When working to grow your business, one of your biggest challenges as a real estate professional is the typically long buying cycle in the real estate market. Unlike an e-commerce merchant, for example, who offers items on the web and pretty much either sells them immediately to those who land on her site or not at all, your sales cycle takes time to mature. Drip email marketing for real estate agents can make a significant and positive difference to your sale cycle.
The time lapse between the point at which a person contacts you, whether via referral or through your website, and until they actually buy a house, is usually at least several months, and sometimes even longer. That’s why your goal as a realtor is not just to generate leads, but also to nurture them until they are ready to buy.
Lead nurturing means staying in touch, contacting your leads (which include past clients) periodically, and providing them with valuable material. You don’t want to nag! You want to establish yourself as someone who is willing to assist even before they officially become your clients. One of the best ways to do that is to send prospects periodic emails with relevant info such as buying and selling statistics in their area, a list of homes that might be of interest to them, or tips on buying and selling a home. But managing such an email campaign manually, when you have more than a few leads, is time consuming – so time consuming in fact that if you don’t automate your email marketing campaign, chances are you just won’t do it!
Drip email marketing programs were designed to help. These programs enable you to automate your email marketing. Instead of doing it all manually, you enter each new contact into the program’s database, then determine how often you want to email them and with what content. The system does the rest, freeing you to focus on generating new leads and on closing deals.
Considering the high value they give you, drip email marketing programs are surprisingly affordable. Drip365, for example, one of our favorite drip email marketing programs, costs just $19.95 per month, and offers a free 30-day trial.