Posts in Video

Virtual Reality and 2-D Video Replace the Traditional Open House

The home shopping process can be long and laborious for sellers, shoppers and realtors alike. Luckily, video usage in real estate marketing has come to the rescue, delivering the time-crunched masses a faster shopping solution.

24/7, 365 Day-A-Year Access
Video and virtual reality (VR) now offers unfettered access to homes on the market, saving a shocking amount of time compared to in-person perusal. No longer are sellers repeatedly forced to clean and vacate for showings, or realtors’ schedules stretched to accommodate looky-loos. Potential buyers can browse the inside of homes at their convenience, in privacy, making contact for only those listings they are seriously interested in.

Easy Setup
Far from the creation nightmare most agents assume, video listing tools and VR services offer easy compilation and editing. All an agent has to do is create the canvas with the right home staging and professional quality photography to take advantage of video usage in real estate marketing.

Tips to Achieving Winning Video Results
Whether you hire a professional or D-I-Y, quality counts. Gorgeous photographs of clean, well-lit, clutter free areas show a home in its best light. Walk-throughs and/or floor plan sketches can showcase the crucial information buyers need to take the plunge.

Providing enough – but not excess – content is key, with most listing and neighborhood market videos in the 2-4 minute range. Cover main features, unique facets, and buyer favorites like walk-in closets and storage, including a brief call-to-action to inspire interested buyers to reach out and learn more.

With added neighborhood area and amenity videos, the market is made easily accessible even to out of town shoppers, widening the potential buyer pool and driving additional traffic to your listing through enhanced SEO and social sharing.

Burned out on open houses? So is everyone else. Discover a better way, putting video usage in real estate marketing to work for you today. Learn more from Properties Online today.

Stay Safe when You Use Drone Photography and Honor Other’s Privacy

As drones become ever more popular in the business and home entertainment sectors, privacy concerns abound – and incensed Americans are taking offensive action. With some states allowing private citizens to shoot at drones, safety and the protection of privacy and property are becoming an increasingly important facet with drone video usage in real estate marketing.

How Can You Protect Yourself?
New drone legislation proposals are turned in to states and cities daily. In 2015 alone, 45 states considered 168 pieces of drone legislation. Complicating matters, the FAA is maintaining its right to control where drones are allowed to fly, splitting authority between federal and state governments – with additional pending lawsuits/legislation to come.

Avoid Privacy Issues When Flying Drones
Since no one currently holds the authority to broadly protect privacy surrounding drone usage over people’s homes, common sense politeness is encouraged, especially surrounding drone video usage in real estate marketing, to protect your brand image.

Ask for permission, not forgiveness.
Don’t fly over private property, such as around neighbors’ homes for an aerial view, without asking first. 20 states have drone laws, with many on the books surrounding photography/videography. (Oklahoma recently enacted legislation protecting homeowners who shoot down drones not in public airspace over private property.)

Don’t disturb the peace.
Fly at a reasonable hour, trying to disrupt the daily lives of others as little as possible.

Never fly over people.
Or clueless creatures ranging from playful dogs to toddlers, who could become injured – or injure your drone.

Be friendly.
If a public spectator inquires what you are doing, reply in a friendly, accommodating tone. Your actions will have a huge impact on public opinion of drones – and your business.

Stay up on the latest drone legislation, ensuring compliance with video usage in real estate marketing with the help of the latest drone news from Properties Online today.

Real Estate Video & Marketing Go Hand-In-Hand

Real Estate Video & Marketing Go Hand-In-Hand

Despite being ‘mature’ technology, email is the longest lasting, most private social network venue available. And video usage in real estate marketing can help you make the most of this effective – and cost effective – marketing channel.

Achieving Top Video Newsletter Marketing Results
Closed, targeted, and permission-based, email makes the ultimate marketing ‘channel’ for clients, with 18.48% open rates. 98% of top-producing agents lean on such video emails for converting leads. Providing complete communication, video usage in real estate marketing newsletters gives your message a face, personality and voice that establishes the emotional connection customers crave and successful agents rely upon. Just ensure you’re using the right techniques to reach your potential client base.

What are the Key Steps to Video Email Marketing Success?

Labeling
Video newsletter sent from a person (i.e. JaneSmith@email.com) net better open rates than those from a company (RealEstateCity.com). Generic does not do well, and frequently sees the trash bin.

Segmenting
Instead of sending out one email to a massive list of prospects, targeting newsletter mails to 2-6 smaller lists can increase open rates by 27%.

Timing
Recent subscribers see higher open rates and increased activity compared to those receiving their fourth or fifth email – working to generate new subscribers and engaging new leads is key. Wednesday and Thursday offer the best open rates – but testing different days of the week may yield better results.

Tracking
Tracking open rates and reviewing who’s receiving which emails can give substantial insight into prospect engagement: Where are clients looking? What videos were watched? Which messages generated the most interest?

Function
Newsletters and videos must look and function well on a variety of devices, as 36% of all opens are on mobile devices, 33% on desktop, and 31% webmail.

Ready to Increase Your Viewing Audience?
Forge a smoother path to putting video usage in real estate marketing to work for you with the help of PropertiesOnline today.

Should Your Real Estate Video Try to Go Viral?

Should Your Real Estate Video Try to Go Viral?

Taking center stage in today’s video usage in real estate marketing tips and tricks: Viral real estate videos. Done correctly, viral videos can help you reach your target audience in a different way, drawing in clientele through an uptick in shares, and building your brand and reputation.

Coming Up with a Theme
Viral videos take common topics, but apply an amusing or funny perspective to addressing them, such as…

• A song parody.

• A short movie of a luxury property.

Animated videos of property/area history.

• Neighborhood tours made interesting.

• Celebrity client testimonials.

• Funny web video series, such as ‘A Day in the Life of…’

• Hideous property montage (you’ve listed and sold).

Re-enactment of funny/memorable/uncomfortable situations.

• Provocative commercials that entice potential clientele to see a property or use your services.

Feel ‘Viral Fever’ Coming On – Not So Fast
With video usage in real estate marketing, always remember to use good judgement when creating your video. Offensive or off-color video can give a bad impression of you and your brand – which as expected, will spread like wildfire – and backfire. If you’re not sure of your idea, ask a colleague you can trust. Remember: The goal is to create business, gaining the most out of your video investment.

Remember, the Best Viral Real Estate Videos Are…

Funny
The easiest way to go viral – albeit with the right style of language, content and humor.

Creative
The most respected way to get attention, creative titles (optimized for quick retrieval) make your competition wish they’d dreamed-up the idea first.

Short
Less than 5 minutes. Your company’s branding and logo should likewise make a short, subtle appearance.

Provocative
Yet with the industry’s conservative persona in-mind.

Memorable
Like the viral video, “Gangnam Style.”

Sick of the same old, same old? Create a marketing epidemic. Take advantage of viral video usage in real estate marketing with the help of Properties Online today.

Even FSBO Sellers Should Use Video to Sell Their Property

Video usage in real estate marketing is the fastest and most effective way to share information. And just because you’re opting out of the traditional sales route to sell FSBO doesn’t mean you have to miss out on its tremendous benefits. Why should you bother with video for your FSBO home?

More than 90% of buyers are searching online for the perfect home.
YouTube is the prime location for video marketing success. It’s free to use for those posting videos and it’s the top destination for house hunters (even over listing websites!). YouTube claims 51% of the house-hunting market share, with over 1 billion active users. That’s one massive pond to cast your lure in.

Only a small percentage of agents are utilizing video.
Very few real estate pros (about 5%) and even fewer FSBO sellers (1%) utilize video to market homes, giving you a competitive advantage.

Homes with listing videos get four times the inquiries.
Establishing the personal connection shoppers need – without time-consuming showings. Share your video online, pasting the link into social posts for automatic embedding.

Creating a video has never been simpler or more affordable.
With today’s technology, it’s both easy and affordable to jump aboard the video bandwagon. Create your own free YouTube channel, take photogenic shots with a good phone or camera, and drag and drop them into Virtuets to create a stunning and affordable video that you can share in just minutes.

What’s a Virtuet?
A Virtuet is a short real estate listing video to showcase your property that’s easily shared online, showcasing key features and unique aspects of your home. Simply upload these short, less than 2 minute clips to YouTube, and add search-friendly keywords and tags to boost rankings.

Video usage in real estate marketing isn’t just for agents. Earn the return-on-investment for your home you’ve always dreamed of with your FSBO listing and the help of Properties Online today.