On the fence about real estate video marketing? You could be missing out on an advertising goldmine. In online search results, top U.S. search engine Google gives preference to websites with video content, listing sites with video higher in page rankings. What’s more, sites with video have lower bounce rates, keeping potential clientele right where you want them – with you. Used the right way, video can be a game changer, improving SEO, boosting website rankings and steering customers to your site.
Six Ways to Target Your Audience
Don’t neglect these key video genres when creating your real estate video marketing arsenal. The more engagement your videos create, the higher your rankings, and the more they’ll be shared!
– Listing Videos
Property videos are the bread-and-butter of video marketing, and a great way to reel-in leads.
– Interview Videos
Referrals from happy home buyers and sellers, lenders, inspectors, attorneys and other professionals can help you build a strong client base.
– Informational Videos
Short, educational videos on common real estate topics and questions can help you extend your reach to a much larger audience through YouTube and social media, showcasing your knowledge and expertise.
– Neighborhood Videos & Local Business Reviews
Reviews and tours ‘sell’ the community your homes are listed in, helping buyers envision themselves enjoying neighborhood amenities from the local coffee shop and eateries, to area fine arts and outdoor opportunities.
– Agent/Office Promos
Agency and personal promotional videos are an ideal way to get across what makes you or your brokerage stand out from the competition, whether that be your unique company culture, knowledge and experience, or willingness to work in outside-the-box scenarios.