Don’t Crash & Burn: Using Drones for Real Estate Photography

Welcome to the future of real estate selling, where tiny, pint-size planes can give you an edge. Much like your listing photos and videos, when it comes to using drones to boost the popularity of your properties, it pays to aim for high quality.

View from above
Touted by agents as the most important new technology affecting real estate selling since the Internet, video tours bearing dramatic drone photography have become the weapon of choice for high flyers, showcasing large landscapes, unbelievable views, and breathtaking exteriors in a way never before possible. In the wrong hands, however, results could disappoint.

 Knowing when to deplane
As agents welcome sellers aboard, it pays to keep in mind the listing should be more than just in-flight entertainment. Drones are useful, but should never be used to shoot ALL the content. Certain images are not well-suited for a fly-by, specifically:

• One size does not fit all
Standard shots commonly seen in listings, such as street-level views, or in-home shots are best taken by hand from certain angles to improve the look of the home.

• How small is too small?
Avoid drones for smaller interiors, such as condos or apartments.

• Even drones can run into a problem
Homes hidden by trees or buildings.

Flying high
Ensure drone success by hiring a professional. Drones require a pilot’s license, and a lot more than RC car skills. Expect services to cost more than a land-loving photographer, as they involve taking the time to splice multiple clips of raw footage. Be sure your contractor employs a “3-axis gimbal” drone for steady, flowing shots. Later on, you may want to take a course, earn your own wings, and fly your own shoots.

Real estate selling have you reaching for the sky? Properties Online is always on the cutting-edge, with the drone tips you need for success. Take your business to a higher level. Contact us today.

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At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!

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