Is that drone next door being operated by a bored teen, or is the neighbor’s home about to be put on the market? Taking video usage in real estate marketing to a new level, drones are rapidly reshaping the real estate industry, offering a cool and unique marketing avenue that industry leaders are cashing-in on.
Why are Drones so Appealing to Real Estate Pros?
• Drones streamline the buying and selling process
When combined with video usage in real estate marketing, they offer more visual information at a reasonable cost.
• Drones offer shoppers an interesting new perspective
That quickly gains people’s attention, getting them to spend more time looking at a property.
• Drones give shoppers a better idea of the ‘feel’ of a property
Without the need for a time-consuming showing, creating a welcoming snapshot of each home’s offerings: Drive through the town or neighborhood, drive up the driveway arriving ‘home,’ and culminate in all-around views. Pull buyers into ‘the lifestyle,’ to appeal to the emotional side of the buying process.
• Drones create buzz
New and trendy listings with drone photography can quickly raise an agent’s profile via ‘likes’ and ‘shares,’ helping them stand out from the competition.
• Drones save money
Particularly on previously pricey aerial photography that once necessitated photography sessions via airplane or helicopter. (Large, expansive homes, properties with acreage or views, farmland, commercial tracts, etc.)
• Drones are becoming increasingly more affordable
Opening up marketing opportunities not only for pricier homes, but more affordable options as the technology continues to drop in price.
Interested in Jumping Aboard the Drone Bandwagon?
Check out the NAR’s drone FAQs, specifically designed to help you incorporate drones as part of your listing strategies.
Tired of us ‘droning on?’ Discover for yourself how drones can help you realize the full potential of video usage in real estate marketing. Rise above the competition with the help of Properties Online today.