While Shakespeare is generally credited with popularizing the saying that “clothes make the man” in his classic play Hamlet, the idea actually originated way back in the Middle Ages. How does this age-old concept apply to your current real estate business?
Agents and other professionals have long used clothing and other external trappings to demonstrate their success. They drive a BMW or Mercedes, have designer labels on their clothes, and get their hair done and their nails manicured on a regular basis.
Do you really need to dress in Chanel or Armani to sell a home? The labels themselves are not as important as simply looking your best at all times. Your appearance is a vital part of your brand, reinforcing the message you want to send to existing and potential clients.
Our society has become increasingly relaxed in clothing and grooming standards. A golf shirt and khakis are considered business casual while piercings and tattoos have gone mainstream. Maintaining a professional appearance projects confidence and authority, inspiring trust in your clients, and it sets you apart from your competition.
This doesn’t hold true only for home showings or other business meetings. You never know when you will run into a client or prospective client, so you should look your best throughout any work day. Even if you’re spending the day in the office, a professional appearance shows respect for your co-workers.
It’s not just your clients who are influenced by your appearance. Studies have shown that individuals are more focused and alert while wearing professional attire. It also helps your mind differentiate between work time and personal time.
Your appearance is part of your brand that communicates your message to clients and prospects. Properties Online has the tools to help you keep your message consistent throughout your marketing program.