How to Manage Instagram for Your Real Estate Business Like a Pro

Social media is increasingly becoming a bigger and more important part of the home buying experience. Instagram added more than 100 million users in 2014 alone, and with this platform, social currency is imagery. Putting this to work for your real estate business can land this currency in your pocket – provided you have the right Instagram real estate selling tips for agents.

Cheap shot
Everyone knows the social media golden rules of avoiding compromising photos and other imagery that could come back to haunt you. What agents tend to miss are common account mismanagement issues, such as sub-par quality photo and video content that make them look old-fashioned or cheap.

Unfortunately this deadly sin of Instagram marketing is easy to commit due to the sheer simplicity of Instagram uploading. However, don’t fall victim. Make your account standout with quality additions. Talk like a human – not an advertising robot, connecting emotionally via unique captions, listings, and personal photos that bring you and your real estate business to life.

If a tree falls in the forest…?
Unfortunately, simply posting great content is not enough. Beautiful photos and content are worthless without visitors to view them. Real estate selling tips for reaching key demographics are key to success here.

Owned by Facebook, Instagram’s advertising system is nearly identical. Use it to your benefit, taking advantage of familiar targeting options (first-time home buyer) and features (Insights program, building algorithms using third-party data collectors, call-to-action buttons, etc.). Then refine your content accordingly.

Don’t overlook the importance of hashtags. Post as many as possible to boost results (up to 30 per photo/video). Just be careful not to over-generalize or over-specify, opting for neighborhoods or local features over large cities and specific addresses.

Put yourself in the spotlight on Instagram without breaking a leg. Find the real estate selling tips that give you a shot at success, only at Properties Online.

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At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!

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