As we start the year, we can anticipate a lot of lists – both predictions and recaps. Later in 2013, we’ll be sure to take a look at how real estate agents used technology throughout the whole of 2012. Before that, however, let’s recap 2011 stats for a frame of reference.
Most valuable tech tools:
- Mobile & desktop tools
- CRM solutions
These tools are seen as time savers and productivity enhancers, which indicates they have a good chance of topping the 2012 list, as well.
In 2008, only 33% of survey respondents engaged in social media. In 2011, 90% of brokers and 91% of agents use social media. How high will that figure have jumped in the next report? I can’t wait to find out.
Facebook, LinkedIn and YouTube led the way as the most used social media tools, with Facebook becoming a prominent site for property listings.
Outlook and Gmail were neck-and-neck in 2011 as the most popular email platforms, followed somewhat distantly by Yahoo, Outlook Express, MSN, GoDaddy, AOL, Apple Mail and others.
The majority of agents and brokers used an Android smartphone in 2011, followed by iPhones and Blackberries. Can the Android maintain its lead?
Brokers tend to rate the ROI on their websites higher than do agents.
When the full 2012 stats become available, we’ll be sure to update you with a comparison.
SOURCE: Annual Technology Survey Report by the National Association of Realtors