Posts in Website Tips

Social Marketing Tips Clients ‘Like’

Marketing on social media sites is integral for agents, yet many have only scratched the surface of their social media potential. In today’s real estate marketing tips, we’ll take a look at maximizing this potential, and how to get potential customers to ‘like’ you… Before they ‘swipe left’ on your brand.

Seven Ways to Step-Up Your Social Marketing Game

– Make Sharing Simpler
With a responsive layout, clear photography, easy to find/use buttons including favorites and links to other social sharing sites.

– Take Advantage of Facebook Groups
Link Facebook Groups to your FB page, using them to boost networking and offer additional client services. Monitor questions buying/selling clients are looking for help on in the group, and show off your expertise!

– Share More, with Reviews & Services
Enable both reviews and services to gain referrals (the best kind of marketing collateral), allowing clients to make appointments or message you with questions and simplifying the ‘connection’ process.

– Add a Cover Video
Facebook promotional videos far surpass page cover photos, instantly grabbing visitor attention. (Don’t forget a matching call-to-action button, such as ‘book now’ for free consultations.)

– Go Live
At a property, promoting a behind-the-scenes, unedited ‘scoop’ on new listings.

– Get Chatty
Building a Facebook Messenger chatbot through Sprout Social to answer common questions, offer impressive turnaround on inquiries, and cut down on your workload. Include closest listings by zip code, listings by price range, how to prep a home for sale, and more.

– Build Trust
With frequent posts, infographics, how-to videos, and other free real estate marketing tips. These are some of the easiest ways to build rapport without openly ‘pushing’ your services.

Eighty-four-percent of boomers and 94% of millennials rely on the Internet to search for their future home. How big a slice might you be missing out on with lackluster, behind-the-times marketing schemes? Step things up with the help of these and other real estate marketing tips from Properties Online today.

Tips for Using Music in Your Real Estate Videos

Professionals are increasingly turning to real estate video marketing to showcase listings. However faux pas abound, from shoddy photos and footage, to irritating, offensive background music that sends potential clients screaming (while covering their ears) in the opposite direction. In today’s video marketing tips, we’re going to look closer at the latter, lending an ear to learning about music selection…

(Don’t) Play that Funky Music
Instead of Dick Clark’s top 40 countdown hits, real estate video marketing should take advantage of instrumental music tracks that set a warm, relaxed tone, engaging the listener, but not overpowering the message (the home listing). Recognizable tunes that have the viewer singing/humming along shift attention from the home to the music, which is not where you want to be. Match your selection to the pace/content of listing video content to add interest, keeping prospects engrossed in the experience.

What About a Voice-Over?
Most videos don’t need a voice track at all. A simple text cue of home features works better, especially with regionally-specific accents (Texas, Tennessee, New York, New England).

Jam-Free Music Access
To avoid legal hoopla (legal action and fines), look to ‘royalty-free’ music. With royalty-free music, you pay one set price, and can use it over-and-over (separately on videos, website, blogs/vlogs) at no additional cost. Watch out for music that’s not royalty-free, or you’ll be forking over every time someone clicks on your video link.

Where to Find Music to Sway Customers
Virtuets, the latest video builder tool from Properties Online, offers a host of royalty-free music for your selection. This service is free with most of our products. Prefer to do-it-yourself, or looking for a wider selection? YouTube also provides free, royalty-free music to account holders. For a small fee, sites like Pond5 and AudioMicro.com also offer realty-specific options.

Sway customers with winning real estate video marketing tips. Set yourself on the path to success with the help of PropertiesOnline today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Think Outside the Box: Online Reputation Management Tips

Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90% of agents utilize social media as part of their marketing arsenal, 56% pay absolutely no attention to how their reputation is affected by such online activities. Are you making faux pas that could cost you financial success down the line?

Reputation is Everything
A few unflattering posts or bad reviews can really pummel your personal brand. Protect yours with these real estate marketing tips…

-Search Your Name
If you’ve ‘liked,’ commented on, or shared anything, you have a reputation. Investigate using different search engines, browsing through several results pages. Try different combinations of your personal/business/screen names. Do the same on each social media site.

-Dump Old/Bad Accounts
Reinvent yourself, closing accounts that negatively reflect on you.

-Take Control of Your Image
Join professional social sites, in addition to more common ones. Create positive posts, which are shown to appeal to consumers. Ask your clients for positive reviews/recommendations, frequently contributing professional blog content filled with useful, intelligent information.

-Set-Up Alerts
Be vigilant, setting up search engine alerts via Trackur, Social Mention, or Google Alerts, to inform you of when your name/business is mentioned online.

-Take Care with Negative Reviews
Be polite at all times, even if the post seems unfair. Allowing customers to post directly on your site offers better control. Take the high road, turning negatives into positives by apologizing publicly and proposing solutions. Once you’ve made peace, privately ask the offended party to remove the comment.

-Separate the Personal & Professional
As much as possible, keep your personal/professional lives separate, maintaining different profiles for personal and business social media accounts. (Create a personal account that omits your legal name, if need be.)

What does your online presence say about you? Step-up your game with the latest technology and real estate marketing tips from Properties Online today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Common Video Marketing Assumptions and How They’re Costing You

Everybody and their grandma knows video is the wave of the future on the Internet. If you’re pretending it’s not, because you’re afraid it’s too time consuming or too expensive, you’re making assumptions – and they’re going to cost you…

Here’s What You Really Need to Know about Video Real Estate Marketing:

– It’s not time-consuming.
Given the right video building tool, you can create a professional-quality video in just minutes!

– It’s not expensive.
In fact, this service is FREE with most Properties Online products.

– Getting started is the hard part.
Getting started is the biggest obstacle preventing most agents from taking advantage of video usage in real estate marketing, mostly due to misplaced fears and assumptions. It’s not as hard as you’re making it. Really. (Remember that first smartphone?)

– You have everything you need in your pocket/purse.
A decent smartphone (iPhone/Galaxy) is all you need for quality photography/video footage. Video apps are free. A camera rig (tripod) is optional.

– You’re not recreating The Grapes of Wrath.
The best videos are professional-looking, short, and to-the-point, including only must-have information. This significantly shrinks camera duties. If you’re not sure what to do, performing a few quick YouTube searches for real estate videos will net tons of ideas.

– Video is integral to marketing success.
If you want your marketing efforts to earn you an actual return, you cannot hide from modern marketing and sales. You must embrace changes, pay attention to them, and be the first to seize these opportunities. Differentiate yourself from the ever-growing competition, build your brand and stand out as a leader in the market.

– It’s no gimmick.
Those with addresses pop-up on the first-page of Google, boosting exposure. Viewers spend 100% longer on these video pages, retaining 95% of the message (versus 10% with text), and sharing 1,200% more often.

Are you watching the video bandwagon go by? Up your real estate marketing game with Properties Online today.

What's Trending for 2018?

Realtor.com Shares Tips for Selling that Listing in Two Weeks

Sellers in a rush to leave their current home? Selling a home super-fast is possible – with the right tactics. In today’s real estate selling tips, we’ll look at advice from the experts at Realtor.com on how to sell a home fast, bringing in buyers in 2 weeks or less to seal the deal.

Cinch a Speedy Sale with these Expert Real Estate Selling Tips from Realtor.com:

1. Entice with price.
In real estate, price is everything, affecting whether a property sits or sells. The asking price says a lot about the seriousness and motivation of the seller. Consider listing at an aggressive, not ambitious asking price if you want to move the home fast.

2. Make it irresistible.
Dress it up. Stage it. Give it that ‘wow’ factor. You want to create ambiance on the level of a home decorating magazine. Sellers new to the concept of staging? Giving them a few tips ensures success.

3. Set a deadline…
A deadline for receiving offers. Think ‘Black Friday’ when it comes to real estate: You want to move your product (house) fast, and have priced accordingly – good deals don’t last.

4. Offer incentives.
Consider sweetening the deal by offering to contribute to the buyer’s closing costs, throwing in a year’s worth of cleaning services, or contributing to homeowner’s association dues. Get creative and tailor your offerings to what’s important to buyers in your market.

5. Tell your neighbors.
Someone may have a friend interested in moving to the neighborhood, or a family member who wishes to be closer.

6. Stay flexible.
It’s important to roll with the punches throughout the process. If someone wants to see your home at 6 pm in the middle of dinner – let them in with a smile.

Looking for winning real estate selling tips to help you move listings fast? Find them on Properties Online today.

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