Creating a real estate site is an important step in establishing yourself as a savvy, experienced real estate professional that can add lots of value to their clients. But not all real estate sites are created equal. There are 4 key features of effective real estate sites that every agent should start with.
To be truly effective, a real estate site should include the following features:
1. An effective agent site should be optimized for Search Engines
To make the most of search engine traffic, you need to have control over your meta tags. Ideally, the company who hosts your website should submit it to major search engines to make sure it is indexed quickly and properly.
2. An effective real estate website should include built-in social networking tools
These tools enable you, and your website visitors, to easily add your website to social networks such as Facebook or Twitter. The best websites also enable you to build widgets that get automatically updated whenever you add or remove a listing. These widgets can be posted to social media outlets including a blog if you have one.
3. An effective agent site should include real-time lead alerts
Immediate follow up on website visits is extremely important. The best agent websites include tools that send your website leads, in real time, to your text enabled cell phone.
4. An effective real estate site gives you easy access to the website’s statistics
Websites are live creatures that require constant tweaking and monitoring. But the only way you can improve your website’s performance and its appeal to prospects is by having access to statistics that show you how people behave on your site. Quality agent sites include live stats that allow you to track where your visitors are coming from and what they are doing on your site. This enables you to tell if a marketing campaign is working.
In addition, your agent site should have a built-in Google Analytics tool that enables you to easily install Google Analytics on your website. This is an invaluable tool that can provide you with lots of info on your site’s performance.
Remember: it’s not enough to have an agent website. Make sure you sign up with a company that provides high quality, professional looking, effective websites.
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