Now in its 8th year, a J.D. Power Home Buyer/Seller Customer Satisfaction Study pitting the nation’s largest real estate companies against each other for bragging rights in the customer satisfaction arena has again declared Century 21 Real Estate winner, knocking out the competition in overall satisfaction across all four arenas of the home buying experience: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction. Real estate trends point to the brokerage giant staying on top of the fight card for some time to come.
The fight stats
Among 6,059 evaluations from 5,066 first time customers and repeat home buyers, real estate trends and the J.D. Power study revealed customers’ level of satisfaction in each of the four arenas (above), by surveying four facets of the home buying process: agent/salesperson; real estate office; closing process; and variety of additional services.
The 1-2 punch
Citing consistency of service as well as a selective hiring process in choosing the independent companies and sales professionals affiliated with the company, Century 21 emphasized their focus of depth, not breadth, in building trusted bonds with their consumers as what helped them earn this heavyweight title. “We are proud of our franchisees and their commitment to maintaining such levels of professionalism, honesty, integrity, and the highest standards of quality service,” Rick Davidson, President and CEO, stated.
The Century 21 Real Estate brand, franchisor of the largest global network in real estate, currently holds 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 100,000 independent sales professionals. This is the second year in a row they have knocked the competition off their feet, receiving the highest ranking among real estate firms in all four segments of the satisfaction study.
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