If you’re a fan of reality TV and those fix-it-and-flip-it shows, you’ve probably noticed that in addition to the show’s host(s), there’s typically one constant: The photographer. And there’s good reason for this. Those skilled in real estate selling know photography can make or break a potential buyer’s attraction to the property, limiting showings and potential offers.
First Impressions are Everything
While it may not be easy to figure out what makes a good photo, identifying bad ones is pretty easy. So how can the average agent ensure better shots? Consider:
What do you want the viewer to see?
Draw the viewer’s eye to what you want them to remember: A stunning fireplace; industrial appliances; a massive pool… When taking shots, focus on this feature, omitting surrounding unnecessary and distracting objects.
Have you lost the bigger picture?
While ‘zooming in’ on key features, be careful not to literally lose the bigger picture. In focusing on those industrial kitchen appliances, did you fail to reveal the kitchen size and layout? Wider shots help buyers make sense of what they’re seeing. Figure out what angle works best, and take lots of photos, zooming in/out.
Are photos too dark?
Brighter is better. That being said, lean toward natural light over light fixtures, allowing a space’s charm to shine through. Clear days are ideal. If lighting washes out shots in rooms with large windows, consider timing: Maybe a morning/afternoon shot or cloudier day could improve the outcome.
Did you skip prep work?
Eradicate clutter, ugly stains, magnet-covered fridges and unmade beds pre-session. Tidy = clean and low-maintenance in the buyer’s eye.
Are your photos tech-poor?
Skip the smartphone for a high-def digital camera – or hire a pro.
Real estate selling can be a tricky business – but photography doesn’t have to be. Get the tips and tricks you need to ensure success with the help of Properties Online today.