Video usage in real estate marketing can be tricky. Bark up the wrong marketing tree, and all your time and effort could go up in smoke. So where exactly should you place your video so all that work turns into hot leads – and not a hot bin of digital bits?
The second largest search engine in the world has more than 1 billion unique users visit the site each month, spending more than 4 billion hours perusing video. A subsidiary of Google, YouTube videos rise to the top in 55% of Google’s top ten search results. Bonus: You can also set up your YouTube account to autoshare, linking videos directly to Google+, Twitter, and more.
Facebook often delivers more views than YouTube, making it a great place to list. So, should you skip YouTube then? Not at all. YouTube is still essential to search engine optimization (SEO) and getting your video ranked in Internet search results, such as Google. Also, it’s far easier to embed and disperse your video content from the YouTube site.
- Your Site
Always embed your YouTube videos on your real estate website. Doing so will boost YouTube views.
- The Recycle Bin
Not the literal recycle bin, but your online content recycle bin – via the creation of ‘evergreen’ content: Content that will remain relevant for at least 2 years. Examples of evergreen real estate video content include neighborhood reviews, how to stage a home for sale, client testimonials, and other topics, which unlike listing videos, will not become irrelevant the minute a house sells.
- Your Schedule
Plan on creating one video per week, adding this must-have to your schedule book to ensure future marketing success.
Video will account for 80% of all Internet traffic by 2019. Don’t fall down on the job. Put video usage in real estate marketing to work for you with the help of Properties Online today.