Posts in Property Website

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Think Outside the Box: Online Reputation Management Tips

Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90% of agents utilize social media as part of their marketing arsenal, 56% pay absolutely no attention to how their reputation is affected by such online activities. Are you making faux pas that could cost you financial success down the line?

Reputation is Everything
A few unflattering posts or bad reviews can really pummel your personal brand. Protect yours with these real estate marketing tips…

-Search Your Name
If you’ve ‘liked,’ commented on, or shared anything, you have a reputation. Investigate using different search engines, browsing through several results pages. Try different combinations of your personal/business/screen names. Do the same on each social media site.

-Dump Old/Bad Accounts
Reinvent yourself, closing accounts that negatively reflect on you.

-Take Control of Your Image
Join professional social sites, in addition to more common ones. Create positive posts, which are shown to appeal to consumers. Ask your clients for positive reviews/recommendations, frequently contributing professional blog content filled with useful, intelligent information.

-Set-Up Alerts
Be vigilant, setting up search engine alerts via Trackur, Social Mention, or Google Alerts, to inform you of when your name/business is mentioned online.

-Take Care with Negative Reviews
Be polite at all times, even if the post seems unfair. Allowing customers to post directly on your site offers better control. Take the high road, turning negatives into positives by apologizing publicly and proposing solutions. Once you’ve made peace, privately ask the offended party to remove the comment.

-Separate the Personal & Professional
As much as possible, keep your personal/professional lives separate, maintaining different profiles for personal and business social media accounts. (Create a personal account that omits your legal name, if need be.)

What does your online presence say about you? Step-up your game with the latest technology and real estate marketing tips from Properties Online today.

Market Your Properties for Success With Specialized Tools

Build an Empire with Multiple Listing Marketing (MLM) Tools

From small independently owned offices to corporate real estate giants, the MLM tools at Properties Online have you covered. Built to scale for affordability and convenience, our marketing solutions offer a proven means for driving traffic directly to your business.

Put Your Property Marketing on Autopilot
Generate dynamic single property websites, listing videos, printable PDFs, and a host of other beautiful marketing collateral automatically from your data feed. You’ll stay ahead of the competition and employ the latest technology trends from social sharing to smart lead capture (text for information) services.

Proven Marketing Tools from the Industry’s Original & Leading Property Website Provider
Founded by a small group of brokers and agents seeking to improve their online marketing options, Properties Online’ MLM tools can help you market a massive amount of listings – fast. Our straightforward pricing construct and contract-free plans offer a host of time-saving solutions for brokers, agents, MLS boards, property managers, lenders, and other real estate marketing professionals.

Turnkey Solutions
Looking for all the bells and whistles? Our Listings Unlimited system from brokers and MLS boards will cover your marketing needs from A to Z, taking listings from your MLS or XML feed for automatic website, video and collateral creation.

Put a Stamp on It
Build your brand with print and web-based marketing collateral that is easily generated, yet still fully controlled by you, including:
– Co-branded Marketing: Invite your agents to create a free user account, or charge a nominal fee, co-branding all of your firm’s marketing materials and taking advantage of our discounted, per-listing pricing.
– Custom branded URLs and website logos in any color scheme.
– A ‘welcome’ message agents see each time they login.
– Branded emails on all leads and inquiries.
– Advertisements on all property marketing collateral.

Become the master or you domain. Learn more about the wide array of MLM tools for boosting your business. Contact Properties Online today.

Designer “Eye Test” Which Feature Do Buyers Like Better?

Real estate selling trends come and go, particularly when it comes to home design. Unfortunately, this can make for a frustrating experience for sellers looking to make the most out of a home update with a few key investments.

What are the Home Features Buyers Want Right Now?

  • Quartz or Marble?
    Slightly more expensive, quartz is three-times more popular than porous, stain-prone marble. As with many home feature choices, durability and maintenance are a key consideration in countertop choice.
  • Hardwood or Carpet?
    Though carpet may be considered in the rare, snow prone climate, all-in-all, hardwood is the winner due to its lower-maintenance, durable surface.
  • Light or Dark Cabinets
    Lighter cabinets win out over darker alternatives due to their capacity to brighten a space and make it look bigger. Though either light or dark can be beautiful, however, contrast is essential. If cabinets are light, contrast with dark counters and medium floors (or vice-versa).
  • Gas or Electric Stove?
    Gas is the clear winner for buyers, with faster, more uniform cooking and more economical operation when compared to electric stove models.
  • Claw-Foot or Soaking Tub?
    Well-designed soaking tubs (not 90s-era jet tubs) offer a spa-like feel that goes beyond what ‘looks-only’ claw-foot fare provides.
  • Sub-Zero or Viking Appliances?
    Sub-Zero appliances barely edge out Viking, with the key point to ponder: providing buyers what they would expect for your home genre. (Luxury buyers expect high-end fare.)

Design Features that are Neither Here Nor There
Real estate selling trends point to these design features as a toss-up, with home shoppers showing no clear preference in either direction:

  • Subway or Basket-Weave Tiles
  • Bay or Floor-to-Ceiling Windows

Are you building your reputation by helping sellers make the most out of their greatest investment? Stay up on the latest real estate selling trends and boost your success with the help of Properties Online today.

Tips to Marketing Your Listings via Easy Websites

Marketing Your Listing Online
Marketing Your Listing Online

Tired of toiling to keep up with business-related websites and countless social media platforms alongside the multitudinous demands of your clients? There’s a faster, easier, and more affordable solution to your marketing woes…

Make life easier with these real estate selling tips for marketing listings:

  • Get out of HTM-hell.
    Tired of puzzling out code? Create a modern, dynamic and mobile-ready website in minutes that’s fast and easy to update all by yourself. Goodbye web design fees! Choose from dozens of design combinations, with default or customized text, graphics and images. Add unlimited custom pages and documents for function and ease, and keep prospects glued to your site with full MLS listing data and search features.
  • Get personal.
    With free single property listings with your website subscription. Top real estate selling tips point to single property sites as THE way to secure more listings.
  • Stop repeating yourself.
    Instantly feed listing details added to your agent website to major real estate listing portals like Trulia, iPropertySearch, and many more with free listing syndication. Then create a viral marketing campaign without “liking,” “sharing,” and “tweeting” yourself to death daily with built-in social networking tools and a free Facebook App that automatically links and dynamically updates.
  • Keep up with the times.
    Quickly creating videos for your listings that directly upload to YouTube and boost your conversion rate and SEO search rankings on Google.
  • Don’t reinvent the wheel.
    Clients want listing flyers? Take off your graphic design hat and let your website work for you, automatically generating flyers with the click of a mouse for email (PDFs), Craigslist, or print.
  • Speed up traffic.
    Generate QR codes to more quickly guide prospective clients to your listing website, then capture leads quickly with Lead Alert text messaging.

Looking for a few more real estate selling tips to help you take a load off? Soothe yourself with the help of PropertiesOnline.

Rethinking Search Parameters: Lifestyle & Commute Dominate Over Size/Price

Time to Find That New Home
Time to Find That New Home

Do you currently value homes based solely on bedrooms, baths, and square footage? You – and sites like Realtor.com, Zillow, and Trulia – may want to consider moving to a new neighborhood. Where are we off to in such a hurry?

Meet the new kids on the block…
Lifestyle, affordability and commute. These three amigos can make finding the right home for buyers infinitely easier – all with the help of data analytics searches, the latest in real estate trends.

What the heck is that?
Unlike data searches, which generate an overwhelming glut of options for buyers based on search parameters like bedrooms, baths, price, and location, data analytics searches can help pinpoint a few top houses in a market area that best match a buyer’s needs.

Chuck your thinking cap
You’ll no longer have to try to prioritize thousands of pieces of data in an attempt to solve the puzzle of each client’s perfect housing solution. Reshaping the search experience, analytics search engines like TLCEngine.com take buyers from daydreams to actionable information on…

  • Affordability
    Focusing exclusively on price can result in missed opportunity: Home insurance, utilities rates, homeowner’s association fees, and more can all effect the overall monthly cost of owning a home. Data analytics can help determine if that house with a higher price tag may ultimately end up costing less.
  • Lifestyle
    HomeJunction.com connects buyers with home locations based on everything from demographics and schools to coffee shops and places of worship, whatever’s hot in real estate trends.
  • Commute
    Data analytics can even help determine the best home locations for a given maximum commute time, and the cost of a single vehicle rather than two cars (for walkable/bikeable locations). This can help determine if centrally located, higher-priced homes beat those in the ‘burbs.

Brain experiencing data loss? Take a load off with the help of Properties Online today.