Drone Videos Give Home Buyers a “New Perspective”

As federal drone use laws have become clearer in recent years, the use of drone photography has continued to grow in popularity in real estate marketing. As a fresh way to spice-up listing photos and video, the unique views provided by drone-captured shots offers buyers a far more complete perspective not only of homes, but their surrounding neighborhood and area amenities.

Marketing that Makes an Impact
A far cry from Google Earth’s satellite views – which leave a lot to be desired – drone video goes beyond simple and common front and rear exterior photography, providing a top-to-bottom, 360-degree view of a home and surroundings. The added dimension and additional information provided can help cinch sight-unseen sales for out of state buyers, and in some cases even drive-up property prices via the showcasing of expansive natural views or sought-after amenities.

Getting the Bird’s Eye View
Adding drone photography to video usage in real estate marketing is more intense for commercial drone pilots than those who fly recreationally. Those snagging real estate shots via drone need a Federal Aviation Administration drone pilot’s license.

Training in drone usage and photography are essential, as is insurance against mishaps. For example, rules forbid flying over people, allowing the drone out of the line of sight, etc. It also takes a good deal of practice to both ensure the safety of the public and get clear shots while flying these miniature marvels. Fortunately, there are a host of reasonably priced drone services for hire to handle your shoot. All you have to do is Google ‘find a drone photographer near me’ and choose among area providers.

Soar above the competition, giving prospective clients a new perspective. Take advantage of these and other tips and techniques for video usage in real estate marketing. Boost your impact with the help of Properties Online today.

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At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!

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