Posts in Property Website (page 3)

How Facebook is Cornering the Property Market

Facebook has more than 1.31 billion active users. According to NAR (the National Association of Realtors), 90.5% of real estate agents and brokers use social media to some extent. In a study of traffic sources conducted by Properties Online, using Google Analytics, single property websites received the most referrals (50%!) from Facebook.

Changes to Craigslist in late 2013 mean that referral traffic from the site can no longer be measured. This gives Facebook a boost in ratings, so to speak. And the social networking giant is doing all it can to maintain its place at the top.

Twitter has been growing, but hasn’t had the impact on real estate professionals that Facebook has. Still, at more than 645 million users, the social media site is a significant force, with a lot of potential. One problem for real estate listings is that Twitter is home to A LOT of information. Tweets can easily get lost and end up unseen. But there is something to the platform – something that has had Facebook on alert for a long time.

You may have noticed the subtle integration of some of Twitter’s features into Facebook this year. Actually, just before the New Year, Facebook began by renaming its ‘subscribe’ and ‘hide all’ options with ‘follow’ and ‘unfollow.’ Facebook is using an algorithm—based on your usage—that then controls the content that appears in your newsfeed.

Another Twitter-ish update was the move to ranking link posts from publishers higher in the newsfeed. This seemingly small change led to big things for Facebook, with publisher content referral traffic from Facebook rising 50%, to account for over 15% of all social referrals. At the same time, mind you, Twitter referrals decreased four percent.

Now, as we know, Facebook is great for sharing photos and videos (and this is great for real estate professionals). But Facebook saw Twitter’s edge when it came to user-generated content and changed its algorithm to rank text-only status updates from users higher in the newsfeed. Their research showed them that users respond positively to these types of updates, and that they prompt more of the same. So, that that and run with it – share your thoughts about a listing, the market, anything of interest, with your Facebook followers.

Facebook may never replace Twitter when it comes to real-time news, but it doesn’t need to. And while a full-blown social media presence is great, if you can pull it off, you don’t need that, either. Facebook is a fantastic option for busy real estate professionals, and it’s gotten even better in 2014.


Leverage Facebook Messenger for Lead Generation and Conversion

Easy Social Media Posting from Single Property Websites

Individual property websites are a great way to showcase listings – they tell both the seller and potential buyer that the home or property has worth and value. They’re also incredibly easy to set up and maintain. And easy social media posting from single property websites is one of their most useful features. The ability to quickly and easily add your listing to social networks, such as Facebook and Twitter, makes sharing your individual listing websites a breeze.

Promoting your single property websites through social media allows you to market online in a streamlined way, right where your local buyers and sellers are.

“Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale, thanks to the wide reach of the internet,” clarifies Amanda Cornelius, co-founder and CEO of Properties Online.

Each time you post a listing to your Facebook page, for example, you open the opportunity for someone to pass that listing on. As the housing market bounces back, you’ll find more and more of your “marketing” can be done this way – organic sharing, through real people.

The great thing about the social media and single property websites connection is just how easy it is. For clients of Listing Domains – one of the leading individual listings web products available – posting to Facebook, for example, can be done on an automated basis via an app that allows the agent to add all of his or her listings to Facebook, without any effort whatsoever.

Once listings are added through the app, the agent’s Facebook profile will dynamically update as he or she adds, edits or removes properties from Listing Domains.

If you want to start by promoting your listings is the best possible way, and finish by marketing them through a simple but extremely effective method, you need to be using individual property websites. And you need to be taking advantage of the fabulous benefits they offer – such as social media syncing.

Get started now!

Buyer Feedback is Essential

Buyer feedback: Few things are this important to a real estate professional when it comes to the sale of a home.

Buyer feedback. Few things are this important to a real estate professional when it comes to the sale of a home. Buyer feedback is essential. It helps you to know what you’re doing right and what you need to change or improve.

Indeed, says Properties Online CEO and co-founder Amanda Cornelius, “One of the most important questions you can ask a potential buyer who has just finished viewing a home is, ‘What did you think about this house’?”

Make a habit of asking other agents and open house visitors several questions, including:

1. What was your overall impression of the house or property?

2. What did you like most about the home?

3. What did you like least about the home?

4. How do you compare this home with others you are viewing and considering?

5. How do you feel about the price? Is it accurate? Underpriced? Overpriced?

6. What would it take for you to make an offer today?

It can be challenging to ask these questions face-to-face. For one, it would be tremendously time consuming. For another, open home visitors and brokers may feel put on the spot, preventing them from being completely frank in their replies.

This is yet another way single property websites save the day.

A built-in property feedback system enables you to send a feedback request form to agents and to open house visitors, soliciting their feedback about the property.

This free tool allows you to obtain critical buyer feedback – a great way to help you negotiate needed changes with your sellers.

Home sellers often don’t realize how important it is to have their agent who can tell them the truth about their property – the good, the bad and the ugly. There will be no sale if a listing agent isn’t honest with their client about what will make the home more appealing to buyers, and an agent can gather this critical information simply by using a property feedback system.

4 Key Features of Effective Real Estate Sites

There are 4 key features of effective real estate sites that every agent should start with.

Creating a real estate site is an important step in establishing yourself as a savvy, experienced real estate professional that can add lots of value to their clients. But not all real estate sites are created equal. There are 4 key features of effective real estate sites that every agent should start with.

To be truly effective, a real estate site should include the following features:

1. An effective agent site should be optimized for Search Engines
To make the most of search engine traffic, you need to have control over your meta tags. Ideally, the company who hosts your website should submit it to major search engines to make sure it is indexed quickly and properly.

2. An effective real estate website should include built-in social networking tools
These tools enable you, and your website visitors, to easily add your website to social networks such as Facebook or Twitter. The best websites also enable you to build widgets that get automatically updated whenever you add or remove a listing. These widgets can be posted to social media outlets including a blog if you have one.

3. An effective agent site should include real-time lead alerts
Immediate follow up on website visits is extremely important. The best agent websites include tools that send your website leads, in real time, to your text enabled cell phone.

4. An effective real estate site gives you easy access to the website’s statistics
Websites are live creatures that require constant tweaking and monitoring. But the only way you can improve your website’s performance and its appeal to prospects is by having access to statistics that show you how people behave on your site. Quality agent sites include live stats that allow you to track where your visitors are coming from and what they are doing on your site. This enables you to tell if a marketing campaign is working.

In addition, your agent site should have a built-in Google Analytics tool that enables you to easily install Google Analytics on your website. This is an invaluable tool that can provide you with lots of info on your site’s performance.

Remember: it’s not enough to have an agent website. Make sure you sign up with a company that provides high quality, professional looking, effective websites.

How to Establish Yourself as a Real Estate Expert

Here are some quick tips on how to establish yourself as a real estate expert.

These days, competition in the real estate space is so fierce, that it’s not enough to BE an expert in your field – you have to show prospects that you are indeed knowledgeable and can give them added value, beyond what others can give them. Making your mark as a successful real estate professional means you have to be the real estate expert you’d want to hire. Here are some quick tips on how to establish yourself as a real estate expert.

“While there was once some fear that the rise of the Internet would eventually replace real estate agents, the opposite has shown to be true – buying and selling a home are such important, complex transactions that people will always feel better doing them with the help of a real estate professional. And the Internet has proven to be a incredible tool in helping agents establish themselves as experts,” says Amanda Cornelius, co-founder and CEO of Properties Online. And she couldn’t be more right.

The Internet is not going to replace real estate agents. But it is going to separate the real estate experts from the amateurs, and it’s doing it already.

First and foremost, establish yourself as a real estate expert by setting up a professional agent website. You want an amazing looking website that is easy to navigate, user friendly and that includes all of the information buyers and sellers are looking for in an attractive format. A well designed real estate site will immediately set you apart from the crowd.

Once your agent site is live, you should turn your attention to social media. Social media allows you to cross market your listings and your brand, and to throw your net wider at a much lower cost to business than every before.

“Post lots of info and interesting links to those accounts, and – again – focus on providing value and on showing that you are very knowledgeable. Active social media accounts are of course a great way to stay in touch with clients, but they also demonstrate to prospects that you are a savvy real estate professional that knows how to use the latest tools,” recommends Cornelius.

You’ll also want to create high-quality single property websites for each of your listings, including demo sites for prospects. These simple but effective tech tools will also show your sellers and buyers that you know what you’re doing and that you are familiar with the latest real estate marketing tools.

The best way to establish yourself as a real estate expert is to showcase your knowledge and your experience. Brochures and flyers are not entirely unnecessary – people still look for them – but there’s no doubt that real estate marketing, whether of a property or of you, has largely moved online.

Ensure your expertise is moving in the right direction, by setting up shop on the Internet. Your customers are there. You – and your listings – should be too.