Real estate agents have traditionally relied on referrals and repeat customers to grow their business, but today clients are just as likely to come from the internet. The trend toward a digital real estate marketplace has been growing steadily, but the incredible popularity of smartphones and tablet computers, particularly in combination with the rocketing growth of mobile technology, has sent the use of internet realty sites soaring. According to the National Association of Realtors, between 90% and 95% of home buyers now use the internet to search for homes. It’s a trend that is expected to grow ever stronger as new real estate technology tools make it increasingly easy to buy and sell homes via the internet.
Selling a home today requires a strong web presence. Real estate agents that are plugged in to all the latest tech tools and who employ aggressive internet, social media and mobile marketing techniques offer home sellers significant advantages over other agents. If you are planning to put your house on the market this year, look for a web-savvy real estate agent who can offer the following services to market your home:
- Your agent should maintain a constantly updated, search engine optimized agent website and blog that attracts buyers with access to multiple listing services and search tools, as well as helpful information about buying a home and useful details about local communities. Ask the realtor about his website and blog traffic figures. Higher traffic translates into more buyers and faster house sales.
- Your agent should provide an individual website for each of his listings, called a listing domain. For greatest effectiveness, listing domains should be marketed on multiple sites, and your agent should provide weekly traffic figures.
- People spend more time on Facebook than anywhere else on the web which makes an agent Facebook page loaded with apps critical to fast real estate sales.
- Agents that offer mobile websites and employ QR codes and Twitter maintain constant contact with potential buyers, decreasing the amount of time it takes to sell a home.