Posts in Video

How to Creatively Get More Seller Leads with Video

Want Your Video to Go Viral? Here’s How.

One of the best ways to make an emotional connection with clients, despite the fact there’s no actual one-on-one contact, real estate video marketing is a great way to romance buyers and sellers. Since poor video marketing can backfire like a bad blind date, it’s important to keep in mind the key to attracting customers is in presentation. How can you up your popularity factor by ‘going viral’?

Forget Dancing Cats

We’re not talking wobbly, amateur videos. Some of today’s most popular viral videos have been professionally produced by major corporations seeking to reach-out to their audience in a different, yet memorable way. In the case of real estate video marketing, this entails creating content to promote your services or the sale of a property in such an attention-getting way that viewers can’t help but share it with others.

You Can Create a Viral Real Estate Video

Viral videos center on your uniqueness and creativity. Brainstorm possibilities with trusted colleagues, aiming for video content that is:

Short
Under 5-minutes is the sweet spot that keeps videos digestible and easily replayed.

Funny
Carefully consider your target audience and what they might find funny. Reveal your fun-side, but keep it on-point to prevent offending clients (and damaging your reputation). Share it on social media, getting the ball rolling.

Original
Make competitors say, “Wish I’d thought of that!” Creativity is respected. Optimize search results with such a distinctive, memorable title that it’s easy to find, driving traffic.

Provocative
Though the industry maintains a conservative persona, sex sells. Albeit in moderation.

Memorable
Videos that help clients emotionally connect yet showcase your success keep your brand at the forefront.

Catchy
The best viral videos are the ones you can’t get out of your head.

Ready to create a buzz of epidemic proportion? Go viral with the help of these and other real estate video marketing tips from Properties Online today.

Group of People Asking Questions

Not Sure What to Video – Our Top Tips for Selecting Your First Projects

Overwhelmed by the thought of your first real estate video marketing project? We’ve got you covered with a host of ideas, helping you build a solid foundation to ensure a maximum return-on-investment with your upcoming video marketing campaign.

What Real Estate Video Marketing Projects Should be at the Top of Your To-Do List?

– How-To & Top-10 Videos
How-to and list-style videos are uber-popular, growing 70% year-over-year. Capitalize on short attention spans, time shortages, and the inherent desire for categorized, easy-to-assimilate information. Toss these to the top of your to-do list, being certain to pack them with valuable information that establishes you as an authority in the real estate arena.

Property Listing Videos
The ‘no-brainer’ of real estate video marketing, footage of listings at all price points posted to YouTube, your website, and social media boost your Google rankings, expand your reach, and increase brand awareness.

– Agent Profile Videos
Self-promotional videos showcasing your knowledge and trustworthiness help potential clients establish an emotional connection and sense of loyalty to you – even before the first in-person point of contact.

– Customer Testimonials
Nothing says you’re great at what you do like the heartfelt testimony of satisfied clients. Powerfully persuasive, they build your credibility, increasing prospect interest. Buildup your marketing arsenal with as many of these on your site, landing pages, email and social platforms as possible.

– Neighborhood Lifestyle Videos
Help prospective buyers envision what life might be like in a neighborhood by showcasing area amenities from dining to shopping and recreation, simultaneously demonstrating your in-depth local knowledge.

– Q&A Videos
What questions do your clients have about the buying or selling process? Create a video Q&A, showcasing your expertise, impressing clients, and boosting your online presence.

Still stalling on your real estate video marketing endeavors? One-minute of video generates 4-times as many listing inquiries and equates to 1.8-million words of web-based press. Opportunity is wasting. Get yourself in gear with the help of PropertiesOnline today.

Real Estate Trends

Why Real Estate Video Marketing Works – The Statistical Data

Real estate video marketing is opening new doors, solving the age-old ‘client connection’ conundrum for realtors. Rather than a seconds-long in-person, phone, or text introduction, real estate video offers agents the opportunity to meet with prospective clients face-to-face, establishing a repertoire, with little to no time investment.

What makes this marketing medium so much more effective than its predecessors?

Stop the Presses

– Online video accounts for 50% of all mobile traffic – up to 69% for certain networks.

– Visual content (photos and videos) drives engagement over text, with visuals processed 60,000-times faster than type by the brain.

– Mobile and tablet shoppers are 3-times as likely to view a video as those on a laptop/desktop.

– Over 1-billion unique YouTubers watch more than 4-billion hours of video MONTHLY.

– The average user spends 88% more time on websites with video.

– 92% of mobile video perusers share online video content with others, which are shared 1200% more than link/text combinations.

Hold the Phone

– It is over 50-times easier to achieve a page-1 Google ranking with video according to Forrester Research.

– Video and email marketing can boost click-through rates by 90%.

– Landing pages taking advantage of video provide up to 800% more conversion than an identical page without a video.

– 90% of home shoppers use the Internet while searching for properties, with 85% of buyers looking to photos as ‘very useful’ in the decision-making process.

Real estate listings utilizing video get 403% more inquiries than those without.

– Shoppers who viewed videos are 174% more likely to make a purchase than those who do not.

Don’t Put the Brakes on Your Career!

– Viewers retain 95% of video messages (versus 10% of text).

– Viewer enjoyment increases purchase intent by 97%, and brand association (customer loyalty) by 139%

Seventy-three-percent of homeowners prefer a realtor who offers video. Don’t get left on the sidelines. Jump into the world of real estate video marketing with the help of Properties Online today.

What the Top Five Real Estate Video Marketers Share In Common

The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread?

What the Top 5 Real Estate Video Marketing Creators Have in Common

Among the ‘who’s who’ of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let’s take a closer look:

Peter Lorimer, PLG Estates, CA
Delivering quality, quantity, variety and consistency, this obsessive vlogger has racked-up more than 1.25-million views via the 300 uploaded videos on his YouTube channel, with a playlist packed with listing videos, marketing tips – even family vacation clips.

Jessica Riffle Edwards, The Carolinas Finest, NC
With nearly 1.6-million views and 500+ YouTube videos, Jessica records nearly every one of her videos while safely parked in her car (the rest while dancing), answering real estate questions, outlining issues, and exposing problems and opportunities.

Alvin Tapia, Alvin Tapia Homes, CA
Alvin’s personable approach and subtle, yet helpful production techniques shine, helping him connect with the community via his fun, lively video lineup.

Kelly LeClair, LeClair Real Estate, CA
When Kelly began her career in real estate, she knew video marketing would be an ideal way to distinguish herself from competitors. Using her background as a TV news reporter, her beautifully-produced, highly-informative videos and numerous webcam responses keep her firm in the spotlight.

Erik Brown, Teles Properties, CA
Erik’s YouTube channel has earned him tens-of-thousands of views from 100+ videos, including simply-produced, handheld recordings of multi-million dollar listings, proving quality videos don’t require a mega-budget.

Get Googling on these real estate video marketing gurus, taking notes on their successes. Begin developing your own online video marketing arsenal with the help of Properties Online today.

SEO Tips for Optimizing YouTube Real Estate Videos

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Listing videos are easy for most agents to dive into. Interview videos, however, can make some break out in a cold sweat. Rest assured, whether you’re camera shy or a natural in the spotlight, it’s possible to quickly add a winning interview video to your real estate video marketing arsenal.

Why an Interview Video?
Interview videos are faster to compile than memorized, scripted videos, requiring minimal prep and delivering footage with a more genuine feel.

Steps to Success:

1. Plan Your Narrative.
– We’re here with area realtor, specializing in _________. What’s your name?
– How long have you been in real estate?
– Is this a full-time occupation?
– Do you have any specialty designations/certifications/education? (NAR, CRS, ABR, SRES)
– What (specialty) services do you provide?
– What are your favorite home marketing approaches? (Social networking. YouTube listing video. SMS/text lead capture.)
– Do you have a philosophy/key to success in your specialty? (Staging. Great photography.)
– What do you feel sets you apart from other agents? (Knowledge. Marketing flexibility.)
– How many listings do you typically have on the market?
– How many sold last year?
– How long does it take listings to sell?
– Any expert advice for the current market?
– Give your name, inviting customers to contact you to learn more.

2. Enlist Help.
Enlist on or off-camera help for asking the interview questions.

3. Shoot.
Answer the spoken questions (any pauses and ‘ums’ and ‘likes’ can be edited out later).

4. Submit to Properties Online for Fast, Easy Production.
Our video builder tool makes short work of interview video compilation and editing, producing a professional HD-quality video in just minutes. Simply upload your real estate video marketing footage, and you’ll be on your way to syndicating your video footage to YouTube, your website and social marketing arenas.

Are you taking advantage of all of the available real estate video marketing possibilities at your disposal? Boost your online presence with the help of Properties Online today.