Winners of the 2012 Innovator Awards won’t be announced until the final day of the Real Estate Connect conference currently underway in San Francisco; but Inman News, which sponsors the annual event, recently announced this year’s finalists in the annual recognition of the year’s best real estate technology and tech applications. In reviewing this year’s Innovator Awards finalists, it’s clear that the future of the real estate industry will belong to those who embrace the internet and digital technology.
The digital universe will never replace the need for an experienced real estate agent’s human touch; but it does offer agents and brokers many unique opportunities to increase efficiency and productivity while offering their clients a more personalized and comprehensive consumer experience.
Here’s a look at how some 2012 Innovator Award finalists are changing the industry:
- Real estate is going paperless and moving onto the Cloud. Cloud-based real estate management firm Cartavi now offers DocuSign integration. DotLoop has developed a more basic version of its paperless transaction management service — DotLoop NOW — and is offering it free to individual agents. GoPaperless Solutions has released eSignDashboard, an iPad app that offers electronic signature, document annotation and sharing, and document synchronization across multiple devices.
- Integrated marketing platforms are making it possible for agents to exponentially increase the power of individual technology tools. Homes Connect by Homes.com allows agents to manage leads, websites, social media and client services with a single login. Listingbook Al allows agents to link their clients to MLS data bases where they can tap into community and school information, tax data, loan estimates, and more. Market Leader’s Integrated Marketing Center offers independent agents access to the powerful eEdge lead management platform.
- Local real estate is going global. The launch of Realtor.com International with translations available in 11 languages has given more than 4.4 million U.S. listings an international audience.
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