How Property Websites Help Agents Win Listings

A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

In recent years, real estate professionals have had to quickly adjust to major shifts in the way the real estate market behaves. A large majority of homebuyers are now using the Internet to search for homes. People EXPECT to find property information online. The easier it is for them to find that information, the more willing they are to consider a property seriously.

Sellers know that the real estate market has become a high-tech market, and that effectively marketing their property must include online marketing. When sellers see that an agent is willing to go above and beyond and create a full website for their property, they are always impressed (of course, they don’t know how easy it actually is to set up a single property website!).

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Methods Real Estate Agent Used to Market Home

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Single property website providers such as Listing Domains are now allowing agents to create free demo sites as an excellent way to impress potential customers and secure listings. Demo websites allow agents to create a website for prospects prior to getting the listing. Just like a live property website, the demo website can be filled with unlimited photos and documents and can feature music, a voice over, a video and more. Agents can then email prospects a link to the demo site, or demo the site live at the listing presentation. Once an agent gets the listing, they can purchase the property website.

According to the National Association of REALTORS®, in 2009 the Internet was the third most common way for buyers to find an agent. Since Listing Domains property websites stay live for a full year, even after the property has been sold, they become a great way for real estate professionals to showcase their work for previous clients and to establish themselves as savvy realtors who are experts at all aspects of real estate online marketing. This helps them attract future clients who have seen their work, are impressed by it, and want the same for their own home.

By Amanda CorneliusAmanda Cornelius on FacebookAmanda Cornelius on Google+Amanda Cornelius on Twitter Visit author's website

Amanda is the Co-Founder and CEO of Properties Online, Inc, a website technology company created to help agents and brokers grow their business. Along with her husband Greg, Amanda co-owns a real estate brokerage located in Northern California with 9 offices and over 250 agents. Amanda holds a BA in Film and Electronic Arts from California State University Long Beach, and has worked in the film, internet and print industries for over 25 years designing marketing materials for Dick Clark Productions, John Travolta Productions, Warner Bros., Disney, Bob Hope and more.

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