Real estate websites that focus on a single property offer huge benefits – both to the real estate agent and to the home seller. Understanding how single property websites work in your favor is important.
“One of the most useful features of individual listing websites is the ability to quickly and easily add listings to social networks such as Facebook and Twitter,” says Amanda Cornelius, real estate web marketing expert, and co-founder/CEO of Properties Online.
“Social networking is a new and exciting form of online marketing. It utilizes viral methods of marketing to create a natural buzz around a property. Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale thanks to the wide reach of the Internet.
“For example, if an agent has been active on Facebook and has a couple hundred friends there, they can post each single property website to their Facebook profile to let people know about it. A percentage of these people will like what they see and spread the word, either in person to their friends and family, or online, on their own social networks.”
With individual listing sites, the connection between the website and social media sites is easy and automatic. Simply adding listings through a Facebook app will ensure that Facebook dynamically updates the agent’s profile as properties and homes are added, edited or removed.
Using a comprehensive, leading single property website service like Listing Unlimited takes all the hassle out of linking across your important web locations. What’s more, it saves you time by automating what could otherwise be time-intensive processes.
Marketing your listings online can truly be easy, if you have the right tools.