Become Properly Prepared
What real estate tips do the top producers have to impart to the nation’s aspiring real estate stars? Industry A-listers reveal their secrets:
- Santiago Arana
One of the most distinguished agents in L.A. and named one of the Top 250 Realtors in the U.S. by Wall Street Journal 4 years running, Arana began with $100 in his pocket. He quickly discovered open houses as a means to success, putting him face to face with those he wanted to meet. Arana points to planning, setting goals, and being at the top of your game to keep things going in the right direction.
- Madison Hildebrand
President and Founder of The Malibu Life, Inc. and one of the world’s most recognizable real estate icons, this top-producing agent stresses the importance of personal presentation and branding to set yourself apart in a sea of similars, as well as learning to delegate tasks to ensure health/balance. His real estate tips to keep marketing costs controlled include specifically marketing to existing clientele, doing all you can to ensure their awareness of the process, keeping everyone on the same page and meeting their expectations. Delve deep for the right questions and answers to set yourself up for success.
- Dolly Lenz
An industry leader with over $8.5 billion in career property sales, Lenz has over 25 years of sales, marketing and branding experience. She instructs agents to target those who they really want to meet. Put in the hard work, follow through, and take advantage of networking opportunities which are available everywhere you go. To stand apart, know everything cold and have a strong opinion – but be real and genuine, telling a story to connect. And always take something from the experience, even if you lose.
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