatched capability of video and live streaming to display your personality and create an immediate personal connection.

Make your next open house a lot more compelling with the latest in real estate selling trends from live streaming to informational and personal promotion videos. Take full advantage of today’s video sales technology with the help of Properties Online today.