Posts in SEO

How to Optimize Tags as Keywords in YouTube to Boost Search Rankings

Increase Youtube Target Keywords

Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We’ll cover it here…

What are Tags?
The term ‘tag’ can be confusing, because it refers to two types:

1. Public tagging.
This is how viewers label, organize, and manage their YouTube content. ‘Crafts,’ ‘Recipes,’ ‘Workouts,’ or ‘Homes to See,’ for example. (Viewers create their own.)

2. Publisher tagging of keywords.
These describe your video so YouTube’s search algorithm can understand what it’s about. ‘Realty Tips,’ ‘How to Stage a Home,’ and ‘Home Staging Tips,’ for example. With this info, YouTube can rank your video based on search terms (ranking = more views), and pop it up as a recommended video for those searching similar snippets.

Finding & Optimizing Tags
Unfortunately, there’s no magic tag solution for every realtor. Each is unique. But you can develop your own system for boosting views:

• Brainstorm
A good place to start is considering terms you might search if you were looking for a similar video. Develop 5 possible searches/keywords (limit 500 characters/per).

• Widen Your View
After narrowing your search down, think broader, looking for at least 3 more general keywords. Think: ‘Real Estate + Area/County/State’ or ‘Find a Realtor.’

• Narrow Things Down
On the flipside, consider very specific keywords, maybe a goal of 3. For example, ‘Fix and Flip in City/Neighborhood,’ or ‘3 Miles from Area Elementary’.

• Research Competitors
See what tags they’re using – but don’t copy them exactly. You can uncover professional tags with browser extension VidIQ and TubeBuddy.

• Try a Tool
Like Keywordtool.io and Ubersuggest.

• Ensure Maximum Searchability
Use singular and plural, varying word order, video suggestions that come-up next to your search, and even common misspellings.

• Don’t Neglect Your Title/Description
Tags are only part of the SEO puzzle.

Ready… Set… Go play ‘tag’ with these tips for video usage in real estate marketing from Properties Online today!

What Every Real Estate Agent Should Know About SEO

If you want to successfully grow your brand, optimizing your web presence is a requirement. With the right real estate marketing Search Engine Optimization (SEO) techniques and best practices so rapidly changing, keeping up with the latest tricks of the trade is essential to your rise in the rankings and gain in sales.

What changing SEO real estate marketing trends do you need to be aware of in 2016?

• Links rule.
Aside from web page authority, Moz’s data points to quality of links holding the highest correlation to Google rankings. Quality content gives individuals and websites more incentive to link to it, bolstering your website user’s experience.

• Keywords drool.
There continues to be a dwindling positive correlation between keyword use on your pages and search rankings. Google searches are becoming smarter, focusing on “user intent” to determine optimal search results for clients. In short, it’s time to change your focus from keyword-zealous to quality content.

• HTTPS and URLs may surprise you.
Expected: Page length, total number of links, and international targeting positively increase exposure in search results. Unexpected: An HTTPS URL, which is a more secure protocol for sending data, provides a small SEO boost, offering advantages where search results are similar.

• Dot coms don’t matter.
Is the Dot com you wanted taken? Don’t sweat .net or .realtor domain names. They’re just as effective in terms of SEO. Do keep domain names short and clear. However, there is a definite negative correlation between good SEO and lengthy URLs and URLs with numbers.

• Social impact.
SEO experts disagree on whether social signals directly affect Google searches. However, there are still SEO benefits to high numbers of social shares. Which sites offer your business the biggest benefit? Facebook, Twitter and Google+ have the biggest positive impact, according to Moz.

Are you searching out the right real estate marketing tips for your business? Properties Online can help. Find out more today.

Inbound Marketing May be the “Secret Sauce” to Your Organic Placement

The Secret Sauce
The Secret Sauce

Are you keeping up with the times, oozing web content in various forms to effectively communicate to the world who your business is? Content marketing is crucial to your bottom line, so if you want to remain competitive in today’s market, you can’t fall behind. Why is it the gravy of your business’ success? Quite simply, because it gets results.

Why content marketing has flavor:

  • Performed correctly, it helps you build your brand online, earning the trust (and business!) of customers without your presence.
  • It drives down the cost of customer leads, producing 3x more than paid searches and costing 62% less per lead than other methods.
  • Content marketing increases the efficiency of closing sales.
  • It is preferred by 70% of consumers over advertising.
  • 78% of consumers believe businesses providing custom content are interested in building good consumer relationships.
  • It increases revenue and lowers sales costs exponentially by reducing the cost of paid searches, improving SEO, and increasing the usefulness of email and retargeting, creating a domino effect for other marketing efforts.

Hot sauce: Your best content marketing bets…

  • Blogging
    Highly effective for generating leads, blogging gives potential customers an authentic taste of your business. New content keeps visitors coming back, with active blogs generating 67% more leads, driving 8x more traffic to (even small) sites than those with postponing posters.
  • Podcasting
    Providing an intimate connection to prospects, podcasting builds loyalty. With powerful audio capable of marketing across multiple channels, it simplifies content creation to a 15-20 minute talk. After a little up-front work and resource allocation, it can significantly cuts future marketing costs.
  • Videos
    Marketing incognito, videos show you in action, providing a direct, real-time connection to consumers without face-to-face interaction. With audiences 10x more likely to share/embed/comment, videos cook up over-the-top results.

Looking for the bread and butter your real estate business needs? Find the perfect recipe with Properties Online today!

Goof-for Business

Why Blogging is Good for Your Business

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

Twenty years ago, a solid marketing strategy for real estate involved putting ads in the newspaper and leaving signature FOR SALE posts on properties. Now, with the digital age among us, this type of marketing is just simply not enough. In order to stay on top, real estate businesses, as well as all types of businesses, have to learn how to get noticed online. One of the greatest tools for receiving online attention is blogging. And I’m going to spend the next few paragraphs telling you exactly why blogging is good for your business.

What is a Blog?

A blog is like an online, interactive journal. While they can be used for personal or public use, their function can often vary. Blogs are similar to articles, and can be found on designated websites to inform or entertain readers, who are often allowed to rate or comment on the material. For businesses, blogging is a great way to share knowledge, attract readers (or potential clients), gain credibility, advertise, and improve search engine page rank through better search engine optimization (SEO).

Making the Most Out of Blogs

In terms of improving business, blogs are an easy way to improve online popularity. When someone is searching for real estate agents online, you want your service to be the first to pop up on Google. Blogs have the power to make this happen and here’s how:

Search engines, like Google or Bing, rely on an intense algorithm to find websites when you search using a series of words. Websites that are frequently updated, well respected, contain large amounts of data, and are linked to other sites are typically the first websites to show up in a search. By posting blogs on your own site and by publishing more information, you are expanding the website and increasing its chance of hitting a lucky component in the search engine’s algorithm. When posting blogs on other sites, known as off-site optimization, it is important to include inbound links to your site and to write quality blogs. These components of blogging are targeted ingredients that a search engine look for and will make your site stand out from the rest.

Blog and Get Noticed

For real estate blogging, businesses tend to inform audiences on the housing market, quarterly reports, and events going on locally. This is an easy way to outreach readers (potential clients) and keep content current, all while improving your marketing strategy. When it comes down to it, a solid use of blogging not only makes your website look better, it can also improve your business’s SEO performance and land your website among the first pages in a search engine’s results.

4 Things Every Real Estate Agent Should Know About SEO

It’s easy to become overwhelmed by SEO (search engine optimization). Good SEO is what helps a website rank on the first page of Google, for instance. You want good SEO. High quality content, good, easy to navigate design – these things are in your control, and they are crucial to the SEO of your real estate websites. So today, I’ve pulled together four things that every real estate agent should know about SEO.

1. Content is the cream that rises to the top. Content should answer a need. It should tell a story. It should solve a problem. Content should be applicable, usable, shareable. It should resonate with your users. As a real estate professional, you know your market. You know the buyers and sellers you want to attract as clients. What do they need? How can you give it to them? This applies to your agent and single property websites and to your social media efforts. Before you throw up your hands in defeat, know this: none of this means you have to have tons of content or writing on your sites. But it does mean that what you do say and post needs to be relevant. This is one area where using a dedicated service like RealEsateSites.com or Listings Unlimited can be a huge help – your website will start with tested, high quality content, keywords and built-in SEO. You can build on a solid foundation put together by experts.

2. SEO is steadiest on a tripod. To have a solid SEO strategy, you need to focus on three separate areas – content, links and social media. They are separate, but also incredibly interconnected. And they’re all important. Link exchange is a great way to get legitimate links from other websites pointing to your site. Links increase your site’s authority and, therefore, its visibility in the search engines. Link building can be arduous to the inexperienced, but is often built in to quality website services. Social media is the vehicle that can take your site to the next level, by giving it the exposure it needs to appear valuable to search engines. At the end of the day, link building and social media connectedness and moot, without great content. Your content is incredibly important and must focus with precision on your visitors’ needs and your call to action.

3. Social media puts the ‘S’ in SEO (well, not literally). Google, in particular, gives more and more credit to social media when it comes to ranking. Likes, shares, comments, @mentions, etc. have become an incredibly important part of strong SEO. You want to make it easy for people to share and like your content. This, in turn, makes it easy for other people to find your content. Built-in social networking tools will save you time and money when it comes to this critical aspect of your real estate site or single property website’s SEO.

4. You must know your brand before you can optimize it. SEO is step two, after good branding. And the connection between good branding and SEO has been made easier and stronger since Google release Google Authorship. Google Authorship connects your content to your Google author profile, and the search engine gives more credit to recognized authors’ content. This is by no means an overnight fix, but it is a very worthy recipient of your time and strategy, with regard to SEO.

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