Gotta Catch ’em All – Pokémon Go and the Real Estate Market

Pokémon Go seems to be taking over the world. But the real estate market? Really? It’s no joke. The app is taking over real estate trends for 2016. Back from the late 90s like a bad sweater vest, the game is now larger than life, sending overgrown children everywhere out in search of Pokémon, everywhere from their backyard to public venues.

Lost already?
You’re not alone, but the 4-1-1 is that the game is a resurgence of an old Japanese anime cartoon in which people lived in a magical world where they captured and trained the cutely named fictional little beasts, each with their own unique characteristics for battle. Millennials then grew up (sort of) and moved on to more adult entertainment, no longer zoning out to cartoons but social media and gazillions of smart device-driven apps.

How on earth are people integrating Pokémon Go into real estate trends for 2016?

  • Get a buyer… Or get a life?
    Sellers are cashing in on the game, boasting about area Pokémon training gyms and neighborhood PokéStops in home descriptions.
  • Brilliant agent architecture… Or maddening misrepresentation?
    Agents are also capitalizing on the trend, using the game to draw potential buyers to open houses. (Want in? Beware of copyright infringement to avoid a PokéSuit.)
  • Craigslist crackpot… Or marketing mastermind?
    One Craigslist user even tried to attract roommates with walkable PokéStops.

Stop the insanity?
I guess that depends on if you’re the one profiting. Android and iOS versions of the game challenge players to (gasp) leave the couch and battle trainers at other locations. Like the closest home listing conveniently located between 2 Pokémon Gyms with 6 Pokéstops. Players are taking the prodding to heart, engaging in our 43 minutes per day in play (later Instagram!).

Bowled over by the latest real estate trends for 2016? “Catch” the latest on Properties Online today.

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