Posts in SEO (page 5)

SEO Tips: Choosing The Right Domain Name

Having your own agent website is incredibly important. It’s a great way to build credibility, to demonstrate your expertise to prospects, and to help people find you online. A good agent website that is filled with content and photos and gets updated frequently will help set you apart from the crowd.

SEO

Having your own agent website is incredibly important. It’s a great way to build credibility, to demonstrate your expertise to prospects, and to help people find you online. A good agent website that is filled with content and photos and gets updated frequently will help set you apart from the crowd.

But before you start building your agent website, you will need to pick a good domain name for your site. A domain name is your website’s unique address on the Internet. Here are a few tips for picking a good domain name.

Keep it Short!

A good domain name is a name that would be friendly to both human visitors and search engines. When it comes to humans, you definitely want a short, memorable domain name – something that would be easy for people to remember and to type. You also want a name that you’ll be able to print on business cards – so a long domain name, again, is not a good idea.

Keywords Are Important

When it comes to search engines, you should include – if possible – your main keywords in your domain name. This would enable search engines to properly index your agent site. This often means that you want to include your location in your domain name. For example, if you’re a realtor in Austin, Texas, your ideal doman name would be:

AustinHomes.com or AustinRealEstate.com

While the inclusion of keywords often creates a slightly longer domain name, the SEO benefits are generally worth it, as long as the domain name isn’t too long. As a general rule, don’t include more than 2-3 keywords in your domain name.

Dot Com Is Still The Gold Standard

Of course, most good domain names are already taken – especially the .com names! So you’ll need to be creative and search for the best domain name still available to you.

If you absolutely can’t get a good .com domain name, .net and .info are acceptable alternatives.

Should You Use Your Own Name?

Probably not. Although using your name would help establish your personal brand and help clients find your site, it won’t do much in terms of search engine optimization. After all,  buyers who are starting their search for a home on the Internet will type keywords, not your name, into the search engine search box.

Finding A Name

The website NameBoy.com is a great tool for finding domain names based on keywords. Going back to our previous example, a quick search for the keywords “Austin Realty” shows that AustinRealty.info is available (at least at the time of writing this article).

Once you decide on a domain for your site, you will need to register it with a provider such as godaddy.com, and then renew your registration every year.

New Meta Tag Builder from ListingDomains.com

We just released a new meta tag builder which will give our users better control over their meta tags. We will still use default tags for all new websites, but now agents and brokers can modify their meta tag title, keywords and descriptions. They can also add custom meta tags and validators. This new feature will give our users greater control over how search engines view and index their property websites.

Another cool addition is our Google Analytic plug-in. Real Estate Site users have long enjoyed this feature but now Listing Domains users can add their Google Analytic UA # and track all of their website stats from one Google Analytic account. Our built in website statistics are great for tracking visitors and referrals, but Google Analytics goes much deeper. With Google, you can see where your visitors are located around the globe, what keywords they are using to find your site, and much much more.

Google Analytic Tutorial

Real Estate Websites: Why You Need Search Engine Optimization

Creating an agent website is an important step in the right direction when it comes to real estate marketing. But creating a real estate website is not enough: you want people to actually find your website when they search for an agent or for listings.

Creating an agent website is an important step in the right direction when it comes to real estate marketing. But creating a real estate website is not enough: you want people to actually find your website when they search for an agent or for listings.

This is where search engine optimization becomes important. There are many things you can do to help major search engines such as Google index your site correctly, and we help you with them. One of the things you need to do is submit your website to all the major search engines. We do that for you – one less thing to worry about!

We also include a link exchange opportunity in our agent sites. When you get legitimate links from other websites that point at your site, you increase your site’s authority and therefor its visibility in the search engines.

When it comes to on-page optimization, or in other words the way you optimize your own site to include important keywords, our real estate sites enable you to modify your meta tags to include your surrounding areas and your areas of expertise.

We also provide tutorials on pay per click marketing using tools such as Google Adwords, on blogs (blogging is a great way to add relevant, optimized content to your agent site!), and other ways to help drive traffic to your real estate site .