Posts in Video

Tips for Using Music in Your Real Estate Videos

Professionals are increasingly turning to real estate video marketing to showcase listings. However faux pas abound, from shoddy photos and footage, to irritating, offensive background music that sends potential clients screaming (while covering their ears) in the opposite direction. In today’s video marketing tips, we’re going to look closer at the latter, lending an ear to learning about music selection…

(Don’t) Play that Funky Music
Instead of Dick Clark’s top 40 countdown hits, real estate video marketing should take advantage of instrumental music tracks that set a warm, relaxed tone, engaging the listener, but not overpowering the message (the home listing). Recognizable tunes that have the viewer singing/humming along shift attention from the home to the music, which is not where you want to be. Match your selection to the pace/content of listing video content to add interest, keeping prospects engrossed in the experience.

What About a Voice-Over?
Most videos don’t need a voice track at all. A simple text cue of home features works better, especially with regionally-specific accents (Texas, Tennessee, New York, New England).

Jam-Free Music Access
To avoid legal hoopla (legal action and fines), look to ‘royalty-free’ music. With royalty-free music, you pay one set price, and can use it over-and-over (separately on videos, website, blogs/vlogs) at no additional cost. Watch out for music that’s not royalty-free, or you’ll be forking over every time someone clicks on your video link.

Where to Find Music to Sway Customers
Virtuets, the latest video builder tool from Properties Online, offers a host of royalty-free music for your selection. This service is free with most of our products. Prefer to do-it-yourself, or looking for a wider selection? YouTube also provides free, royalty-free music to account holders. For a small fee, sites like Pond5 and AudioMicro.com also offer realty-specific options.

Sway customers with winning real estate video marketing tips. Set yourself on the path to success with the help of PropertiesOnline today.

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Google Loves Video – Are You Leveraging that Love?

On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.

Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!

– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.

– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.

– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.

– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.

– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.

– How-To’s
How-to’s boost search engine rankings and offer helpful buying and selling tips, from simple home staging tips, to more in-depth looks into inspection reports and appraisals.

Leverage real estate video marketing to its fullest potential affordably and easily. Learn more about the latest video builder tool from PropertiesOnline today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Common Video Marketing Assumptions and How They’re Costing You

Everybody and their grandma knows video is the wave of the future on the Internet. If you’re pretending it’s not, because you’re afraid it’s too time consuming or too expensive, you’re making assumptions – and they’re going to cost you…

Here’s What You Really Need to Know about Video Real Estate Marketing:

– It’s not time-consuming.
Given the right video building tool, you can create a professional-quality video in just minutes!

– It’s not expensive.
In fact, this service is FREE with most Properties Online products.

– Getting started is the hard part.
Getting started is the biggest obstacle preventing most agents from taking advantage of video usage in real estate marketing, mostly due to misplaced fears and assumptions. It’s not as hard as you’re making it. Really. (Remember that first smartphone?)

– You have everything you need in your pocket/purse.
A decent smartphone (iPhone/Galaxy) is all you need for quality photography/video footage. Video apps are free. A camera rig (tripod) is optional.

– You’re not recreating The Grapes of Wrath.
The best videos are professional-looking, short, and to-the-point, including only must-have information. This significantly shrinks camera duties. If you’re not sure what to do, performing a few quick YouTube searches for real estate videos will net tons of ideas.

– Video is integral to marketing success.
If you want your marketing efforts to earn you an actual return, you cannot hide from modern marketing and sales. You must embrace changes, pay attention to them, and be the first to seize these opportunities. Differentiate yourself from the ever-growing competition, build your brand and stand out as a leader in the market.

– It’s no gimmick.
Those with addresses pop-up on the first-page of Google, boosting exposure. Viewers spend 100% longer on these video pages, retaining 95% of the message (versus 10% with text), and sharing 1,200% more often.

Are you watching the video bandwagon go by? Up your real estate marketing game with Properties Online today.

Real Estate Video Marketing - Tips for Success

Real Estate Video Marketing – Tips for Success

New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.

What Video Marketing Tactics can Help You Gain an Edge on the Competition?

– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.

– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.

– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.

Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.

– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:

Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists

Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.

For Sale by Owner Went High Tech with Video

TIps for Creating a Winning FSBO Video Listing

Want to take advantage of video usage in real estate marketing for your FSBO listing? Pull it off like a pro for far less dough with these winning tips.

Speed Your Home’s Sale with these YouTube Video Tips:
Whether you’re shooting still photos or video…

  • Look to Lighting
    Use natural light whenever possible, taking advantage of the natural illumination of late afternoon.
  • Set the Stage
    Consider repainting, using colors like Benjamin Moore’s Revere Pewter, to help walls pick up light and pop. Leave only enough furniture to suggest placement, removing personal property and valuables that could attract miscreants.
  • Wow-Them
    Focus on highlighting unusual details, thinking back to what made your home first stand out for you: Amazing views, the pool, a sweeping staircase, etc. Then go to other attention-grabbers like the kitchen, master bedroom, baths and walk-in closets.
  • Build Excitement
    Carefully order clips to create a ‘tour’ effect.
  • Treat it Like a Voice Mail: Keep it Brief
    Buyers perusing hundreds of available properties don’t have the time to spend on a sit-com length video of your home. Keep it brief – two minutes max – highlighting your home’s best features and providing relevant information – not fluff.
  • Consider a Professional Photographer or Videographer
    This doesn’t mean you shouldn’t shoot the photos or video yourself. Just be aware glitches like bad lighting and shaky camera shots can turn buyers off – and send them looking elsewhere. For an investment of $300-700, you could earn more for your home – or facilitate a faster sale.
  • Don’t Re-Invent the Wheel
    Take advantage of affordable video creation tools like Virtuets to create professional-looking property videos in a snap.
  • Be Social
    Make the most of video usage in real estate marketing by sharing your video via social media venues.

Put video usage in real estate marketing to work for you. Take advantage of the tools professional agents use. Contact Properties Online to learn more today.