Highly coveted, seller leads can help you gain more control of your time, represent both sides of a real estate deal, easily take-on additional clients, and earn higher commissions, especially in today’s low-inventory market. Do you have the real estate marketing tips you need to snag these valuable, yet elusive leads?
Seller Lead, Where for Art Thou?
According to 2014 NAR stats, 64% of sellers look to an agent’s referrals. The remaining sellers turn to other channels. Finding an agent runs a myriad of ways ranging from open houses to simple website research. How can you home in on these new seller leads?
Attract More Seller Leads with these Creative Real Estate Marketing Tips:
– Leverage Home Buyers
Handing over the keys doesn’t mean the transaction is over. Never overlook the importance of keeping in contact. Steadfast follow-up, from closing gifts to holiday cards, are a great way to earn seller referrals.
– Set Your Sights On FSBO
90% of FSBO listings never result in a completed transaction, typically from lack of knowledge and resources, overpricing, and poor marketing. Offering your services in the form of a free, no obligation consultation can help you swoop-in and save the day for stressed-out FSBO sellers.
– Give Expired Listings a Second Chance at Life
Much like FSBO properties, overpricing and poor marketing can leave properties to linger on the market. Though expired listings on your MLS sheet may have previously worked with another agent, the lack of a deal may motivate them to explore new avenues.
– Find an (Extended) Friend on Facebook
Search the box at the top of your profile page using keywords associated with selling a home (“packing,” “house hunting,” “moving…”), reaching out and snagging seller leads on social media.
Referrals are the lifeblood of the business. Do you have the real estate marketing tips you need to survive? Forge a new path to success with the help of Properties Online today.