Listing Syndication a Necessary Evil – What to Do and Where to Post

With all the buzz following Zillow’s acquisition of Trulia recently, you may find yourself even less a fan of listing syndication. It can be an essential tool for your marketing efforts, however, provided you learn to handle the good with the bad in using this necessary evil to satisfy sellers and generate leads.

We understand why you may want to stay away…
Accuracy issues, competing brokers and agents with prominent displays in ads associated with your listing. These third party portals are just not the same as industry sites.

However listing syndication is an essential tool for your success.
Eighty eight percent of real estate professionals syndicate to at least one portal despite its “necessary evil” status. The reasons for listing to these portals vary. Among the reasons real estate pros – and you – should be using listing syndication include:

  • Satisfying sellers who wish– and expect – to see their home listed on familiar/popular sites.
  • Taking advantage of a cost-free opportunity to market listings to a wide audience.
  • Generating leads – and most importantly, buyers.

Factors to consider when choosing your listing site:

  • Timeliness and accuracy.
  • Prominent display of your brokerage’s and listing agent’s contact information.
  • The ability to link back to your website from listings.

Which are the best portals to use?
Popular portals include…

  • Realtor.com
    Friendly, good exposure, and favored by the industry thanks to the National Association of Realtors presence in its brand name.
  • Listings Unlimited
    In addition to being a one-stop-shop for the creation and marketing of single property listings, Listings Unlimited offers built-in listing syndication allowing you to choose the portals to which you’d like to automatically feed your listings.
  • Zillow & Trulia
    Two popular portals for consumers searching for real estate information.
  • Homes.com
    A no-frills site for listing single family homes and condos.

Want results? Put listing syndication on your to-do list today. Learn more.

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At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!

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