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Living the Dream: Taming Seller Expectations

In today’s sellers’ market, it’s easy for homeowners looking to list to be living with their head in the clouds. In this week’s real estate agent selling tips, we’ll look into common seller misconceptions that can cause homes to remain on the listing market.

Do You Need to Bring Sellers Down from these Listing Myths?

* You’ll always make money
Selling a home for more than was paid for it isn’t a given, and varies by market. This is where sales data offers key insight into realistic values.

* Price high to reel-in the dough
Sky-high pricing schemes can lead to listing lag-times. In essence, you’re sacrificing prime advertising time on the off-chance someone will overpay for your home. (Buyer’s agents advise shoppers to steer clear of these homes.)

* Overpriced? It’s no big deal to lower it later
Reality is, shoppers assume listings that have labored on the market have something wrong with them, and will look elsewhere – or underbid. Pricing right from the start facilitates a quick, easy sale.

* Low pricing stifles offers
This often counterintuitive strategy can offer big returns, drumming up massive interest – and bidding wars – as the competitive spirit (and egos) come into play.

* Past appraisals provide accurate pricing
Appraisals from past refinancing are out of date and do not properly reflect current value information. Much can change in a few months. The most reliable appraisals should be current – no more than 60 days old.

* Just add the cost of renovations onto the home price
Sellers often assume whatever money they’ve shelled out for recent renovations will be returned in-kind. But the truth is: the full investment is rarely recouped. On average, sellers earn back 64% of home improvements investments – but this return varies greatly by renovation/addition type.

Looking for real estate agent selling tips for the real world? Properties Online is tried and true. Discover more today.

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