Get Off The Phone
Think if you make one more cold-call trying to snag a listing that you’ll lose your mind? Industry lemmings may tell you this is one of the real estate trends for 2016 that you can’t circumnavigate if you want to get results. This fixed mindset murders outside-the-box thinking that motivates agents to find innovative new ways to grow their business.
You mean I have another, less mind-numbing option?
It shouldn’t surprise you to discover there are better ways to generate leads despite this rut the industry seems perpetually stuck in. Most people haven’t had a landline in 15 years. Ditch those phonebooks and dialer services for newer, more effective methods that build relationships and trust in a way cold calling never will.
What can you do today to effectively double your business?
- Outsource paperwork – not relationships.
Drop your phone-ready, smarmy salesperson persona and trade it in for in-person meetings that foster the kind of relationships that create devotees who are wild-and-crazy about you. Clients that brag on your behalf result in buyers that reach out to you and who are determined to work with your team. Reach-out with…- Email
Real ones (from you) – not the canned garbage customers expect. Aim for once-per-week. - Blogs
That solve problems, not merely direct SEO traffic. - Video
Raw footage that solves problems for prospects.
- Email
- Recycle.
Re-post the above in-person responses, taking advantage of all social mediums to aid other potential clients, cementing your knowledge-base and brand. - Stop reliving the definition of insanity.
Instead of disposable, sell-and-drop clients, and over-large teams featuring multitudinous virtual assistants, let-go of vanity metrics (“I have a 20-person team”). Double your business with a team one-quarter the size (and payroll), and heavier in buyer’s agents than VA’s.
Get stuck on the right real estate trends for 2016 – instead of merely following the flock. Differentiate yourself with Properties Online today.