Beginning the journey into video use in real estate marketing may seem like a daunting endeavor. But with the latest video builder tool from Properties Online it can be easier than you think – provided you avoid these common video creation mistakes…
Don’t Go Viral for the Wrong Reasons – Know Before You Go
Before you “go live” with your first video, ensure production success by learning from the mistakes of others:
• Winging It
Videos, particularly bios done on-the-fly, are bad ideas numero uno. This represents you. If you’re going to do it, do it well. Write a script, dress the part, and practice before engaging.
• Lackluster Prep
Not prepping a listing before shooting is like showing up to an open house unshaven, in an old wrinkled tee-shirt, with poop on your shoe and papers hanging out of your briefcase. You’re investing time and money – this disregard will cost sellers.
• Letting it Grow Mold
Typically the local MLS makes it anything but easy to share your marketing videos. Luckily Properties Online Virtuets make it super-easy, with a non-branded IDX-compliant version to add to your local MLS and automatic YouTube syndication for boosting exposure.
• Not Branching Out
You’ll miss out on a massive chunk of potential clients if you never branch-out beyond simple listing videos for your website and MLS. Buyers watch community videos more – and agent finder searches on YouTube increase annually.
• DIY Endeavors
Data undeniably shows professionally produced videos far outperform their DIY counterparts. To maximize marketing effectiveness, you need the help of skilled video production, such as Virtuets video builder tool. Not only can it ensure professional results – it can cut your time investment significantly. The bonus: It’s free with any of the Properties Online family of products.
Get seen for the right reasons with the professional help and guidance of Properties Online, and ensure successful video use in real estate marketing today.